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Verizon Wireless Launches New Anti-AT&T Ad, Suits Dropped

in Broadband Updates/Broadband's Impact by

Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T's third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. "Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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