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Candidate Meets Web: Internet Campaign Directors on What Worked and What Didn't in 2008

NEW YORK, June 23 – The final morning panel on the first day of the Personal Democracy Form here focused on worked and what didn’t in the 2008 campaign. To the question, “has the Internet finally arrived as a campaign tool?”, the answer is: yes.

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NEW YORK, June 23, Lunch – The final morning discussion focused on the 2008 online political campaigns, what worked and what didn’t, and the insiders’ perspective from the staffers who directed the Internet campaigns for the major candidates. On the panel, from left to right between moderators Andrew Rasiej and Micah L. Sifry are Mark Soohoo, in charge of Internet Communications for John McCain; Justine Lam, who spearheaded Ron Paul’s Internet campaign; Peter Daou, Internet Director for Hillary Clinton; Joe Rospars, New Media Director for Barack Obama; Mindy Finn, Online Strategist for Mitt Romney 2008; and Tracy Russo, Chief Blogger for John Edwards 2008.

The essential question for the panel is “has the Internet finally arrived as a campaign tool with a power that politicians both understand and can harness?” The essential answer is that not only do politicians understand the Internet and its influence, they’re even watching “that YouTube channel!”

Peter Daou was points to the fact that Hillary Clinton began her official campaign online as a sign of the importance of Internet marketing. For all of the candidates, websites and online video channels are not just part of a campaign, they now are a prerequisite and are integral to campaign preparation and launch. As Peter says, “the Internet arrived this election cycle.”

For John Edwards campaign, the power of the Internet was evident in the fact that he was able to extend his campaign beyond what could have been a debilitating loss in the Iowa caucuses. Likewise, the Clinton campaign may have been able to remain in the race longer because of the ease with which additional funding can be quickly obtained through online channels. Tracy Russo also cites the importance of senior staff reserving a seat at the strategy table for the Internet campaign staff as being a key enabler for increased utilization of the web during this cycle.

So the game has changed, but is this because the candidates are utilizing new media tools or just their staffs? The moderators are wondering how much the candidates actually contribute to online campaigns. Joe Rospars from Barack Obama’s staff says the candidates are definitely involved and have a particular interest in engaging the online community. Tracy Russo agrees and adds that nowadays, it’s no longer a staffer proposing and issue to a candidate or strategist, it’s a staffer backed by hundreds of bloggers and thousands of commenters who care about a particular issue that may not otherwise be brought to the candidate’s attention. But do the candidates actually respond to emails from supporters? Mr. Rospars says “you’d be surprised how many folks are able to get direct contact w/ candidates and campaign managers.”

Reflecting on the work of the Bush/Cheney 2004 campaign, Mindy Finn reminds the audience that it’s not just the online campaign that matters, and what she found most significant in her 2004 efforts was the way the campaign was able to connect Internet marketing to offline activities. For example, the Internet was utilized by the Bush staff to get out the message and motivate the grass roots to canvass and get out the vote on election day. Ms. Finn says it was about “empowering people who want to be a volunteer and putting tools and messages in their hands that they can then distribute to their friends.”

Mark Soohoo, a member of John McCain’s Internet Communications team, seemed to value this approach as well and in defense of his candidates less tech-savvy image stated that “you don’t necessarily have to use a computer to understand how it shapes the country…John McCain is aware of the Internet…he’s a man with a long history of understanding a range of issues.”

Expect the next big moment for Internet campaign marketing to arrive when Hillary Clinton and Barack Obama reach a deal on sharing their invaluable email lists. Peter Daou who still serves as Hillary’s Internet Director says some “unity emails” to Democratic supporters have already been sent out and that the Clinton staff is enthusiastic to contribute to Barack Obama’s campaign in any way possible.

Broadband's Impact

Julio Fuentes: Access Delayed Was Access Denied to the Poorest Americans

Big Telecom companies caused months and months of delays in the rollout of the Emergency Broadband Benefit.

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The author of this Expert Opinion is Julio Fuentes, president and CEO of the Florida State Hispanic Chamber of Commerce

Remember when millions of students in dense urban areas and less-populated rural areas weren’t dependent on home broadband access so they could attend school?

Remember when we didn’t need telehealth appointments, and broadband access in urban and outlying areas was an issue that could be dealt with another day?

Remember when the capability to work remotely in underserved communities wasn’t the difference between keeping a job and losing it?

Not anymore.

Education. Health care. Employment. The COVID-19 pandemic affected them all, and taking care of a family in every respect required broadband access and technology to get through large stretches of the pandemic.

You’d think the Federal Communications Commission and its then-acting chairwoman would have pulled out all the stops to make sure that this type of service was available to as many people as possible, as soon as possible — especially when there’s a targeted federally funded program for that important purpose.

Alas, by all appearances, some Big Telecom companies threw their weight around and caused months and months of delays, denying this life-changing access to the people who needed it most — at the time they needed it most.

The program in question is the federally funded Emergency Broadband Benefit program. The EBB offered eligible households — often the poorest Americans — a discount of up to $50 per month toward broadband service, and those households can also receive a one-time discount of up to $100 to purchase a laptop or other computer if they contribute just $10 to the purchase. Huge value and benefits for technology that should no longer be the privilege of only those with resources.

Seems fairly straightforward, right?

It should have been. But FCC Chairwoman Jessica Rosenworcel slammed on the brakes. Why? It turns out that Big Telecom giants wanted more time to get ready to grab a piece of the action — a lot more time. While the program was ready to go in February, it didn’t actually launch until several months later.

That’s months of unnecessary delay.

But it wasn’t providers who were waiting. It was Americans in underserved and rural areas, desperate for a connection to the world.

Here are some numbers for Rosenworcel to consider:

  • As recently as March, 58% of white elementary students were enrolled for full-time in-person instruction, while only 36% of Black students, 35% of Latino students, and 18% of Asian peers were able to attend school in person.
  • Greater portions of families of color and low-income families reportedly fell out of contact with their children’s schools during the pandemic. In one national survey in spring 2020, nearly 30% of principals from schools serving “large populations of students of color and students from lower-income households” said they had difficulty reaching some of their students and/or families — in contrast to the 14% of principals who said the same in wealthier, predominantly white schools.
  • In fall 2020, only 61% of households with income under $25,000 reported that the internet was “always available” for their children to use for educational purposes; this share was 86% among households with incomes above $75,000.

And all of these numbers cut across other key issues such as health care and maintaining employment.

Access delayed was access denied to the poorest, most isolated Americans during the worst pandemic in generations.

Allowing Big Telecom companies to get their ducks in a row (and soak up as many federal dollars as possible) left poor and rural Americans with no options, for months. Who knows how many children went without school instruction? Or how many illnesses went undiagnosed? Or how many jobs were terminated?

This delay was appalling, and Chairwoman Rosenworcel should have to answer for her actions to the Senate Commerce Committee as it considers her nomination for another term as commissioner. Rather than expedite important help to people who needed it most, she led the agency’s delay — for the benefit of giant providers, not the public.

Hopefully, the committee moves with more dispatch than she did in considering her actual fitness to be FCC chairwoman for another term.

Julio Fuentes is president and CEO of the Florida State Hispanic Chamber of Commerce. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views reflected in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Broadband's Impact

Sunne McPeak: Achieving True Digital Equity Requires Strong Leadership and Sincere Collaboration

Collaboration between community leaders will be essential in ensuring success of the Biden infrastructure bill in California.

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The author of this Expert Opinion is Sunne Wright McPeak

This week, President Joe Biden signed the infrastructure bill, which includes $65 billion for expanding broadband deployment and access for all Americans.

The national plan is described as the most significant infrastructure upgrade in the three decades since the Cold War. “This is an opportunity to create an Eisenhower national highway system for the information age,” says a former White House National Security Council senior director.

For California – the nation’s largest state – it means a minimum $100 million for broadband infrastructure that is designed to expand high-speed internet access for at least 545,000 residents, particularly in unserved and underserved communities, according to the White House. The federal funding will support California’s $6 billion broadband infrastructure plan.

Closing the digital divide and achieving true digital equity requires strong leadership and sincere collaboration among public agencies, internet service providers and civic leaders to seize this unique opportunity to achieve strategic priorities in education, telehealth, transportation and economic development. The 2021 USC-CETF Statewide Survey on Broadband Adoption highlighted that a significant number of Californians will be left behind because they are unable to access the internet and other digital functionality needed for vital activities.

Now, the question is how to ensure the public’s funds will be used as effectively and efficiently as possible. California must implement a thoughtful, aggressive strategy that will maximize immediate impact and optimize return on investment. Separately, for several years, CETF has been calling for broadband deployment as a green strategy for sustainability; that urgency only grows in the wake of the COP26 climate meetings. As leaders begin to make historic investments, they should embrace these key principles for action:

  • Prioritize and drive infrastructure construction to the hardest-to-reach residents — rural unserved areas, tribal lands, and poor urban neighborhoods — and then connect all locations, especially anchor institutions (schools, libraries and health care facilities), along the path of deployment.
  • Require open-access fiber middle-mile infrastructure with end-user internet speeds sufficient to support distance learning and telehealth.
  • Strive to achieve ubiquitous deployment in each region to avoid cherry picking for more lucrative areas.
  • Encourage coordination among local governments and regional agencies to streamline permitting and achieve economies of scale.
  • Develop an open competitive process to achieve the most cost-effective investment of new dollars by optimizing use of existing infrastructure that ratepayers and taxpayers already have built.

To learn more, please contact Sunne Wright McPeak at sunne.mcpeak@cetfund.org

Sunne Wright McPeak is President and CEO of California Emerging Technology Fund, a statewide non-profit foundation with 15 years of experience addressing broadband issues to close the Digital Divide in California. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views reflected in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC. 

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Broadband's Impact

Frank Gornick: Valley Leaders Join State to Bring Ubiquitous Broadband to the San Joaquin Valley

Bringing internet capability to communities throughout the San Joaquin Valley is the focus of a new effort.

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The author of this Expert Opinion is Frank Gornick.

As the pandemic begins to recede, it leaves behind warnings of weak links in our overall health as a functioning society. The signs are everywhere: health care, water, infrastructure, education, supply chains and equitable access to technology and opportunity.

Under the guidance of the San Joaquin Regional Broadband Consortium, and with support from the California Emerging Technology Fund, our goal is to bring ubiquitous broadband to the eight counties that compromise the San Joaquin Valley, among the most underserved regions of the state and underestimated in ability to lead and drive change.

And we will do it within a year — a bold but doable achievement.

As a start, we are announcing a new partnership, #SanJoaquinValleyNetwork, which will seek the necessary resources to deliver a world class internet to enhance the economic and human conditions because our leaders want no less for our citizens.

To be clear, this is a significant undertaking with many moving parts. Therefore, understanding the players and the territory is essential.

Understanding the infrastructure landscape is critical

It begins by identifying what internet infrastructure currently exists and assessing the internet’s capacity in the eight counties. Where is it robust and, where is it lacking.

Why this year? There is political will and the funds to do it.

In July, the governor signed SB 156, which authorizes the state to work with counties, internet service providers, school districts, hospitals, libraries, businesses, manufacturers, farmers and municipalities. The goal is to develop a statewide open-access, middle-mile broadband network, including creating rural exchange points with last-mile access to homes, businesses and essential services.

The good news is that we are building upon the existing network, not starting over. Therefore, these expenditures will be much more efficient and effective.

In addition to the clearly stated intent of the legislation, state leaders have provided $6 billion for implementation.

Continuing into November, the San Joaquin Valley counties will be organizing and planning under the auspices of SJVRBC to obtain the maximum amount of financial assistance to implement the goals of #SanJoaquinValleyNetwork.

Applying for federal grant dollars in San Joaquin Valley

As this effort gets underway, #SanJoaquinValleyNetwork will begin applying for federal and state dollars to realize our goal, bringing ubiquitous broadband to the Valley in a year.

What outcomes can we expect? First, as we have learned from the pandemic, we must do more to expand deployment and access because it is critical for so many people to have reliable, robust connections to the services they need and to access new opportunities. However, not everyone has equal access.

The internet has provided greater access to health care, but not everyone has equal access, particularly seniors, low income households and rural residents. Students at all grades for the past 18 months have had to adjust to online learning, but not everyone has equal access or capacity required to succeed and gain the skills to join the workforce of the future.

Our economic engine, the agricultural industry, has relied on breakthrough technologies that depend on high speed internet, and dependability and access to the internet is necessary for growth and productivity.

The investment to extend broadband to the most remote and underserved communities will raise the standard of living of many — and the quality of life for everyone in the San Joaquin Valley.

Billions of dollars in California and across the country will be invested in deploying internet infrastructure to rural, tribal and urban neighborhoods in poverty. Construction of publicly subsidized, open-access middle-mile infrastructure that includes last-mile deployment achieves the best of both objectives — ensuring immediate internet access for businesses and residents. That’s why business, education and civic leaders throughout the San Joaquin Valley are applauding this effort.

We urge leaders in Kern, Tulare, Kings, Fresno, Madera, Merced, Stanislaus, and San Joaquin counties to join this effort.

For more information on the #SanJoaquinValleyPartnership, please contact Dr. Frank Gornick at frankgornick@comcast.net, 559-281-5200.

Dr. Frank Gornick is the chancellor emeritus of West Hills Community College District, where he served as chancellor for 16 years. He is the project manager of the #SanJoaquinValleyNetwork and lives in Lemoore. This piece is reprinted from The Fresno Bee with permission.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views reflected in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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