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Gathering Signs of Privacy Winds

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Notwithstanding a recent proposal by the online advertising industry to strengthen standards governing consumer data collection, some on Capitol Hill still see a need for Congress to enact comprehensive privacy legislation. Indeed, Rep. Rick Boucher, D-Va., has promised to introduce legislation on this subject this fall. Over at the Federal Trade Commission, Chairman Jon Leibowitz has explicitly warned online advertisers that the FTC will take a regulatory approach if industry does not improve its self-policing efforts.

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Privacy Implications of Online Advertising – and NebuAd – Under Senate Scrutiny

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WASHINGTON, July 9 – The CEO of upstart online advertising company NebuAd sparred with the head of the non-profit Center for Democracy and Technology at a Wednesday Senate hearing about the privacy implications of internet advertising.

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