Net Neutrality Comments: Believes That Only Consumers Should Prioritize Internet Traffic

Net Neutrality Comments January 15th, 2010


WASHINGTON, January 15, 2010 – is another supporter of network neutrality, and has historically urged the FCC to support this principle.

A lack of competition among providers is the principal reason why the web sales company favors government intervention: if consumers had a reasonable choice of providers the free market could solve the problem. Consumers should be able to internally prioritize their traffic, the company writes:

“We believe it appropriate to apply the same principle within the networks managed by broadband Internet access service providers: content may be favored, so long as doing so causes no harm – e.g., delays in transmission or other reductions in quality – to other content. The only exception to this rule would be at an individual user’s choice: a user could explicitly choose to have some content favored over other content that the user might receive, but only so long as the favoring of that content would not harm other users’ content. Put another way, if a network operator favors some content, doing so must not harm any other content with respect to any users, but if a particular user explicitly chooses to have some content favored, there must be no harm to content for or from any other user.”

It is important to note that in addition to their primary sales business, has also become a major cloud computing data provider and is expanding into video delivery.

FCC Filing:

Editor’s Note: Don’t miss the Intellectual Property Breakfast Club event, “Net Neutrality, Copyright Protection and the National Broadband Plan,” on Tuesday, January 19, 2010, from 8 a.m. to 11 a.m. Register here.

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One Response to “Net Neutrality Comments: Believes That Only Consumers Should Prioritize Internet Traffic”

  1. Brett Glass Says:

    Amazon has presented no evidence that there is actually a lack of broadband competition. Perhaps that’s because there isn’t! Even small towns, such as my own Laramie, Wyoming, have vibrant competition — at least 9 facilities-based broadband providers. Amazon simply wants to use this claimed lack of competition as an excuse to ask that the Internet be regulated so as to give it an advantage.

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