U.K. Residents Support Priority Superfast Broadband Rollout to Rural AreasBroadband's Impact, Europe, International July 13th, 2010
LONDON, July 13, 2010 – The United Kingdom government is under pressure to increase funding for deployment of superfast broadband in rural areas following several public surveys confirming widespread support for positive discrimination in favor of the country’s remote communities. The “outside-in” approach of starting with rural areas first is supported by 62% of the population, according to the latest survey of 453 respondents by ISPreview.co.uk, an independent site dedicated to information about broadband services and providers. Furthermore 44% of all respondents wanted to go straight for fibre optic deployment in rural areas in a single hit, while only 20% agreed with the U.K. government’s plan to provide universal access at a basic rate of 2 Mbps first, with the aim of completing this by 2012.