Verizon Wireless Launches New Anti-AT&T Ad, Suits Dropped

BroadbandBreakfast.com Staff, BroadbandBreakfast.com

Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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Tagged with: Apple, AT&T, Georgia broadband, New York broadband, Trademarks, Verizon Communications, Verizon Wireless

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You may also like:

• January 13, 2013 -- With Broadband as Driver for Today’s Consumer Electronics Technologies, Here’s the Top 10 Issues for 2013
• August 15, 2008 -- CWA Publishes State-by-State Download Speeds. How About Carrier-by-Carrier Speeds?
• September 12, 2014 -- How Internet Companies Are Driving a Public Utility Regulation Approach to Net Neutrality

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