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Verizon Wireless Launches New Anti-AT&T Ad, Suits Dropped

Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Broadband Breakfast Staff

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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U.S. Broadband Deployment and Speeds are Beating Europe’s, Says Scholar Touting ‘Facilities-based Competition’

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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Broadband Updates

Discussion of Broadband Breakfast Club Virtual Event on High-Capacity Applications and Gigabit Connectivity

WASHINGTON, September 24, 2013 – The Broadband Breakfast Club released the first video of its Broadband Breakfast Club Virtual Event, on “How High-Capacity Applications Are Driving Gigabit Connectivity.”

The dialogue featured Dr. Glenn Ricart, Chief Technology Officer, US IGNITESheldon Grizzle of GigTank in Chattanooga, Tennessee; Todd MarriottExecutive Director of UTOPIA, the Utah Telecommunications Open Infrastructure Agency, and Drew ClarkChairman and Publisher, BroadbandBreakfast.com.

Drew Clark

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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Breakfast Club Video: ‘Gigabit and Ultra-High-Speed Networks: Where They Stand Now and How They Are Building the Future’

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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