TDG: Three-Fourths of US Broadband Households Now Have an Internet-Connected TV
According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.
Connected-TV penetration grew 22% between 2013 and 2014, and another 15% between 2014 and 2015. Of late, however, growth has slowed to only 4%, a significant but not unexpected turn according to Michael Greeson, TDG President and Director of Research.
As TDG first noted in 2004, the diffusion of connected TVs would closely follow broadband uptake, and as broadband growth begins to slow, so too does the number of new connected-TV users. TDG’s latest research validates this insight.