- Image via CrunchBase
The announcement by Google that it would delve into the Broadband ISP arena in select markets is quite interesting in the fact that it looks to be marrying a public advocacy with a public initiative, and where it counts the most, in broadband infrastructure. To me it seems more of a logical move, putting your money into a venture which supports your core competency, Internet openness, proliferation, adoption, and access.
In addition, Google seems to be promoting its core legislative agenda of having a free and open internet along with proposed high speeds that would be 100 times faster than most other ISPs. Does it matter that the initiative will not access every home in the United States, not particularly? The point remains that Google is transparently moving to promote broadband proliferation at speeds only accustomed to users outside the United States, such as Europe and Japan.
It is an experiment, albeit small and concerted with a maximum 500,000 customer goal; the initiative could have lasting ramifications within the ISP community. Per Google’s press release their agenda has three goals:
- To test developer apps and what they can do a super high speeds
- To test new ways of deploying fiber networks while sharing that information for deployments elsewhere
- To promote open Internet access to give users access to multiple providers therefore aligning with their advocacy
The RFI associated with the company’s test specifically asks for municipal participation where inadequate funds or expertise hindered startup of those plans. While it is not time to jump on the competition bandwagon with this small test sample, it does make for interesting news which could spur more future competition within the marketplace. It also has the research criteria desired to bring in collaboration and innovation that all markets need in moving to the next level. It will also serve to enhance the existing ISP’s step up their game.
There is nothing more refreshing in business than having a company willing to put up capital in promoting an agenda to help both itself and the majority of current and future Internet users, in bringing next generation communications to the forefront of development and deployment.
I like the move Google’s made, but it, along with many other ventures will have to stand the test of viability, acceptance, bottom line financials, expertise, and research and development to be successful. But most of all, I’m impressed with marrying its advocacy with initiative.
Related articles by Zemanta
- Google to deploy fiber to 50,000-500,000 U.S. households (pheedcontent.com)
- Google To Launch Ultrafast Broadband Service (techdailydose.nationaljournal.com)
- Seattle jumps on Google broadbandwagon (seattlepi.com)
- Google's Ultra-Fast Broadband Plan Puts U.S. ISPs on Notice (dailyfinance.com)
- Africa’s Informal Sector Marred by Small Manufacturing Base and Low Technology Adoption, Brookings Experts Say
- Wireless Internet Providers Excited About Multiple Spectrum Sharing Opportunities, Including FCC Priority Access
- FCC Commissioner Geoffrey Starks Gives the Broadband Scoreboard at SHLB: FCC Maps-0, Libraries-1
- Senate Appropriations Subcommittee Tackles Question of Public Versus Private Auction of C-Band Spectrum
- FCC Commissioner Brendan Carr Touts Work on Enhancing Telehealth and Flexible Spectrum
Signup for Broadband Breakfast
Broadband Data5 months ago
Pennsylvania Broadband Speeds Worse Than Previously Believed, According to State Report
Intellectual Property3 months ago
In Congressional Oversight Hearing, Register of Copyrights Says Office Is Responding to Online Users
Broadband Data4 months ago
California Report: Income Most Significant Factor in Low Broadband Adoption
Privacy and Security1 month ago
Comparing Privacy Policies for Wearable Fitness Trackers: Apple, Fitbit, Xiaomi and Under Armour
Antitrust1 month ago
Addressing the Impact of Big Data Upon Antitrust is More Complicated Than a Big Tech Breakup
Expert Opinion3 months ago
Geoff Mulligan: A ‘Dumb’ Way to Build Smart Cities
Antitrust1 month ago
Broadband Roundup: Everyone (Almost) Gangs Up on Google, Muni Broadband Fact Sheet, SHLB Anchornet Conference
Broadband Roundup2 months ago
Cable Industry Touts Energy Efficiency, Next Century Highlights Open Access Fiber, Aspen Forum Set