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Broadband's Impact

Education and Entertainment Seen as Essential to Minority Adoption

WASHINGTON, December 11, 2009 – In order to provide universal broadband, national policymakers will need to better understand and motivate under-indexed minority groups. That was the message at the Internet Innovation Alliance’s ‘Universal Broadband: Access for All Americans’ conference on Thursday.

“It’s a question of knowledge and accessibility just as much as it is affordability,” said Cornell Belcher, pollster and President of Brilliant Corners Research and Strategies.

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WASHINGTON, December 11, 2009 – In order to provide universal broadband, national policymakers will need to better understand and motivate under-indexed minority groups. That was the message at the Internet Innovation Alliance’s ‘Universal Broadband: Access for All Americans’ conference on Thursday.

“It’s a question of knowledge and accessibility just as much as it is affordability,” said Cornell Belcher, pollster and President of Brilliant Corners Research and Strategies.

A study conducted by Brilliant Corners showed that among non-adopting blacks and Hispanics, 14 percent did not know how to use the Internet and 32 percent saw no need. Interestingly, many of these same respondents said that they would be interested in increasing use of the Internet if classes were provided.

Digital literacy classes may not be the only way to get under-indexed groups online, providers and policymakers can appeal to their interests.

“Maybe if you show there is some specific area of education that appeals to your specific demographic, maybe you can get some people online,” said Denmark West, President of Digital Media at BET.

“If there is enough of an entertainment value associated with a certain device or service, that can motivate people to get online,” he said.

This can be done in a variety of ways: from imbedding educational content, to marketing job skills in a popular show like ‘The Apprentice’, to simply appealing to sports fans.

“At AOL, we used sports to drive users,” said Jimmy Lynn, who at America Online started the first online sports news service.

This raised a question from panel moderator Jeff Johnson of BET fame, “How do we connect broadband to opportunity instead of just to entertainment?”

West reminded the panel that broadband is really just about access at a high data rate. “If you think about broadband as a means rather than an end then you can get a more productive dialogue.”

Sports and entertainment can’t force people to take advantage of the full capabilities of broadband, but FCC reports have clearly shown that adoption is a huge hurdle, especially for minorities, and that once people have adopted broadband they are unlikely to leave it.

Perhaps the desire to follow their favorite soccer team can motivate Latinos to adopt, or fans of a popular music artist will want to follow them more closely online, panelists said. These simple steps could put them and their children in a position to better enjoy the benefits of broadband down the road.

Some of these benefits would hopefully include increased employment. As jobs increasingly shift to online-only applications and require tech-savvy skill sets, digital literacy will be essential for those seeking to succeed in future markets. “The problem of structural unemployment is going to be exacerbated if we don’t find some way to help those demographics,” said Elaine Kamarck of the Harvard’s Kennedy School of Government.

As broadband increasingly becomes a staple of the modern workplace, money invested in broadband is poised to reap greater rewards than bailout money given to help technologies that are becoming increasingly obsolete. Integrating these groups of fledgling broadband users into modern industries will not be easy, however.

One solution to this problem, especially in the healthcare industry, could be the use of local systems like community colleges, panelists said. 50 percent of nurses and 80 percent or first responders are community college graduates and these colleges can be “force multipliers” in local markets.

Net neutrality was did not become a major topic for discussion. Fabian Núnez, Speaker Emeritus of the California State Assembly insisted that, “Net neutrality is distracting to the more important issue: getting everyone online.”

In spite of the obstacles that exist, including the worrisome statistics about minority adoption, the overall tone of the conference was high-energy optimistic.

“There’s nothing wrong with broadband in America,” said former FCC commissioner Deborah Taylor Tate, “that can’t be fixed by what’s right with broadband in America.”

Broadband's Impact

Technology Policy Institute Introduces Data Index to Help Identify Connectivity-Deprived Areas

The Broadband Connectivity Index uses multiple datasets to try to get a better understanding of well- and under-connected areas in the U.S.

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Scott Wallsten is president and senior fellow at the Technology Policy Institute

WASHINGTON, September 16, 2021 – The Technology Policy Institute introduced Thursday a broadband data index that it said could help policymakers study areas across the country with inadequate connectivity.

The TPI said the Broadband Connectivity Index uses multiple broadband datasets to compare overall connectivity “objectively and consistently across any geographic areas.” It said it will be adding it soon into its TPI Broadband Map.

The BCI uses a “machine learning principal components analysis” to take into account the share of households that can access fixed speeds the federal standard of 25 Megabits per second download and 3 Mbps upload and 100/25 – which is calculated based on the Federal Communications Commission’s Form 477 data with the American Community Survey – while also using download speed data from Ookla, Microsoft data for share of households with 25/3, and the share of households with a broadband subscription, which comes from the American Community Survey.

The BCI has a range of zero to 10, where zero is the worst connected and 10 is the best. It found that Falls Church, Virginia was the county with the highest score with the following characteristic: 99 percent of households have access to at least 100/25, 100 percent of households connect to Microsoft services at 25/3, the average fixed download speed is 243 Mbps in Ookla in the second quarter of this year, and 94 percent of households have a fixed internet connection.

Meanwhile, the worst-connected county is Echols County in Georgia. None of the population has access to a fixed connection of 25/3, which doesn’t include satellite connectivity, three percent connect to Microsoft’s servers at 25/3, the average download speed is 7 Mbps, and only 47 percent of households have an internet connection. It notes that service providers won $3.6 million out of the $9.2-billion Rural Digital Opportunity Fund to provide service in this county.

“Policymakers could use this index to identify areas that require a closer look. Perhaps any county below, say, the fifth percentile, for example, would be places to spend effort trying to understand,” the TPI said.

“We don’t claim that this index is the perfect indicator of connectivity, or even the best one we can create,” TPI added. “In some cases, it might magnify errors, particularly if multiple datasets include errors in the same area.

“We’re still fine-tuning it to reduce error to the extent possible and ensure the index truly captures useful information. Still, this preliminary exercise shows that it is possible to obtain new information on connectivity with existing datasets rather than relying only on future, extremely expensive data.”

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Broadband's Impact

New Report Recommends Broadening Universal Service Fund to Include Broadband Revenues

A Mattey Consulting report finds broadband revenues can help sustain the fund used to connect rural and low-income Americans.

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Carol Mattey of Mattey Consulting LLC

WASHINGTON, September 14, 2021— Former deputy chief of the Federal Communications Commission Carol Mattey released a study on Tuesday recommending the agency reform the Universal Service Fund to incorporate a broad range of revenue sources, including from broadband.

According to the report by Mattey’s consulting firm Mattey Consulting LLC, revenues from “broadband internet access services that are increasingly used by Americans today should contribute to the USF programs that support the expansion of such services to all,” it said. “This will better reflect the value of broadband internet access service in today’s marketplace for both consumers and businesses.”

Mattey notes that sources of funding for the USF, which are primarily from voice revenues and supports expanding broadband to low-income Americans and remote regions, has been shrinking, thus putting the fund in jeopardy. The contribution percent reached a historic high at 33.4 percent in the second quarter this year, and decreased slightly after that, though Mattey suggested it could soar as high as 40 percent in the coming years.

“This situation is unsustainable and jeopardizes the universal broadband connectivity mission for our nation without immediate FCC reform,” Mattey states in her report, “To ensure the enduring value of the USF program and America’s connectivity goals, we must have a smart and substantive conversation about the program’s future.”

According to Mattey’s data, the assessed sources (primarily voice) of income will only continue to shrink over the coming years, while unassessed sources will continue to grow. Mattey’s report was conducted in conjunction with INCOMPAS, NTCA: The Rural Broadband Association, and the Schools, Health and Libraries Broadband Coalition.

“It is time for the FCC to take action, and to move away from the worst option of all – the status quo – that is jeopardizing the USF which is critical to connecting our nation,” the report said.

John Windhausen, executive director of SHLB, echoed the sentiments expressed by Mattey in her report, “We simply must put the USF funding mechanism on a more stable and sustainable path,” he said, “[in order to] strengthen our national commitment to broadband equity for all.”

Mattey report uniform with current recommendations

Mattey’s research is generally in line with proponents of change to the USF. Some have recommended that the fund draw from general broadband revenues, while others have said general taxation would provide a longer lasting solution. Even FCC Commissioner Brendan Carr suggested that Big Tech be forced to contribute to the system it benefits from, which the acting chairwoman Jessica Rosenworcel said is an “intriguing” idea.

The FCC instituted the USF in 1997 as a part of the Telecommunications Act of 1996. The fund was designed to encourage the development of telecom infrastructure across the U.S.—dispensing billions of dollars every year to advance the goal of universal connectivity. It does so through four programs: the Connect America Fund, Lifeline, the rural health care program, and E-Rate.

These constituent programs address specific areas related for broadband. For example, the E-Rate program is primarily concerned with ensuring that schools and libraries are sufficiently equipped with internet and technology assistance to serve their students and communities. All of these programs derive their funding from the USF.

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Digital Inclusion

Outreach ‘Most Valuable Thing’ for Emergency Broadband Benefit Program: Rosenworcel

FCC Acting Chairwoman Rosenworcel said EBB will benefit tremendously from local outreach efforts.

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Internet Innovation Alliance Co-Chair Kim Keenan

WASHINGTON, September 13, 2021 – The head of the Federal Communications Commission said Monday that a drawback of the legislation that ushered in the $3.2-billion Emergency Broadband Benefit program is that it did not include specific funding for outreach.

“There was no funding to help a lot of these non-profit and local organizations around the country get the word out [about the program],” Jessica Rosenworcel said during an event hosted by the Internet Innovation Alliance about the broadband affordability divide. “And I know that it would get the word out faster if we had that opportunity.”

The program, which launched in May and provides broadband subsidies of $50 and $75 to qualifying low-income households, has so-far seen an uptake of roughly 5.5 million households. The program was a product of the Consolidated Appropriations Act of 2021.

“We gotta get those trusted local actors speaking about it because me preaching has its limitations and reaching out to people who are trusted in their communities to get the word out – that is the single most valuable thing we can do,” Rosenworcel said.

She said the FCC has 32,000 partners and has held more than 300 events with members of Congress, tribal leaders, national and local organizations, and educational institutions to that end.

“Anyone who’s interested, we’ll work with you,” she said.

EBB successes found in its mobile friendliness, language inclusion

Rosenworcel also preached the benefits of a mobile application-first approach with the program’s application that is making it accessible to large swaths of the population. “I think, frankly, every application for every program with the government should be mobile-first because we have populations, like the LatinX population, that over index on smartphone use for internet access.

“We gotta make is as easy as possible for people to do this,” she said.

She also noted that the program is has been translated into 13 languages, furthering its accessibility.

“We have work to do,” Rosenworcel added. “We’re not at 100 percent for anyone, and I don’t think we can stop until we get there.”

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