WASHINGTON, July 2, 2010 – Virgin Media, one of the United Kingdom’s top internet service providers, will soon offer 400 mbps downstream connections. Currently, its network has a maximum speed of 50 mbps down, but with impending upgrades the firm is planning to push the limits of DOCSIS3.
“The DOCSIS 3 network really gives us a dial we can turn to give more speed to customers if we think that is the right thing to do both for those customers and commercially,” said Virgin Media Executive Director of Broadband Jon James. “We have done 50 mbps and a series of upgrades, and we will continue to give Virgin Media customers free upgrades on an equipment basis because we are the speed leader and we think it’s going to continue as a way we do broadband.
Virgin will launch its 100 mbps down service at the end of 2010 and is conducting trials to determine if current network hardware can accommodate the jump to 400 mbps.