FCC Workshop on Media Ownership: Picture Still FuzzyCopyright, FCC, FCC Workshops, Intellectual Property May 24th, 2010
STANFORD, Calif., May 25, 2010 — The digital television transition and the emergence of broadband networks have opened up intriguing new kinds of distribution channels for programming, but at a media ownership workshop held in Stanford late last week it was unclear how any of this affects the quality of local programming.
Eddy W. Hartenstein, publisher and CEO of the Los Angeles Times, several executives from media start-ups like set-top box maker Sezmi, internet radio programmer Pandora Media, low-power television station KAXT-CA and multi-platform rights management company FreeWheel Media, as well as several different independent analysts, participated in a Federal Communications Commission workshop on Friday that explored the question of how new media is affecting traditional forms of media.
In addition to trying to reach audiences through social media, broadcasters are also making new uses of the digital spectrum to provide new kinds of programming, and new ways to receive new forms of packaging of programming.
Sezmi, for example, enables consumers to receive free-over-the-air broadcasts along with a few select cable channels and internet video-programming all integrated through its set-top box. The service is currently being rolled out in Los Angeles, where consumers can buy the boxes at Best Buy.