WASHINGTON, March 26, 2009 – The transition to digital television since the passage of the DTV Delay Act has been a “major accomplishment,” Rep. Rick Boucher, D-Va., said Thursday at a hearing on the state of the DTV transition.

Boucher, chairman of the House Energy and Commerce Subcommittee on Technology, Communications and the Internet, said that while he was pleased at seeing “clear results” and positive progress, “much remains to be done,” Boucher said.

Ranking member Cliff Stearns, R-Fal., agreed that “the glass is 95 percent full,” on the country’s readiness. But he lamented the amount of money set aside for coupons, and suggested significant savings could be had by confining the program to households without cable or satellite television.

“Shepherding the transition” has been “priority number 1” since taking over the FCC, Acting Chairman Michael Copps said.

Even before his elevation from the position of commissioner, Copps said he believed “it was clear the country was not ready…for the February 17 cutoff.” Besides “rampant consumer confusion,” Copps said a major problem had been a lack of coordination between public and private stakeholders .

Copps thanked Congress for the Delay Act, but was careful to warn members that “we are nowhere out of the woods yet.” The transition may not be “seamless,” he said. “But there is time to make a real difference.”

The FCC, Commerce Department’s National Telecommunications and Information Administration, and private sector actors are focusing “day and night” on education and outreach, he said. Starting in April, public service announcements will begin to mention antenna and converter box rescanning issues, as well as publicizing walk-in help centers.

Cable and broadcast television providers have “really stepped up to the plate” in helping build a unified DTV help call center, said Copps.

In addition, the FCC is working with AmeriCorps and other groups to put “boots on the ground” to help people get set up who might not otherwise be able to install equipment.

Consumer Electronics Association CEO Gary Shapiro said the education program had been one of the most effective consumer campaigns he has ever seen. “I bet more people know about the transition…than could identify the Vice-President of the United States,” he said.

“This great nation of ours can ill afford to delay the transition again,” Shapiro said in a statement released after the hearing. “To do so would put at risk the many benefits that will accrue from the switch to digital: phenomenal amount of beachfront-quality spectrum for new licensed and unlicensed services, including sorely needed improvement to Internet access; better communications platforms for law enforcement and public safety; and almost $20 billion in auction revenues for the U.S. Treasury.”

But Copps lamented that his calls for increased awareness of the analog “cliff” effect had gone ignored for the past two years.

However, the FCC has recently launched an online “map” that allows consumers to determine if they will be able to receive a signal post-transition. When Rep. Anthony Weiner, D-N.Y., asked Copps if urban landscapes would pose reception problems post-transition, Copps said that there was “no question” in his mind that such problems exist. “We’ll have to deal with them…and we would be remiss if we did not study them further.”

The DTV coupon backlog is clear as of five days ago, said Acting Assistant Commerce Secretary Anna Gomez, currently the top-ranking official at the NTIA.

Mark Lloyd, vice president of the Leadership Conference on Civil Rights said many consumers have found the FCC’s new online map very useful.

But Lloyd noted his group has found DTV reception to be inconsistent not only within the same community, but within the same apartment building. Most important to a smooth transition, he said, is “the importance of being able to go in the homes” of populations in need and help them with rescanning, and other issues.

Idaho Public Television general manager Peter Morrill said his organization has identified six areas, primarily located in rugged terrain that will be affected by the “cliff effect.”

Morrill acknowledged the FCC’s efforts to address this need for digital television “fill-in” service, but said many stations lack the financial means to license and build these systems in time for the June 12, 2009 shutdown.

“Legislative encouragement and additional funding can help us ensure the smoothest transition possible,” said Morrill. But Weiner suggested a change in education was necessary to enable consumers to understand the importance of finding a solution. — “bad service means no service, in this case.”

Robert Prather, CEO of Gray Television summed up how to solve the cliff issue: “it all comes down to funding.”

Boucher was also troubled by numbers from CEA and NTIA that “did not match up” with regard to supply and demand for converter boxes. But Wal-Mart senior vice president Gary Severnson said there was close coordination between manufacturers, retailers, and NTIA to coordinate supply, and that he had “no concern” about a shortage. His biggest fear was that he would be left with a surplus of boxes post-transition.

Shapiro said the data flow from NTIA was very good, and at least four manufacturers were producing more than enough boxes to meet demand. But in the event of a shortage, Shapiro suggested that as a “safety valve,” coupons could be used to subsidize consumer access basic cable or allow them receive stripped-down DTV sets.

Rep. John Shimkus, R-Ill, voiced some concerned over the possibility of an additional delay upon the wireless and electronics industry. He introduced into the record a letter from Qualcomm, a manufacturer of wireless broadband equipment to highlight the impact on the company that further delay would bring. Boucher said Shimkus’ fears were unfounded, as both he and Chairman Henry Waxman were in complete agreement: “We’re not going to postpone this transition again – we need to get it right.”

Also read into the record was a letter from Community Broadcasters Association president Kyle Reeves expressing anger over Congress’ failure to include Class A and Low Power television stations in the transition. Despite having its entire industry threatened by the transition, CBA was explicitly denied the opportunity to testify at today’s hearing, a spokesman for the association said.

If something is not done about the Low Power and Class A station problem, Reeves predicted a disaster: “Diversity of voices and career opportunities will suffer a real setback,” he said, citing a CBA-commissioned survey showing 43 percent of Class A and Low Power TV stations have significant minority ownership. Most are small businesses, and 62 percent are owner-operated, the survey said.

And 34 percent of CBA member stations broadcast in foreign languages, the survey noted. Without some kind of action, “a critical source of emergency information for foreign language speakers will be lost,” Reeves warned. “Foreign language speakers will end up watching imported cable and satellite channels that carry only foreign-produced programming, pay no taxes, employ no U.S. citizens, and provide no local content and no American perspective.”

The CBA testified before the subcommittee under then-chairman Rep. Ed Markey, D-Mass., who told its president “Help is on the way.” But the CBA has not yet seen any real help, Reeves said.

Reeves suggested the FCC take an “active hand” in promoting a DTV transition for LPTV stations after [the FCC] “spent over a decade on full power TV, including devoting enormous resources to finding channels so that as many stations as possible could operate parallel analog and digital stations for several years.” Congress could fund a program to transition all stations to digital, or allow them to “leapfrog” broadcasting and move onto broadband, mobile television, or other emerging technologies.

In the alternative, Congress could allow LPTV stations to auction their spectrum and share in the proceeds for a “soft landing” as they shut down, Reeves said. “If that opportunity were offered, some would take it today, sadly perhaps; but it would be a lot better than losing everything: hopes, dreams, and investments.”

But in the current economy, Reeves suggested there was no valid reason to ignore his industry any longer: “The combined impacts of the decline of over-the-air viewing, the digital transition, and the recession have created the perfect storm. There is no more time to think about it.”