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Broadband Speed and Pricing Data Shows Gaping Digital Divide in Rural America

Drew Clark



April 9, 2019 - There is exists a gaping digital divide between Rural America and the rest of the country, in which 146 million people (45 percent of the population) do not have access to a low-price plan for residential broadband.

That is according to research released last week by BroadbandNow, which also found a slightly positive correlation between income and low-priced broadband. In other words, the wealthier the community, the more likely it was to have access to lower-priced broadband.

Among the states with the greatest access to low-priced broadband were Maryland, New Jersey, Massachusetts, Utah, Delaware and Pennsylvania. The states with the least access to low-priced broadband were Nevada, Montana and Wisconsin. The complete data set is available at BroadbandNow Report, Digital Divide: broadband pricing by state, zip code, and income level.

Additional findings from the report include:

  • Zip codes in the bottom 10 percent of population density pay up to 37 percent more on average for residential wired broadband than those in the top 10 percent.
  • States with median household income of at least $60K have 78 percent low-priced plan coverage on average, compared to only 37 percent average low-priced plan coverage for states with less than $60K income.
  • Nationwide, fiber has the lowest average price per wired technology. It costs 48 cents per megabit per second of speed. Cable costs an average of 65 cents/Mbps, and DSL $1.53/Mbps.

The report also includes interactive assets that can be searched down to the state level based upon low price plan, by technology (cable, DSL or fiber), and by state.

BroadbandNow is a national directory of internet service providers, plans and pricing. The company  built its interactive database upon the National Broadband Map, launched in 2011 by the National Telecommunications and Information Administration of the U.S. Commerce Department and the Federal Communications Commission.

In 2016, the FCC discontinued the national broadband map, although BrodbandNow continued to maintain its carrier-level dataset of broadband deployment.

The issue of improving broadband mapping -- particularly because of its relevance to broadband mapping -- has increasing in attention among policy-makers. Indeed, it will be the subject of a Senate Commerce Committee hearing on Wednesday. The hearing will include witnesses from industry, plus Ookla (which runs and the Mississippi Farm Bureau Federation.

Additionally, Jameson Zimmer a senior analyst at, will be participating in the Rural Telecommunications Congress at the Broadband Communities Summit in Austin on Wednesday, April 10. Jameson will participate in a session on "Wired and Wireless: What Technologies Best Meet the Needs of Rural America."

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