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Cable Gains 2.3 Million New Subscribers

in Broadband Data by

WASHINGTON March 4, 2011 – Broadband continued to expand at a significant pace in 2010 despite a struggling economy, according to data released this week from the Leichtman Research Group.

According to the data, cable companies added 2.3 million new subscribers while telephone companies added only 1.1 million. At the end of 2010, Leichtman calculated 75 million broadband subscribers.

Comcast added the most subscribers 1.05 million, nearly double its closest competitor of Time Warner that added 515,000 subscribers. In comparison,  AT&T – the largest telephone company – added only 521,000 subscribers.

Cable companies generally offer higher speed tiers than telephone packages. Additionally, cable packages frequently bundle broadband, television and voice services.

“Despite an increasingly high level of broadband penetration,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.,” the top broadband providers still added 83 percent as many subscribers in 2010 as in 2009.”

Rahul Gaitonde has been writing for BroadbandBreakfast.com since the fall of 2009, and in May of 2010 he became Deputy Editor. He was a fellow at George Mason University’s Long Term Governance Project, a researcher at the International Center for Applied Studies in Information Technology and worked at the National Telecommunications and Information Administration. He holds a Masters of Public Policy from George Mason University, where his research focused on the economic and social benefits of broadband expansion. He has written extensively about Universal Service Fund reform, the Broadband Technology Opportunities Program and the Broadband Data Improvement Act

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