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Broadband's Impact

Balancing Broadband Supply and Demand in Quest to Stoke High-Speed Internet Adoption

WASHINGTON, November 5, 2009 – Panelists at the Information Technology and Innovation Foundation on Friday agreed that price and digital literacy have created a barrier to broadband demand that can affect more than just broadband adoption.

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Christina Kirchner, Reporter-Researcher, BroadbandCensus.com

WASHINGTON, November 5, 2009 – Panelists at the Information Technology and Innovation Foundation on Friday agreed that price and digital literacy have created a barrier to broadband demand that can affect more than just broadband adoption.

The event was based off of a report written by Robert Atkinson, president of ITIF, “Policies to Increase Broadband Adoption at Home.” The report said that of the 92 to 94 percent of Americans have the opportunity to subscribe to broadband, only 65 percent have chosen to do so. The broadband penetration number comes from the widely-regarded random-digit-dial surveys of the Pew Internet & American Life Project.

James Prieger, associate professor of public policy at Pepperdine University’s school of public policy, cited another barrier to adoption: the price of broadband service is just too high.

Creating subsidization programs for broadband, or lowering taxes that pertain to broadbandmight be additional possibilities, he said. Prieger said that Canada had used tax credits to subsidize broadband, which could be a possibility for the United States, too.

But Prieger cautioned, “Just because you have a plan, doesn’t mean that it is going to work.”

According to panelists, another problem for broadband adoption is that consumers may not recognize that all of the pieces of technology connected to broadband are not – for now – all going to use a single platform.

According to Atkinson, “People want a general purpose device, not a single purpose device.”

For that, he said, there must be a level of digital and technological literacy among citizens.

“Digital literacy means different things to different areas,” said Laura Taylor, chief policy officer at Connected Nation. “We need to address the issues, then tackling the issues at the same time.”

Prieger interjected by saying that digital literacy among the younger generation is not as big of a barrier as it is for the older generation. Children are gaining “general digital literacy,” in part, from the presence of technology in public schools.

As for that older generation, panelists said that many do not see the importance of being connected with broadband.

One way to get consumers more aware about the impact that broadband will have on their lives in to point out how companies – and local governments – are putting job applications on-line – and nowhere else! On line is the only way that many jobs will receive applications.

“We need to help stimulate demand,” said John Horrigan, consumer researcher for the National Broadband Taskforce with the Federal Communications Commission. “We don’t necessarily want to award ISPs [for the number of consumers they have], but award the consumers. This way seeds the adoption among users.”

Before joining the FCC’s National Broadband Taskforce, Horrigan directed the Pew Internet & American Life Project’s research into broadband.

Horrigan said that by spurring adoption, demand is stimulated, affecting supply by making broadband more affordable for consumers.

About BroadbandCensus.com

BroadbandCensus.com was launched in January 2008, and uses “crowdsourcing” to collect the Broadband SPARC: Speeds, Prices, Availability, Reliability and Competition. The news on BroadbandCensus.com is produced by Broadband Census News LLC, a subsidiary of Broadband Census LLC that was created in July 2009.

A recent split of operations helps to clarify the mission of BroadbandCensus.com. Broadband Census Data LLC offers commercial broadband verification services to cities, states, carriers and broadband users. Created in July 2009, Broadband Census Data LLC produced a joint application in the NTIA’s Broadband Technology Opportunities Program with Virginia Tech’s eCorridors Program. In August 2009, BroadbandCensus.com released a beta map of Columbia, South Carolina, in partnership with Benedict-Allen Community Development Corporation.

Broadband Census News LLC offers daily and weekly reporting, as well as the Broadband Breakfast Club. The Broadband Breakfast Club has been inviting top experts and policy-makers to share breakfast and perspectives on broadband technology and internet policy since October 2008. Both Broadband Census News LLC and Broadband Census Data LLC are subsidiaries of Broadband Census LLC, and are organized in the Commonwealth of Virginia. About BroadbandCensus.com.

Broadband's Impact

FCC to Vote On Emergency Broadband Benefit Policies By Mid-May: Rosenworcel

The agency is expected to vote on policies for the $3.2B program by mid-May to ensure proper implementation, chairwoman says.

Derek Shumway

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April 14, 2021 – Jessica Rosenworcel, the chairwoman of the Federal Communications Commission, said Tuesday the agency will be voting by mid-May on policies to deliver the $3.2-billion Emergency Broadband Benefit program, which has received over 9,000 interested institutions through its portal.

The Emergency Broadband Benefit program is part of the Consolidated Appropriations Act of 2021 that passed Congress in December 2020, which provides up to $50 in a monthly internet discount for families and $75 for tribal lands to access broadband internet.

It’s “the nation’s largest ever broadband affordability program,” Rosenworcel said Tuesday on a virtual panel hosted by Allvanza, an advocacy group for Latinxs and underserved communities within the technology, telecommunications and innovation industries; the Multicultural Media Telecom and Internet Council (MMTC); and the Asian Pacific American Advocate group (OCA).

It’s “designed to make sure we get every household in this country connected to high-speed Internet service because this pandemic has proven like nothing before,” she added.

The FCC made a sign-up portal on its website to determine interest in the program, and over 9,000 institutions have signed up to date, Rosenworcel said, adding she hopes the policies for the EBB can address the homework gap by extending internet subsidies normally reserved for schools and libraries to households.

Evelyn Remaley, acting assistant secretary of commerce for communications and information and acting National Telecommunications and Information Administration (NTIA) Administrator, said minority-aimed broadband initiatives have done great work in bringing together providers and companies with minority-serving institutions.

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Digital Inclusion

Virt Seeks To Serve As The Hub To Find And Join Virtual Events

Launched last week, virt.com hopes to take advantage of the rise in virtual events by crowdsourcing them in one place.

Tim White

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Photo of GHS co-founder Victor Zonana, left, from Global Health New Zealand

April 13, 2021 – Global Health Strategies, the global advocacy group focused on health and policy, last week launched Virt.com, a new open-source media platform that crowdsources virtual events on various issues.

Those “issue channels” include health, Covid-19, climate and environment, gender, food and nutrition and human rights. It relies on users in different regions posting about upcoming events in those categories.

The launch last week coincided with a new ad campaign called Unmutetheworld, focused on digital equity around the world with the belief that internet access is a human right. It includes partnering with groups like National Digital Inclusion Alliance and grassroots organizations in many different countries.

“The pandemic has transformed our lives. The way we connect, the way we celebrate, the way we mourn, the way we work, access healthcare and learn, has changed,” GHS CEO David Gold said in an interview. “Broadband allows us to connect virtually even during the pandemic, but so many people don’t have access to the internet, they cannot connect, and we have to change that,” he said.

Gold described Virt as a way to connect people globally to meaningful conversations about health, science, policy, technology, among other topics. “We have a window of opportunity right now with the pandemic to really change. Despite all the terrible effects of COVID-19, we have this moment in time to make the case for big investments,” he said.

Gold highlighted the work of GHS and the Unmutetheworld campaign to connect people across different nations. “Broadband access comes to the heart of economic development, we have to take that momentum in the U.S. and expand it around the world,” he said.

Broadband is becoming increasingly more important, with more people working, schooling, or using health services virtually than ever before due to the pandemic.

Broadband central to digital activities

“Broadband used to be a ‘nice to have,’ now it is a ‘must have,’” Angela Siefer, executive director at NDIA, said in an interview. “Twenty years ago, we were worried about having enough computers in a classroom and lucky that one of them connected to the internet, but that has changed now, and we need to keep up with the technology. It permeates our whole lives,” she said.

President Joe Biden recently announced a new $2.3-trillion infrastructure proposal called the American Jobs Plan, which includes $100 billion for broadband programs over eight years. Congress has also recently introduced legislation on broadband initiatives, including $100 billion as part of the Leading Infrastructure for Tomorrow’s America Act, or LIFT America Act, sponsored by the Democratic delegation on the House Energy and Commerce Committee.

“We are excited about the potential of these government initiatives, not just for funding deployment, but also to address affordability, digital literacy skills and devices,” Siefer said. “We’ve never had this much awareness about broadband issues. We’re seeing real ideas being put into action.”

Siefer also mentioned state-level efforts to expand broadband, including recent legislation in New York and Maryland. Maryland plans to spend $300 million of federal funding from the American Rescue Plan on broadband programs, including infrastructure, subsidies for fees and devices, and grants for municipal broadband. New York state recently announced the 2022 fiscal year budget including a $300 billion infrastructure package that contains broadband subsidies for low-income residents and an emergency fund to provide economically-disadvantaged students with free internet access.

“We’re seeing a shift to address adoption and affordability at both the state and federal level, where previously we only saw discussion of availability,” Siefer said. “It’s not just about unserved and underserved areas when it comes to digital equity, because the infrastructure might be there, but people are not participating in broadband for a variety of reasons,” she said. “Affordability and digital literacy lock people out. New programs aim to solve that problem and get people connected.”

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Education

Libraries Must Be Vigilant To Ensure Adequate Broadband, Consultants Say

Derek Shumway

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Photo of Stephanie Stenberg via Internet2

April 7, 2021 – Libraries should monitor their broadband speeds and ensure they are getting quality connections, according to library consultants.

Carson Block from Carson Block Consulting and Stephanie Stenberg of the Internet2 Community Anchor program told a virtual conference hosted by the American Library Association on Tuesday that it’s time libraries take a closer look at how they are getting broadband and if they are getting the speeds they are paying for. If not, they said they should re-negotiate.

Block and Stenberg shared details about the “Towards Gigabit Libraries” (TGL) toolkit, a free, self-service guide for rural and tribal libraries to better understand and improve their broadband. The new toolkit helps libraries prepare for E-Rate internet subsidy requests to aid their budget cycles.

It also has tips about communicating effectively between library and tech people since there is a gap in knowledge between those two groups. The TGL is supported by the Institute of Museum and Library Services (IMLS) and Gigabit Libraries and Beyond (GLG) to improve the toolkit and expand throughout the United States. In addition to focusing on rural and tribal libraries, now urban libraries will be included for support.

During the event, a live poll showed all participating attendees said they “very infrequently” had technical IT support available in their home libraries. Stenberg said this confirmed TGL’s findings that libraries need more tech and IT support, as the majority of respondents in previous surveys gave similar concerning results.

To really emphasize the need for adequate broadband and support at libraries, another question was asked to live attendees about their current level of expertise around procuring and delivering access to broadband as a service in their library, assuming that the majority of attendees worked for libraries. All participants said they possess “no experience” trying to get broadband in the library.

Common issues that are to blame include libraries with insufficient bandwidth, data wiring or poorly set-up networks. Old and obsolete equipment also contributed to bad Wi-Fi coverage.

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