Broadband's Impact
Education and Entertainment Seen as Essential to Minority Adoption
WASHINGTON, December 11, 2009 – In order to provide universal broadband, national policymakers will need to better understand and motivate under-indexed minority groups. That was the message at the Internet Innovation Alliance’s ‘Universal Broadband: Access for All Americans’ conference on Thursday.
“It’s a question of knowledge and accessibility just as much as it is affordability,” said Cornell Belcher, pollster and President of Brilliant Corners Research and Strategies.
WASHINGTON, December 11, 2009 – In order to provide universal broadband, national policymakers will need to better understand and motivate under-indexed minority groups. That was the message at the Internet Innovation Alliance’s ‘Universal Broadband: Access for All Americans’ conference on Thursday.
“It’s a question of knowledge and accessibility just as much as it is affordability,” said Cornell Belcher, pollster and President of Brilliant Corners Research and Strategies.
A study conducted by Brilliant Corners showed that among non-adopting blacks and Hispanics, 14 percent did not know how to use the Internet and 32 percent saw no need. Interestingly, many of these same respondents said that they would be interested in increasing use of the Internet if classes were provided.
Digital literacy classes may not be the only way to get under-indexed groups online, providers and policymakers can appeal to their interests.
“Maybe if you show there is some specific area of education that appeals to your specific demographic, maybe you can get some people online,” said Denmark West, President of Digital Media at BET.
“If there is enough of an entertainment value associated with a certain device or service, that can motivate people to get online,” he said.
This can be done in a variety of ways: from imbedding educational content, to marketing job skills in a popular show like ‘The Apprentice’, to simply appealing to sports fans.
“At AOL, we used sports to drive users,” said Jimmy Lynn, who at America Online started the first online sports news service.
This raised a question from panel moderator Jeff Johnson of BET fame, “How do we connect broadband to opportunity instead of just to entertainment?”
West reminded the panel that broadband is really just about access at a high data rate. “If you think about broadband as a means rather than an end then you can get a more productive dialogue.”
Sports and entertainment can’t force people to take advantage of the full capabilities of broadband, but FCC reports have clearly shown that adoption is a huge hurdle, especially for minorities, and that once people have adopted broadband they are unlikely to leave it.
Perhaps the desire to follow their favorite soccer team can motivate Latinos to adopt, or fans of a popular music artist will want to follow them more closely online, panelists said. These simple steps could put them and their children in a position to better enjoy the benefits of broadband down the road.
Some of these benefits would hopefully include increased employment. As jobs increasingly shift to online-only applications and require tech-savvy skill sets, digital literacy will be essential for those seeking to succeed in future markets. “The problem of structural unemployment is going to be exacerbated if we don’t find some way to help those demographics,” said Elaine Kamarck of the Harvard’s Kennedy School of Government.
As broadband increasingly becomes a staple of the modern workplace, money invested in broadband is poised to reap greater rewards than bailout money given to help technologies that are becoming increasingly obsolete. Integrating these groups of fledgling broadband users into modern industries will not be easy, however.
One solution to this problem, especially in the healthcare industry, could be the use of local systems like community colleges, panelists said. 50 percent of nurses and 80 percent or first responders are community college graduates and these colleges can be “force multipliers” in local markets.
Net neutrality was did not become a major topic for discussion. Fabian Núnez, Speaker Emeritus of the California State Assembly insisted that, “Net neutrality is distracting to the more important issue: getting everyone online.”
In spite of the obstacles that exist, including the worrisome statistics about minority adoption, the overall tone of the conference was high-energy optimistic.
“There’s nothing wrong with broadband in America,” said former FCC commissioner Deborah Taylor Tate, “that can’t be fixed by what’s right with broadband in America.”
Broadband's Impact
Missouri’s BEAD Initial Proposal, Volume Two
The state is unsure if any of its $1.7 billion allocation will be left over after funding new infrastructure.

Missouri released a draft volume two of its Broadband Equity, Access and Deployment initial proposal on November 15.
It was part of a wave of states and territories that began seeking public comment on their drafts in recent weeks. All 56 have now done so.
After a 30-day comment period, states and territories are required to submit their proposals to the National Telecommunications and Information Administration by December 27. The proposals come in two volumes: volume one details how states will ground-truth broadband coverage data, and volume two outlines states’ plans for administering grant programs with their BEAD funds.
The Missouri Broadband Office is “not yet able to determine” whether it will have any of its $1.7 billion in BEAD money left over after funding infrastructure projects.
The state is planning to administer two rounds of funding, something the state’s broadband director BJ Tanksley has flagged as being potentially difficult given BEAD’s one year timeframe for grant awards. The MBO said in the proposal a “sub-round” might be necessary if some undeserved and underserved areas receive no applications, and the state might seek an extension from the NTIA.
Missouri is looking to release multiple “advisory figures” for its high-cost threshold, the price at which fiber becomes expensive enough for the state to consider other technologies not favored by BEAD. Cost modeling data will be used for an initial figure before the first round of grant applications, and the number will be updated based on the applications the state receives in each round.
The state will also be using the NTIA’s updated financing guidance, which gives states more options to ensure the financial viability of a project. The new guidance makes room for performance bonds and reimbursement milestones, which tie up less money than the 25 percent letter of credit required by initial BEAD rules.
The agency made the change on November 1 after months of pushback from advocates and lawmakers, who warned small providers could be edged out by the letter of credit.
The public comment period for Missouri’s volume two is open until December 15.
Broadband Updates
Alabama’s BEAD Initial Proposal, Volumes One and Two
The state is asking for a waiver to open up RDOF areas to BEAD applications.

Alabama released a draft of its Broadband Equity, Access and Deployment initial proposal on November 14.
It was part of a wave of states and territories that began seeking public comment on their drafts in recent weeks. All 56 have now done so.
After a 30-day comment period, states and territories are required to submit their proposals to the National Telecommunications and Information Administration by December 27. The proposals come in two volumes: volume one details how states will ground-truth broadband coverage data, and volume two outlines states’ plans for administering grant programs with their BEAD funds.
Volume one
The state is planning to adopt the NTIA’s model challenge process to accept and adjudicate claims of incorrect broadband data. The Federal Communications Commission’s largely provider-reported coverage map was used to allocate BEAD money, but is not considered accurate enough to determine which specific locations lack broadband.
Local governments, nonprofits, and broadband providers are able to submit those challenges on behalf of consumers under the model process.
Alabama is also electing to use one of the NTIA’s optional modifications to the model process. The state’s broadband office will designate all homes and businesses receiving broadband from copper telephone lines as “underserved” – and thus eligible for BEAD-funded infrastructure. The move is an effort to replace older technology with the higher speed fiber-optic cable favored by the program.
The state will administer two optional challenge types the NTIA laid out: area and MDU challenges. States are not required to use these, but most are planning to do so.
An area challenge is initiated if six or more locations in a census block group challenge the same technology from the same provider with sufficient evidence. The provider is then required to show evidence they provide the reported service to every location in the census block group, or the entire area will be opened up to BEAD funds.
An MDU, or multiple dwelling unit, challenge is triggered when three units or 10 percent of the total units in an apartment building challenge a provider’s service. It again flips the burden of proof, requiring providers to prove they give the reported service for the entire building, not just units that submit challenges.
Alabama’s broadband office is requesting a waiver from the NTIA’s rule around enforceable commitments from other funding programs. The state wants areas set to get broadband from the FCC’s Rural Digital Opportunity Fund to be considered unserved for the purposes of BEAD.
That fund, the state argues, has a deployment deadline too far in the future – six to eight years to BEAD’s four years – and is too prone to defaults to be a reliable alternative to BEAD.
Volume two
Alabama does not expect to have any of its $1.4 billion BEAD allocation left over after funding broadband infrastructure.
The state is planning to award that money in a single round of grant applications, but may administer a second, according to its proposal.
Like most states, Alabama won’t be setting a high-cost threshold before looking over all BEAD grant applications. That’s the price point at which the state will look to non-fiber technologies to serve the most expensive, hardest to reach areas.
Alabama’s broadband office is seeking comment on using the NTIA’s updated financing guidance, but plans on implementing it.
That updated guidance allows options which tie up less capital, like performance bonds. BEAD rules initially required a 25 percent letter of credit, which advocates and lawmakers warned could prevent small providers from participating in the program.
The public comment period for Alabama’s initial proposal is open until December 14.
Broadband Mapping & Data
Connect20 Summit: Data-Driven Approach Needed for Digital Navigation
The NTIA’s Internet Use Survey doesn’t delve deeply enough into why people choose not to adopt broadband.

WASHINGTON, November 20, 2023 – Better data about broadband adoption is necessary to closing the digital divide in the U.S., a broadband expert said during a panel at the Connect20 Summit here.
Speaking on a panel about “The Power of Navigation Services,” the expert, Jessica Dine of the Information Technology and Innovation Foundation, said states lack comprehensive data on why some residents remain offline. This information is essential for digital navigator programs to succeed, she said.
She highlighted the need for standardized national metrics on digital literacy and inclusion, and said that federal surveys – including the Census Bureau’s American Community Survey – provide insights on barriers to technology adoption. But more granular data is required.
She also said that the National Telecommunications and Information Administration’s Internet Use Survey doesn’t delve deeply enough into why people choose not to adopt the internet. For instance, understanding the nuances behind the ‘not interested’ response category could unveil targeted intervention strategies.
In particular, Dine praised Louisiana and Delaware for surveying communities on their connectivity needs, including overlaying socio-economic indicators with broadband deployment data. But she said more work is required to quantify the precise challenges different populations face.
Other panelists at the session, including Michelle Thornton of the State University of New York at Oswego, emphasized the importance of tracking on-the-ground efforts by navigators themselves.
Bringing in her experience from the field of healthcare navigation, Thornton underscored the value of tracking navigator activities and outcomes. She suggested a collaborative model where state-level data collection is supplemented by detailed, community-level insights from digital navigators.
The panel was part of the Connect20 Summit held in Washington and organized by Network On, the National Digital Inclusion Alliance, and Broadband Breakfast.
The session was moderated by Comcast’s Kate Allison, executive director of research and digital equity at Comcast.
To stay involved with the Digital Navigator movement, sign up at the Connect20 Summit.
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