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Broadband's Impact

House Small Business Subcommittee Chairman Questions Google-Yahoo Ad Deal

WASHINGTON, June 25 – The congressman who represents the headquarters of telecommunications giant AT&T used a Wednesday subcommittee hearing on the impact of online advertising to raise concerns about the recent agreement between Google and Yahoo!

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By William G. Korver, Reporter, BroadbandCensus.com

WASHINGTON, June 25 – The congressman who represents the headquarters of telecommunications giant AT&T used a Wednesday subcommittee hearing on the impact of online advertising to raise concerns about the recent agreement between Google and Yahoo!

Since “competition is always a good thing,” the recent advertising agreement between the world’s two largest web sites is a cause for concern, said Rep. Charles Gonzalez, D-Texas.

Gonzalez made the remarks at a House Small Business Subcommittee on Regulations, Health Care and Trade Hearing, “The Impact of Online Advertising on Small Firms.” He is chairman of the subcommittee.

The domination of the online advertising industry by one company is never healthy, said Gonzalez. The fact that the two search engines combine to boast almost 80 percent of the total amount of searches on the Internet is a cause of serious concern, said Gonzalez.

The Texas Democrat has repeatedly raised anti-competitive concerns about Google, particularly when the web site has pushed for Net Neutrality over the opposition of Bell companies.

While some may suggest that “temporary monopolies” are a product of today’s rapid changes in technology , the basic principle that competition promotes innovation remains, Gonzalez added.

Rob Snell, co-owner of Gun Dog Supply and author of “Starting a Yahoo! Business For Dummies,” stated that new search engines will, over time, replace Google as the premier search engine. Such an event “is inevitable” even without governmental regulation, Snell said.

Gonzalez appeared to agree with Rep. Lynn Westmoreland, R-Ga., that for Congress to regulate internet search engines would be “an answer looking for a problem.”

Still, the government should remain observant about online advertising, said Westmoreland and Gonzalez.

Snell and Richard Lent, CEO of AgencyNet Interactive, said that Google may opt to acquire blossoming companies that may potentially rival its position as the premier search engine in the world.

But Snell said he was confident that Google, which is “light years ahead of everybody else,” would never become an example of “evil” – a reference to the company’s quirky motto, “Don’t Be Evil.”

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, said that contextual advertising, tailored to a user’s behavioral traits, provides many benefits to internet users.

Rothenberg said he disliked the terms “tracking” and “behavioral targeting,” but Gonzalez pressed him on the fact that internet companies are aware of who their users are. Gonzalez said that privacy concerns were paramount, even as online advertising has fueled incredible growth for small businesses.

Lent said that consumers already have the ability to make use of the “remove cookies” application within web browsers. Lent said privacy concerns were less pressing because of viewers’ ability to delete his or her user history.

Users also benefit from advertising, said Tim Carter, founder of AsktheBuilder.com, as many internet users find a products or solution that serve a purpose through contextual advertising.

Internet advertising has or is in the process of rivaling radio and magazine advertising, said Rothenberg and Lent.

The importance of the Internet to trade is obvious, Rothenberg said. One need only see that more than 3.2 million Americans utilize eBay to supplement their income, and that the Internet provides “disproportionate benefit” to small businesses to understand that the World Wide Web is invaluable and an asset to corporations, small businesses, and micro-businesses alike, he said.

Agreement Referenced in this Article:

Google Blog: Our Agreement to Provide Ad Technology to Yahoo

Broadband's Impact

Partnerships And Trust Go Long Way To Securing Financing For Broadband Projects, Panelists Say

Broadband Breakfast panelists wrestle with the challenge of financing broadband infrastructure projects.

Tim White

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Screenshot taken from Broadband Live Online event

April 16, 2021 – Financing broadband projects requires real human relationships among everyone involved, said Broadband Breakfast experts Wednesday.

The weekly panel addressed the challenge of financing broadband infrastructure. Billions of federal dollars are making their way to expand internet access across the country, including the $9.3 billion Rural Digital Opportunity Fund, the $3.2 billion Emergency Broadband Benefit program and the $7 billion Emergency Connectivity Fund. There is significant funding to be spent, but it’s not always as simple as receiving a check in the mail from the government.

Getting the necessary funds to build broadband networks — whether they are private service providers like Comcast, electric co-ops or municipal-owned networks — often requires financing with banking institutions or other means of funding.

“You really want to strike a deal with someone that you can trust, who you think has your community’s interests in mind,” said Christopher Mitchell, director of the Institute for Local Self Reliance’s Community Broadband Network Initiative. “Human relationships are important, and often are a precursor to striking any of these sorts of deals.”

He mentioned unique ways that companies and communities can collaborate to build broadband networks.

For example, he referenced some long-term agreements in Minnesota between localities and CTC – Consolidated Telephone Company. The localities would pay for and own fiber-to-the-home networks that are operated by the CTC. “That can really help for operators that have the capacity to do more work, but may be at their lending or borrowing limits,” Mitchell said.

Internet Service Providers “can work with a community that would take on the debt in order to build the network and then offer, whether that’s exclusive, whether that’s permanently exclusive, or timed-exclusive, that’s one way,” Mitchell said.

Partnering with anchor institutions

Another method is for providers to partner with communities or schools to build networks that are owned by the company but paid for by the community or school with state or federal funding, such as the company Clearnetworx in Colorado.

“ISPs sometimes have to build those relationships and have creative ideas to make these things happen,” Mitchell said.

“When I think about the creation of MBC back in 2004, I think it was really all about leadership and relationship and good timing,” echoed Lauren Mathena, director of economic development and community engagement at Mid-Atlantic Broadband (MBC). On grant processes and getting the necessary financing, she said “the biggest thing is building those relationships and keeping that determination, and if you haven’t started, start today, because it is a process.”

Many smaller banks often lend out for broadband projects, sometimes even banding together if they hit their limits, because they see it as a wholistic community development, explained Tim Herwig, district community affairs officer at the Office of the Comptroller of the Currency.

“A lot of these banks are locally-owned, the bank president, the members of the board, sit in the pew at church next to customers,” Herwig said. “Their kids go to the same schools together, they eat in the same restaurants, they go jogging down the same streets, right? They have a deep sense of corporate community responsibility. They see broadband as a gateway to the financial security and future of the communities where they serve,” he said.

High cost challenges

“The big challenge in a lot of these markets for rural operators is the economics of providing service in high-cost areas just don’t pencil out,” said Jeff Johnston, lead communications economist at CoBank, a private bank that focuses on services in agriculture and infrastructure for rural areas.

In addition to getting the upfront funding to building the infrastructure, there is also the operating costs to consider, and for some areas that’s not feasible without extra support, he said. “It’s one thing to get support up front to build a network in a high-cost area, but there’s on going expenses to managing the network,” he said.

Johnston also mentioned financial issues that may occur in federal reverse auction programs such as RDOF. “They’re great programs, first of all, but I also think operators going into these reverse auctions don’t overextend themselves,” he said. “Be realistic in what you think you can do operationally and financially.”

For MBC, which operates in Virginia, they pair funding with state and federal programs, such as the 1998 national tobacco settlement through the Virginia Tobacco Region Revitalization Commission, Mathena said. “We’ve been able to pair state and federal grant applications together, so that we’re using state dollars to help build that match, so that’s not just coming from MBC’s revenue,” she said.

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Broadband's Impact

FCC to Vote On Emergency Connectivity Fund Policies By Mid-May: Rosenworcel

The agency is expected to vote on policies for the new connectivity fund by mid-May, chairwoman says.

Derek Shumway

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April 14, 2021 – Jessica Rosenworcel, the chairwoman of the Federal Communications Commission, said Tuesday the agency will be voting by mid-May on policies to deliver the Emergency Connectivity Fund, which has received over 9,000 interested institutions through its portal.

The Emergency Connectivity Fund is part of President Joe Biden’s $1.9-trillion American Rescue Plan signed into law in March 2021.

It’s “the nation’s largest ever broadband affordability program,” Rosenworcel said Tuesday on a virtual panel hosted by Allvanza, an advocacy group for Latinxs and underserved communities within the technology, telecommunications and innovation industries; the Multicultural Media Telecom and Internet Council (MMTC); and the Asian Pacific American Advocate group (OCA).

It’s “designed to make sure we get every household in this country connected to high-speed Internet service because this pandemic has proven like nothing before,” she added.

The FCC made a sign-up portal on its website to determine interest in the program, and over 9,000 institutions have signed up to date, Rosenworcel said, adding she hopes the policies for the EBB can address the homework gap by extending internet subsidies normally reserved for schools and libraries to households.

Evelyn Remaley, acting assistant secretary of commerce for communications and information and acting National Telecommunications and Information Administration (NTIA) Administrator, said minority-aimed broadband initiatives have done great work in bringing together providers and companies with minority-serving institutions.

Correction: A previous version of this story said the FCC will vote by mid-May on policies related to the Emergency Broadband Benefit program. In actuality, the agency is voting on policies for the new Emergency Connectivity Fund from Biden’s new American Rescue Plan. 

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Digital Inclusion

Virt Seeks To Serve As The Hub To Find And Join Virtual Events

Launched last week, virt.com hopes to take advantage of the rise in virtual events by crowdsourcing them in one place.

Tim White

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Photo of GHS co-founder Victor Zonana, left, from Global Health New Zealand

April 13, 2021 – Global Health Strategies, the global advocacy group focused on health and policy, last week launched Virt.com, a new open-source media platform that crowdsources virtual events on various issues.

Those “issue channels” include health, Covid-19, climate and environment, gender, food and nutrition and human rights. It relies on users in different regions posting about upcoming events in those categories.

The launch last week coincided with a new ad campaign called Unmutetheworld, focused on digital equity around the world with the belief that internet access is a human right. It includes partnering with groups like National Digital Inclusion Alliance and grassroots organizations in many different countries.

“The pandemic has transformed our lives. The way we connect, the way we celebrate, the way we mourn, the way we work, access healthcare and learn, has changed,” GHS CEO David Gold said in an interview. “Broadband allows us to connect virtually even during the pandemic, but so many people don’t have access to the internet, they cannot connect, and we have to change that,” he said.

Gold described Virt as a way to connect people globally to meaningful conversations about health, science, policy, technology, among other topics. “We have a window of opportunity right now with the pandemic to really change. Despite all the terrible effects of COVID-19, we have this moment in time to make the case for big investments,” he said.

Gold highlighted the work of GHS and the Unmutetheworld campaign to connect people across different nations. “Broadband access comes to the heart of economic development, we have to take that momentum in the U.S. and expand it around the world,” he said.

Broadband is becoming increasingly more important, with more people working, schooling, or using health services virtually than ever before due to the pandemic.

Broadband central to digital activities

“Broadband used to be a ‘nice to have,’ now it is a ‘must have,’” Angela Siefer, executive director at NDIA, said in an interview. “Twenty years ago, we were worried about having enough computers in a classroom and lucky that one of them connected to the internet, but that has changed now, and we need to keep up with the technology. It permeates our whole lives,” she said.

President Joe Biden recently announced a new $2.3-trillion infrastructure proposal called the American Jobs Plan, which includes $100 billion for broadband programs over eight years. Congress has also recently introduced legislation on broadband initiatives, including $100 billion as part of the Leading Infrastructure for Tomorrow’s America Act, or LIFT America Act, sponsored by the Democratic delegation on the House Energy and Commerce Committee.

“We are excited about the potential of these government initiatives, not just for funding deployment, but also to address affordability, digital literacy skills and devices,” Siefer said. “We’ve never had this much awareness about broadband issues. We’re seeing real ideas being put into action.”

Siefer also mentioned state-level efforts to expand broadband, including recent legislation in New York and Maryland. Maryland plans to spend $300 million of federal funding from the American Rescue Plan on broadband programs, including infrastructure, subsidies for fees and devices, and grants for municipal broadband. New York state recently announced the 2022 fiscal year budget including a $300 billion infrastructure package that contains broadband subsidies for low-income residents and an emergency fund to provide economically-disadvantaged students with free internet access.

“We’re seeing a shift to address adoption and affordability at both the state and federal level, where previously we only saw discussion of availability,” Siefer said. “It’s not just about unserved and underserved areas when it comes to digital equity, because the infrastructure might be there, but people are not participating in broadband for a variety of reasons,” she said. “Affordability and digital literacy lock people out. New programs aim to solve that problem and get people connected.”

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