BBC Paints a Pretty Canvas, but Will People Buy It?

LONDON, July 9, 2010 – Project Canvas, a bold attempt to make the Internet a major medium for TV distribution, is gathering steam in the United Kingdom, led by terrestrial broadcasters BBC and ITV, along with major telecommunication companies including the largest national carrier BT. The service, which will be launched under a new brand, possibly “YouView,” in early 2011, will allow U.K. consumers to watch broadcast programs including BBC channels as well as its iPlayer catch-up service, from their televisions via the Internet.