Bloggers Covered by Endorsement Rules, Says FTC

The Federal Trade Commission on Monday announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s “Guidelines Concerning the Use of Endorsements and Testimonials in Advertising,” which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The guidelines were last updated in 1980.