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Jessie Becker

Netflix to Separate Streaming from DVD Plans

in Broadband's Impact/Media by

WASHINGTON July 12, 2011 -Netflix announced Wednesday that it will no longer offer a combined DVD and streaming plan, instead offering customers a la carte plans to choose from.

“Netflix members love watching instantly, but we’ve come to recognize there is still a very large continuing demand for DVDs by mail,” said Andy Rendich, Netflix Chief Service and Operations Officer. “By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members.”

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