Notwithstanding a recent proposal by the online advertising industry to strengthen standards governing consumer data collection, some on Capitol Hill still see a need for Congress to enact comprehensive privacy legislation. Indeed, Rep. Rick Boucher, D-Va., has promised to introduce legislation on this subject this fall. Over at the Federal Trade Commission, Chairman Jon Leibowitz has explicitly warned online advertisers that the FTC will take a regulatory approach if industry does not improve its self-policing efforts.
In a webinar scheduled for October 16, Pike & Fischer has gathered key players in the behavioral advertising debate. Moderated by Lydia Parnes, former director of the FTC's Bureau of Consumer Protection and partner in the Washington office of Wilson Sonsini Goodrich & Rosati, the panel will examine the policy, technical, and legal issues in the debate.
Among the issues to be covered include:
- Which data collection and data retention practices are at issue
- Whether there's a consensus on baseline consumer protections
- What the public interest groups are advocating
- Common misconceptions about data collection
- Whether notice & choice is sufficient
- How transparency is gauged
- The specter of enforcement through litigation
- How the FCC factors into the debate