Google has partnered with three digital music providers to launch a new online music service to increase broadband usage and stave off internet piracy, according to a recent Wall Street Journal report.
The WSJ story notes that only 81 million people use the internet in India, out of a population of 1.2 billion.
For their part, the music lablels hope to boost their traffic and online visibility via the deal, according to the WSJ.
Google has been in a decade-long global debate with copyright holders over the best ways to mitigate online infringement. This new music service could help to address the phenomenon by meeting consumers’ criteria of being quick, convenient and easily accessible.