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CEO: Microsoft-Yahoo Will Bring Competition to Media Business

Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

Drew Clark

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WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

“What about this Yahoo thing?” Ballmer asked rhetorically, referring to Microsoft’s continued quest for an aliance or acquisition of Web portal Yahoo

“The fundamental driver [is that] we are aiming to accelerate our move to get scale in online advertising. We think that this will be an important part of how the media business shakes out,” Ballmer said.

Ballmer, speaking at the annual gala dinner of the electronics association AeA, framed the Redmond, Wash.-based software company’s strategic moves vis-a-vis Google — which opposes a Microsoft-Yahoo combination — as a task to which ingenious software should be applied.

He criticized Google for failing to innovate — “search technology hasn’t changed a lot over five years” — and said that software was needed to empower better searches.

Better software will in turn enhance the sale of advertising, which is, he said “a good part of the media business.”

“At the end of the day, if there is good competition, the media producers will get paid a fair return from advertising on their site,” Ballmer said. “If there is not good competition, they will end up having to think about that in a different way.”

However the Yahoo maneuvering turn out, Ballmer left little doubt that the Internet had turned “the media and the advertising that supports it” on its head.

Ballmer also touted the continued progress of Moore’s Law, the technological maxim which says that computing power doubles every 18 months to two years. Moore’s law is name after Gordon Moore, the co-founder of Silicon Valley microprocessing giant Intel. Technological progress will continue to bring faster processing, better digital storage, more flexible display technologies and faster wireless connectivity.

“We don’t exactly take [wireless broadband networks everywhere] for granted right now, but we are getting very close,” said Ballmer. He recounted how, on a recent trip to the African nation of Burkina Faso, he was “browsing the ‘Net, the same way over wireless as if in Seattle.”

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney at The CommLaw Group. He has closely tracked the trends in and mechanics of digital infrastructure for 20 years, and has helped fiber-based and fixed wireless providers navigate coverage, identify markets, broker infrastructure, and operate in the public right of way. The articles and posts on Broadband Breakfast and affiliated social media, including the BroadbandCensus Twitter feed, are not legal advice or legal services, do not constitute the creation of an attorney-client privilege, and represent the views of their respective authors.

Education

Surveying Broadband Issues Faced by Students Under COVID-19, CoSN Offers Its Recommendations

The speed of the broadband service used was only one component of the issues students faced.

Benjamin Kahn

Published

on

Photo of Keith Krueger, CEO of the Consortium of School Networking, from Millennium Sustainable Education

WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

“What about this Yahoo thing?” Ballmer asked rhetorically, referring to Microsoft’s continued quest for an aliance or acquisition of Web portal Yahoo

“The fundamental driver [is that] we are aiming to accelerate our move to get scale in online advertising. We think that this will be an important part of how the media business shakes out,” Ballmer said.

Ballmer, speaking at the annual gala dinner of the electronics association AeA, framed the Redmond, Wash.-based software company’s strategic moves vis-a-vis Google — which opposes a Microsoft-Yahoo combination — as a task to which ingenious software should be applied.

He criticized Google for failing to innovate — “search technology hasn’t changed a lot over five years” — and said that software was needed to empower better searches.

Better software will in turn enhance the sale of advertising, which is, he said “a good part of the media business.”

“At the end of the day, if there is good competition, the media producers will get paid a fair return from advertising on their site,” Ballmer said. “If there is not good competition, they will end up having to think about that in a different way.”

However the Yahoo maneuvering turn out, Ballmer left little doubt that the Internet had turned “the media and the advertising that supports it” on its head.

Ballmer also touted the continued progress of Moore’s Law, the technological maxim which says that computing power doubles every 18 months to two years. Moore’s law is name after Gordon Moore, the co-founder of Silicon Valley microprocessing giant Intel. Technological progress will continue to bring faster processing, better digital storage, more flexible display technologies and faster wireless connectivity.

“We don’t exactly take [wireless broadband networks everywhere] for granted right now, but we are getting very close,” said Ballmer. He recounted how, on a recent trip to the African nation of Burkina Faso, he was “browsing the ‘Net, the same way over wireless as if in Seattle.”

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Education

FCC Chairwoman Jessica Rosenworcel Unveils Proposed Rules for Emergency Connectivity Fund

Acting FCC Chairwoman Jessica Rosenworcel on Friday released rules for the Emergency Connectivity Fund, answering many questions about the program.

Benjamin Kahn

Published

on

Photo of Jessica Rosenworcel from the FCC

WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

“What about this Yahoo thing?” Ballmer asked rhetorically, referring to Microsoft’s continued quest for an aliance or acquisition of Web portal Yahoo

“The fundamental driver [is that] we are aiming to accelerate our move to get scale in online advertising. We think that this will be an important part of how the media business shakes out,” Ballmer said.

Ballmer, speaking at the annual gala dinner of the electronics association AeA, framed the Redmond, Wash.-based software company’s strategic moves vis-a-vis Google — which opposes a Microsoft-Yahoo combination — as a task to which ingenious software should be applied.

He criticized Google for failing to innovate — “search technology hasn’t changed a lot over five years” — and said that software was needed to empower better searches.

Better software will in turn enhance the sale of advertising, which is, he said “a good part of the media business.”

“At the end of the day, if there is good competition, the media producers will get paid a fair return from advertising on their site,” Ballmer said. “If there is not good competition, they will end up having to think about that in a different way.”

However the Yahoo maneuvering turn out, Ballmer left little doubt that the Internet had turned “the media and the advertising that supports it” on its head.

Ballmer also touted the continued progress of Moore’s Law, the technological maxim which says that computing power doubles every 18 months to two years. Moore’s law is name after Gordon Moore, the co-founder of Silicon Valley microprocessing giant Intel. Technological progress will continue to bring faster processing, better digital storage, more flexible display technologies and faster wireless connectivity.

“We don’t exactly take [wireless broadband networks everywhere] for granted right now, but we are getting very close,” said Ballmer. He recounted how, on a recent trip to the African nation of Burkina Faso, he was “browsing the ‘Net, the same way over wireless as if in Seattle.”

Continue Reading

Broadband's Impact

FCC Fines Company $4.1 Million for Slamming and Cramming Consumer Phone Lines

The Federal Communications Commission on Thursday fined Tele Circuit Network Corporation for switching consumers’ service providers.

Benjamin Kahn

Published

on

Photo of Geoffrey Starks by Amelia Holowaty Krales of the Verge

WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

“What about this Yahoo thing?” Ballmer asked rhetorically, referring to Microsoft’s continued quest for an aliance or acquisition of Web portal Yahoo

“The fundamental driver [is that] we are aiming to accelerate our move to get scale in online advertising. We think that this will be an important part of how the media business shakes out,” Ballmer said.

Ballmer, speaking at the annual gala dinner of the electronics association AeA, framed the Redmond, Wash.-based software company’s strategic moves vis-a-vis Google — which opposes a Microsoft-Yahoo combination — as a task to which ingenious software should be applied.

He criticized Google for failing to innovate — “search technology hasn’t changed a lot over five years” — and said that software was needed to empower better searches.

Better software will in turn enhance the sale of advertising, which is, he said “a good part of the media business.”

“At the end of the day, if there is good competition, the media producers will get paid a fair return from advertising on their site,” Ballmer said. “If there is not good competition, they will end up having to think about that in a different way.”

However the Yahoo maneuvering turn out, Ballmer left little doubt that the Internet had turned “the media and the advertising that supports it” on its head.

Ballmer also touted the continued progress of Moore’s Law, the technological maxim which says that computing power doubles every 18 months to two years. Moore’s law is name after Gordon Moore, the co-founder of Silicon Valley microprocessing giant Intel. Technological progress will continue to bring faster processing, better digital storage, more flexible display technologies and faster wireless connectivity.

“We don’t exactly take [wireless broadband networks everywhere] for granted right now, but we are getting very close,” said Ballmer. He recounted how, on a recent trip to the African nation of Burkina Faso, he was “browsing the ‘Net, the same way over wireless as if in Seattle.”

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