The Federal Trade Commission on Tuesday released the agenda and speakers for its upcoming workshop, “From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?” The workshop has been organized to consider the emerging issues of an increasingly internet oriented society.
As more consumers turn to the internet for news and information, print news organizations have begun to struggle with the declining ad market. Besides the simple economics of the matter, as online news expands many wonder how the two news formats can successfully coexist.
“The workshop will consider a wide range of issues,” stated an FTC news release, “including: the economics of journalism in print and online; the wide variety of new business and non-profit models for journalism online; factors relevant to the new economic realities for news organizations, such as behavioral and other targeted online advertising, online news aggregators, and bloggers; and the ways in which the costs of journalism could be reduced without reducing quality.
The just-released agenda will feature a diverse group of speakers to discuss these topics. These participants include Rupert Murdoch, Chairman and CEO of News Corp. and Arianna Huffington, Co-Founder and Editor-in-Chief of The Huffington Post. Other panelists represent groups such as Yahoo!, Google, The Wall Street Journal, and the Knight Foundation.
The workshop will run from December 1-2, 2009 at the FTC Conference Center.