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Yahoo, Microsoft Look To Merge Search Operations; Google Gets More Personal

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WASHINGTON, December 7, 2009 – While Yahoo and Microsoft announced Friday they remain hopeful they will be able to conclude a deal that would allow Microsoft to power Yahoo search and Yahoo to take over search advertising sales for both companies, Google said Friday it is making a number of enhancements to its search engine including personalizing the search experience.

ComScore, a digital marketing intelligence company, found in September 2009 that Google sites led the U.S. core search market with 64.9 percent of the searches conducted, followed by Yahoo sites nabbing 18.8 percent, Microsoft sites with 9.4 percent, Ask Network and AOL each capturing between 3 and 4 percent of the market.

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