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Broadband's Impact

CEO: Microsoft-Yahoo Will Bring Competition to Media Business

Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

Drew Clark

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WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

“What about this Yahoo thing?” Ballmer asked rhetorically, referring to Microsoft’s continued quest for an aliance or acquisition of Web portal Yahoo

“The fundamental driver [is that] we are aiming to accelerate our move to get scale in online advertising. We think that this will be an important part of how the media business shakes out,” Ballmer said.

Ballmer, speaking at the annual gala dinner of the electronics association AeA, framed the Redmond, Wash.-based software company’s strategic moves vis-a-vis Google — which opposes a Microsoft-Yahoo combination — as a task to which ingenious software should be applied.

He criticized Google for failing to innovate — “search technology hasn’t changed a lot over five years” — and said that software was needed to empower better searches.

Better software will in turn enhance the sale of advertising, which is, he said “a good part of the media business.”

“At the end of the day, if there is good competition, the media producers will get paid a fair return from advertising on their site,” Ballmer said. “If there is not good competition, they will end up having to think about that in a different way.”

However the Yahoo maneuvering turn out, Ballmer left little doubt that the Internet had turned “the media and the advertising that supports it” on its head.

Ballmer also touted the continued progress of Moore’s Law, the technological maxim which says that computing power doubles every 18 months to two years. Moore’s law is name after Gordon Moore, the co-founder of Silicon Valley microprocessing giant Intel. Technological progress will continue to bring faster processing, better digital storage, more flexible display technologies and faster wireless connectivity.

“We don’t exactly take [wireless broadband networks everywhere] for granted right now, but we are getting very close,” said Ballmer. He recounted how, on a recent trip to the African nation of Burkina Faso, he was “browsing the ‘Net, the same way over wireless as if in Seattle.”

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney at The CommLaw Group. He has closely tracked the trends in and mechanics of digital infrastructure for 20 years, and has helped fiber-based and fixed wireless providers navigate coverage, identify markets, broker infrastructure, and operate in the public right of way. The articles and posts on Broadband Breakfast and affiliated social media, including the BroadbandCensus Twitter feed, are not legal advice or legal services, do not constitute the creation of an attorney-client privilege, and represent the views of their respective authors.

Broadband's Impact

FCC to Vote On Emergency Connectivity Fund Policies By Mid-May: Rosenworcel

The agency is expected to vote on policies for the new connectivity fund by mid-May, chairwoman says.

Derek Shumway

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April 14, 2021 – Jessica Rosenworcel, the chairwoman of the Federal Communications Commission, said Tuesday the agency will be voting by mid-May on policies to deliver the Emergency Connectivity Fund, which has received over 9,000 interested institutions through its portal.

The Emergency Connectivity Fund is part of President Joe Biden’s $1.9-trillion American Rescue Plan signed into law in March 2021.

It’s “the nation’s largest ever broadband affordability program,” Rosenworcel said Tuesday on a virtual panel hosted by Allvanza, an advocacy group for Latinxs and underserved communities within the technology, telecommunications and innovation industries; the Multicultural Media Telecom and Internet Council (MMTC); and the Asian Pacific American Advocate group (OCA).

It’s “designed to make sure we get every household in this country connected to high-speed Internet service because this pandemic has proven like nothing before,” she added.

The FCC made a sign-up portal on its website to determine interest in the program, and over 9,000 institutions have signed up to date, Rosenworcel said, adding she hopes the policies for the EBB can address the homework gap by extending internet subsidies normally reserved for schools and libraries to households.

Evelyn Remaley, acting assistant secretary of commerce for communications and information and acting National Telecommunications and Information Administration (NTIA) Administrator, said minority-aimed broadband initiatives have done great work in bringing together providers and companies with minority-serving institutions.

Correction: A previous version of this story said the FCC will vote by mid-May on policies related to the Emergency Broadband Benefit program. In actuality, the agency is voting on policies for the new Emergency Connectivity Fund from Biden’s new American Rescue Plan. 

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Digital Inclusion

Virt Seeks To Serve As The Hub To Find And Join Virtual Events

Launched last week, virt.com hopes to take advantage of the rise in virtual events by crowdsourcing them in one place.

Tim White

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Photo of GHS co-founder Victor Zonana, left, from Global Health New Zealand

April 13, 2021 – Global Health Strategies, the global advocacy group focused on health and policy, last week launched Virt.com, a new open-source media platform that crowdsources virtual events on various issues.

Those “issue channels” include health, Covid-19, climate and environment, gender, food and nutrition and human rights. It relies on users in different regions posting about upcoming events in those categories.

The launch last week coincided with a new ad campaign called Unmutetheworld, focused on digital equity around the world with the belief that internet access is a human right. It includes partnering with groups like National Digital Inclusion Alliance and grassroots organizations in many different countries.

“The pandemic has transformed our lives. The way we connect, the way we celebrate, the way we mourn, the way we work, access healthcare and learn, has changed,” GHS CEO David Gold said in an interview. “Broadband allows us to connect virtually even during the pandemic, but so many people don’t have access to the internet, they cannot connect, and we have to change that,” he said.

Gold described Virt as a way to connect people globally to meaningful conversations about health, science, policy, technology, among other topics. “We have a window of opportunity right now with the pandemic to really change. Despite all the terrible effects of COVID-19, we have this moment in time to make the case for big investments,” he said.

Gold highlighted the work of GHS and the Unmutetheworld campaign to connect people across different nations. “Broadband access comes to the heart of economic development, we have to take that momentum in the U.S. and expand it around the world,” he said.

Broadband is becoming increasingly more important, with more people working, schooling, or using health services virtually than ever before due to the pandemic.

Broadband central to digital activities

“Broadband used to be a ‘nice to have,’ now it is a ‘must have,’” Angela Siefer, executive director at NDIA, said in an interview. “Twenty years ago, we were worried about having enough computers in a classroom and lucky that one of them connected to the internet, but that has changed now, and we need to keep up with the technology. It permeates our whole lives,” she said.

President Joe Biden recently announced a new $2.3-trillion infrastructure proposal called the American Jobs Plan, which includes $100 billion for broadband programs over eight years. Congress has also recently introduced legislation on broadband initiatives, including $100 billion as part of the Leading Infrastructure for Tomorrow’s America Act, or LIFT America Act, sponsored by the Democratic delegation on the House Energy and Commerce Committee.

“We are excited about the potential of these government initiatives, not just for funding deployment, but also to address affordability, digital literacy skills and devices,” Siefer said. “We’ve never had this much awareness about broadband issues. We’re seeing real ideas being put into action.”

Siefer also mentioned state-level efforts to expand broadband, including recent legislation in New York and Maryland. Maryland plans to spend $300 million of federal funding from the American Rescue Plan on broadband programs, including infrastructure, subsidies for fees and devices, and grants for municipal broadband. New York state recently announced the 2022 fiscal year budget including a $300 billion infrastructure package that contains broadband subsidies for low-income residents and an emergency fund to provide economically-disadvantaged students with free internet access.

“We’re seeing a shift to address adoption and affordability at both the state and federal level, where previously we only saw discussion of availability,” Siefer said. “It’s not just about unserved and underserved areas when it comes to digital equity, because the infrastructure might be there, but people are not participating in broadband for a variety of reasons,” she said. “Affordability and digital literacy lock people out. New programs aim to solve that problem and get people connected.”

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Education

Libraries Must Be Vigilant To Ensure Adequate Broadband, Consultants Say

Derek Shumway

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Photo of Stephanie Stenberg via Internet2

April 7, 2021 – Libraries should monitor their broadband speeds and ensure they are getting quality connections, according to library consultants.

Carson Block from Carson Block Consulting and Stephanie Stenberg of the Internet2 Community Anchor program told a virtual conference hosted by the American Library Association on Tuesday that it’s time libraries take a closer look at how they are getting broadband and if they are getting the speeds they are paying for. If not, they said they should re-negotiate.

Block and Stenberg shared details about the “Towards Gigabit Libraries” (TGL) toolkit, a free, self-service guide for rural and tribal libraries to better understand and improve their broadband. The new toolkit helps libraries prepare for E-Rate internet subsidy requests to aid their budget cycles.

It also has tips about communicating effectively between library and tech people since there is a gap in knowledge between those two groups. The TGL is supported by the Institute of Museum and Library Services (IMLS) and Gigabit Libraries and Beyond (GLG) to improve the toolkit and expand throughout the United States. In addition to focusing on rural and tribal libraries, now urban libraries will be included for support.

During the event, a live poll showed all participating attendees said they “very infrequently” had technical IT support available in their home libraries. Stenberg said this confirmed TGL’s findings that libraries need more tech and IT support, as the majority of respondents in previous surveys gave similar concerning results.

To really emphasize the need for adequate broadband and support at libraries, another question was asked to live attendees about their current level of expertise around procuring and delivering access to broadband as a service in their library, assuming that the majority of attendees worked for libraries. All participants said they possess “no experience” trying to get broadband in the library.

Common issues that are to blame include libraries with insufficient bandwidth, data wiring or poorly set-up networks. Old and obsolete equipment also contributed to bad Wi-Fi coverage.

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