According to research performed by Market Force Information, Inc., movie watchers still prefer going out to enjoy the Theatre movie experience for various reasons, including:
- Experience of watching movie on the Big Screen
- Not wanting to wait to see new releases
- Enjoying a movie with friends
- Movie Theatres were a good venue to take a date
It seems like experiencing a new movie release has not changed in the many years since its inception; consumers view this as a justifiable and entertaining expense, at least some say every month. 70% of 3,000 responders indicated they would go to a theatre in the first three months of 2010 and one-third indicated a willingness to see three or more by the end of March.
Next in line for most viewers is the Kiosks where movie watchers rent movies from a retail outlet like RedBox with more than 40% saying they use this type service, while 26% of these consumers indicating a willingness to increase use of this venue.
Rounding out the movie content viewing experience is the Cable TV Industry with 15% saying they watched movies through their monthly subscriptions with 18% indicating that their viewing would increase on this venue.
What does this research indicate about consumer habits and spending for video content-(movies)? The marketing adage of being first to market with new content evidently means something to the buyer. However, companies should delve deeper into consumer demographics, starting with age, income, and location. Which of the 3,000 surveyed are most likely to use each venue? Then target those consumers who are most likely to use your venue with the content they want to see most often.
But keep in mind there is a pecking order here. New Movie Releases are first sold to Theatres, then the Video-DVD markets, and thereafter released to Cable Companies. So, there is a compelling reason for certain consumers to visit Theatres, then Rentals, and finally Cable.
Advertising also plays a large role in consumer spending on video content. Respondents indicated by 70% that television was their primary source of learning about new movie releases, followed by movie-trailers, and last learning from friends and written reviews.
Although the Cable Industry is not first in the pecking order for new content, their venue is growing and will continue to increase with the right consumer data, pricing, and target marketing. At least cable channels are making revenues from the heavy ad placement of the studios.
Related articles by Zemanta
- Rival Studios Join to Push Video on Demand (mediadecoder.blogs.nytimes.com)
- Studios and Cable Unite in Support of Video on Demand (nytimes.com)
- When Netflix Isn't Enough (cinematical.com)
- CBRS Crucial Amid Coronavirus Pandemic, Says ConnectX
- EARN IT Act, Impacting Section 230, Advances in Senate with New Encryption Amendment
- Reactions to Moving Forward Act, Increasing Platform Competition, Service Providers Keeping Americans Connected
- Examples of Governments Protecting Free Speech are Many, says German Marshall Fund
- Breakfast Media Minute: July 2, 2020
Signup for Broadband Breakfast
Fiber1 month ago
Fiber Networks Hold a Cybersecurity Advantage Over Rival Co-Axial and Wireless Technologies, Say Panelists
Congress1 month ago
Senators Introduce Healthcare Broadband Bill as House Companion, Proposes $2 Billion Telehealth Expansion
Artificial Intelligence2 weeks ago
Brookings Panelists Emphasize Importance of Addressing Biases in Artificial Intelligence Technology
Congress1 month ago
Partisan Disagreement Delays Broadband Funding That Might Come Through HEROES Act
#broadbandlive2 weeks ago
Broadband Breakfast Live Online on Wednesday, June 17, 2020 – Federal Broadband Funds and Opportunity Zones
Expert Opinion1 month ago
Gary Bolton: Under the Stress of COVID-19, the Networks That Held Fast Were Symmetrical Fiber Broadband
White House1 month ago
Opportunity Zones Developing Quickly, Say Trump Advisers
Fiber3 weeks ago
Bandwidth Demands Project 10 Gigabit Network Capabilities Required Next Decade