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Don Samuelson

Designing, Implementing and Assessing an Internet Adoption Program for Senior Housing

in Broadband Updates/Broadband's Impact/Expert Opinion by

LAKE FOREST, Ill., March 3, 2010 – On Tuesday, the National Telecommunications and Information Administration announced a brief delay for some applicants for broadband stimulus grants. Broadband Technologies Opportunity Program Comprehensive Community Infrastructure projects will have until March 26th to file their applications to NTIA. Applicants for Rural Utilities Service infrastructure projects will have until March 29th to file their applications to RUS.

But applicants for Applications in NTIA’s two other project categories – Public Computer Centers and Sustainable Broadband Adoption – remain due on March 15th. As regards these latter category of applications, we have found that there are three essential elements in the design and implementation of an effective broadband adoption program for seniors living in senior housing communities and for their surrounding neighborhoods.

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Reflections on ‘Sustainable Adoption’ for Round 2 of Broadband Stimulus

in Broadband Stimulus/Expert Opinion/Universal Service by

LAKE FOREST, Ill., January 11, 2010 – Last July when the Round 1 of Broadband Technologies Opportunity Program was announced, Don Samuelson suggested that public housing authorities across the country ought to be applying to BTOP for financial assistance to promote the use of the Internet by their senior residents:

“Every public housing authority in the United States should apply for stimulus funding from the National Telecommunications and Information Agency to set up a program to promote the benefits and use of the Internet for its senior housing residents. The goal should be to make the case for the practical benefits of broadband and the Internet sufficiently compelling so that seniors would want a computer and Internet connection in their individual units. The use of the Internet should be as valuable as a TV or a phone. This is a ‘value proposition’ that remains to be made. ”

It appears that no one followed the suggestion. There were no sustainable adoption proposals in the first round of BTOP for senior housing. We’ve since updated our analysis and refined our thinking.

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Getting Started on an NTIA Broadband Stimulus Application

in Broadband Stimulus/Expert Opinion/NTIA by

LAKE FOREST, Ill., August 10, 2009 – Here’s a step by step guide to completing an National Telecommunications and Information Administration application in a bid to receive money for broadband projects. The guts of the application will consist of one or two page narratives in the following areas: project proposal, project benefits and innovation, awareness campaign, impact evaluation, technical strategy, project timeline, budget and budget narrative.

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Promoting the Use of the Internet by Seniors in Public Housing

in Broadband Stimulus/Expert Opinion/NTIA by

LAKE FOREST, Ill., July 26, 2009 – Every public housing authority in the United States should apply for stimulus funding from the National Telecommunications and Information Administration to set up a program to promote the benefits and use of the Internet for its senior housing residents. The goal should be to make the case for the practical benefits of broadband and the Internet sufficiently compelling so that seniors would want a computer and internet connection in their individual units.

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Connecting Broadband Networks and Applications in NTIA Proposals

in Broadband Stimulus/Expert Opinion/NTIA by

LAKE FOREST, Ill., July 19, 2009 – The NTIA’s BTOP program tracks the old NTIA Technology Opportunities Program. There are going to be maximum awards for those applications which attempt to solve multiple policy objectives, on the “biggest bang for the stimulus buck” theory. And states are going to be influential in the evaluation system, to the extent that their prioritization efforts are transparent and fair.

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