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National Cable and Telecommunication’s ‘Adoption Plus Program’ Born on Discussions with FCC Chiefs

in Broadband Stimulus/Broadband's Impact/National Broadband Plan by

WASHINGTON, December 2, 2009 – The nation’s cable television and internet providers are once again making an aggressive push for broadband stimulus funds to be spent on “demand-side” programs as the National Cable and Telecommunications Association announced a pilot program for “Adoption Plus” – a proposal to promote broadband adoption for nearly 3.5 million children of middle school age.

The children targeted by the program live in around 1.8 million low-income households that are eligible for the National School Lunch Program and do not receive broadband services.

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