Expert Opinion: New Domain Names are Coming, and Present Opportunities and Risks
On June 20, the Internet Corporation for Assigned Names and Numbers (ICANN) formally approved the program it has developed for creation of new generic top-level domains (gTLDs). The new gTLD program will expand the domain name system beyond the current 22 generic top-level domain names such as .com, .net, and .org, to potentially include just about .anything and .everything to the “right of the dot” as top-level domains. The new gTLDs will likely include generic and geographic TLDs such as .bike and .paris, as well as .brand registries that correspond to trademarks and company names such as .deloitte. Keep Reading