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Center for Health & Pharmaceutical Law & Policy

FDA Considers Drug Promotion Requirements for Broadband Age

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WASHINGTON, November 15, 2009 – The Food and Drug Administration last week considered how regulated medical products such as prescription drugs for humans or animals should be promoted on the Internet and through the use of social media tools.

“The FDA has been widely criticized for not providing guidance for drug companies eager to promote their products on the internet,” according to Kate Greenwood, a faculty member of Seton Hall University School of Law’s Center for Health & Pharmaceutical Law & Policy. “In recent months, the FDA has indicated that it is open to providing internet-specific marketing guidance,” she said.

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