Net Neutrality Comments: Amazon.com Believes That Only Consumers Should Prioritize Internet TrafficNet Neutrality Comments January 15th, 2010
BroadbandBreakfast.com Staff, BroadbandBreakfast.com
WASHINGTON, January 15, 2010 – Amazon.com is another supporter of network neutrality, and has historically urged the FCC to support this principle.
A lack of competition among providers is the principal reason why the web sales company favors government intervention: if consumers had a reasonable choice of providers the free market could solve the problem. Consumers should be able to internally prioritize their traffic, the company writes:
“We believe it appropriate to apply the same principle within the networks managed by broadband Internet access service providers: content may be favored, so long as doing so causes no harm – e.g., delays in transmission or other reductions in quality – to other content. The only exception to this rule would be at an individual user’s choice: a user could explicitly choose to have some content favored over other content that the user might receive, but only so long as the favoring of that content would not harm other users’ content. Put another way, if a network operator favors some content, doing so must not harm any other content with respect to any users, but if a particular user explicitly chooses to have some content favored, there must be no harm to content for or from any other user.”
It is important to note that in addition to their primary sales business, Amazon.com has also become a major cloud computing data provider and is expanding into video delivery.
Editor’s Note: Don’t miss the Intellectual Property Breakfast Club event, “Net Neutrality, Copyright Protection and the National Broadband Plan,” on Tuesday, January 19, 2010, from 8 a.m. to 11 a.m. Register here.