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Report Using Census Block Data Finds Broadband Adoption Rate of 72.9 Percent

WASHINGTON, December 7, 2009 – A new report using an innovative approach to broadband data finds that the percentage of households in the United States that have adopted high-speed internet services is 72.9 percent.

The report was generated by comparing the Census blocks in which broadband is available with the number of subscribers that carriers report to the Federal Communications Commission.

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WASHINGTON, December 7, 2009 – A new report using an innovative approach to broadband data finds that the percentage of households in the United States that have adopted high-speed internet services is 72.9 percent.

The report was generated by comparing the Census blocks in which broadband is available with the number of subscribers that carriers report to the Federal Communications Commission.

By linking the number of subscribers in a particular state (from FCC data) to a data-set of Census block-by-Census block tabulations of broadband availability, consultant Brian Webster believes that he is able to peg the nation-wide broadband adoption rate for homes passed at 72.9 percent.

That number is about 10 percentage points higher than what other studies have found. That’s not surprising – precisely because he is attempting to count adoption of homes passed, and not of the population as a whole.

“That’s a difference that could have a significant impact on the decisions made to deploy broadband in the remaining un-served markets,” says Webster.

One other facet to the data used in the report: the FCC data used in the report also includes mobile broadband counts, in addition to wireline broadband counts.  Because a home could have two or more broadband connections, the 72.9 percent number counts those homes twice.

Webster and his company are partners with Broadband Census Data LLC, which operates as BroadbandCensus.com. (Our news reporting on BroadbandBreakfast.com, and our popular Broadband Breakfast Club, are run by our sister company Broadband Census News LLC.)

BroadbandCensus.com worked closely with Brian Webster to produce what we believe is the first public and transparent broadband map, of Columbia, South Carolina, and Richland County.

That map, available on BroadbandCensusMaps.com, demonstrates, on a Census block-by-Census block basis, which blocks have broadband available, what technologies (e.g. cable, digital subscriber line) are offered, the speeds at which internet access is promised, and the names of the actual carriers that offer it.

Brian’s latest report doesn’t get into the speed, pricing, technology or carriers that offer broadband. Keep reading, however, to find out how BroadbandCensus.com, working with Brian Webster, can provide that for you.

Instead, the report links together three key sources of data:

  • Data that is publicly released by the FCC as part of its Form 477 Report. (Most of the data — including crucial information about the names of broadband providers — is not publicly released.)
  • Census Bureau data about population counts.
  • Gadberry Group’s Broadband Served Indicator Data. (The Gadberry Group is a location-based services company.)

Look at this image, from the report, of the Census blocks in Arizona.


Arizona

The brown represents Census blocks in which broadband is available. As you can see, the brown Census blocks are clustered around the major metropolitan areas, and other cities.

The yellow represents Census blocks in which there is no reported broadband — and in which there are households.

The green represents Census blocks in which there are no homes present at all.

According to the latest Form 477 data from the FCC, there are 1,575,252 residential broadband lines in the state of Arizona. This data is provided by the carriers.

According to the Census Bureau, there are 2, 722,725 homes in the state of Arizona.

Dividing the first number by the second generates 57.86 percent — or the “take rate” for the state, considered as a whole. In other words, for every 100 households, 58 take broadband.

But what about the “take rate” for only those homes that have broadband available to them?

Think of this number as an adoption rate for broadband services, where and when they are available.

By linking the public FCC database (and Census Bureau numbers) to the data-set from the Gadberry Group, Brian has been able to calculate this adoption rate of homes passed on a state-wide basis.

In other words, he can throw out all those Census blocks where there is either no broadband (the yellow) or no households (the green). Just totaling up the number of households in the brown Census blocks — whether or not the individuals household subscribe to broadband — yields 2,096,738 households.

Then, dividing the total number of residential lines by this reduced number of homes (in Census blocks in which broadband is available) yields a adoption rate of 75.13 percent. That’s a 17 percentage point difference from the raw “take rate” one would get by looking only at the FCC’s public Form 477 number.

There’s a lot of fascinating stuff here — and it’s really only scratching the surface of what is possible by building a public and transparent broadband database.

For starters, this analysis has been done only on a state-by-state basis.

BroadbandCensus.com has been urging the FCC to disclose not merely statewide numbers — but also those numbers on a county level, a ZIP code level, a Census tract level, a Census block group level, and a Census block level.

Developments may be moving in that direction. The National Telecommunications and Information Administration says that – as statewide broadband data becomes available – it is committed to releasing “the names of the providers at the address/Census block/street segment level (whichever level they collect at).”

They’d get a great head-start on that effort by persuading the FCC to release the entire Form 477 database. This is something that we at BroadbandCensus.com have been urging for more than three years.

Fortunately, states, cities, counties, carriers and other broadband stimulus applicants don’t need to wait for the FCC and the NTIA to begin building a map and data-set of Broadband Speeds, Prices, Availability, Reliability and Competition.

At BroadbandCensus.com, we call this the Broadband SPARC, and believe that a national broadband mashup is a key ingredient of a National Broadband Plan.

BroadbandCensus.com has built such a map in Columbia, South Carolina. We are available, on a very short turn-around, to map out the speeds, prices, availability, technologies and providers within individual states, counties and other geographic units.

If you’d like more information about the services that BroadbandCensus.com offers, please visit our web site, BroadbandCensus.com, e-mail us at data@broadbandcensus.com, or call us at 202-580-8196.

Editor’s Note: At about 11:30 a.m. ET, this posting was clarified to explain two reasons why Brian Webster’s adoption rate for broadband homes passed, at 72.9 percent, is higher than other studies of broadband adoption in the United States. They are: (1) Brian is only calculating broadband adoption of homes passed (or homes in Census blocks passed), and not broadband adoption as a percent of population; and (2) the FCC data used in the report also includes mobile broadband counts, in addition to wireline broadband counts.  Because a home could have two or more broadband connections, the 72.9 percent number counts those homes twice.

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney at The CommLaw Group. He has closely tracked the trends in and mechanics of digital infrastructure for 20 years, and has helped fiber-based and fixed wireless providers navigate coverage, identify markets, broker infrastructure, and operate in the public right of way. The articles and posts on Broadband Breakfast and affiliated social media, including the BroadbandCensus Twitter feed, are not legal advice or legal services, do not constitute the creation of an attorney-client privilege, and represent the views of their respective authors.

Broadband Data

TPRC Conference to Discuss Definition of Section 230, Broadband, Spectrum and China

Broadband Breakfast briefly breaks down the topics to be discussed at the TPRC conference.

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Photo collage of experts from TPRC

WASHINGTON, September 17, 2021 – The TPRC research conference on communication, information, and internet policy is right around the corner and it is set to address some of the most pressing issues facing Big Tech, the telecom industry, and society at large. We cover some topics you can expect to see covered during the conference on September 22 to 24.

If the recent election cycle and the Covid-19 pandemic have taught us anything, it is that the threat of misinformation and disinformation pose a greater threat than most people could have imagined. Many social media platforms have attempted to provide their own unique content moderation solutions to combat such efforts, but thus far, none of these attempts have satisfied consumers or legislators.

While the left criticizes these companies for not going far enough to curtail harmful speech, the right argues the opposite— that social media has gone too far and censored conservative voices.

All this dissent has landed Section 230 of the Communications Decency Act of 1996—once a staple in the digital landscape—in the crosshairs of both Democrats and Republicans, as companies still scramble to strike a compromise to placate both sides of the aisle.

Definition of broadband

The future of broadband classifications is another topic that will also be touched on during the conference. This topic quickly became relevant at the outset of the pandemic, as people around the country began to attend school and work virtually.

It became immediately clear that for many Americans, our infrastructure was simply insufficient to handle such stresses. Suddenly, legislators were rushing to reclassify broadband. Efforts in Washington, championed primarily by Democrats, called for broadband standards to be raised.

The Federal Communications Commission’s standing definition of 25 Megabits per second (Mbps) download and 3 Mbps upload appeared to become unpopular overnight, as calls for symmetrical service, like 100 x 100 Mbps speeds, and even gigabit speeds became a part of the conversation.

Many experts were quick to strike back, particularly those operating in the wireless community, arguing that the average consumer does not need 100 Mbps symmetrical speeds, let alone one gigabit, and such efforts only amounted to fearmongering that would hurt the deployment of broadband infrastructure to unserved communities.

These experts contend that shifting the standards would diminish the utility and viability of any technology other than fiber, as well as delaying when unserved communities (as they are currently defined) can expect to be served. Broader topics surrounding rural broadband and tech-equity will also be prominently featured—addressing many of the questions raised by Covid-19 across the last year and a half.

Future of spectrum

Finally, the quest for spectrum will be discussed at the conference.

As ubiquitous 5G technology continues to be promised by many companies in the near future, the hunt is on to secure more bandwidth to allow their devices and services to function. Of course, spectrum is a finite resource, so finding room is not always easy.

Indeed, spectrum sharing efforts have been underway for years, where incumbent users either incentivized or are compelled to make room for others in their band—just like we saw the military in the Citizens Broadband Radio Service band, and more recently between the Department of Defense and Ligado in the L band.

Even though these efforts are ongoing, there is still disagreement in the community about how, if at all, sharing spectrum will impact users in the band. While some argue that spectrum can be shared with little, if any, interference to incumbent services, others firmly reject this stance, maintaining that sharing bandwidth would be catastrophic to the services they provide.

On China

China is also going to be a significant topic at the conference. Due to the competitive nature of the U.S.-China relationship, many regard the race to 5G as a zero-sum game, whereby China’s success is our failure.

Furthermore, security and competition concerns have led the U.S. government to institute a “rip and replace” policy across the country, through which Chinese components—particularly those from companies such as Huawei—are torn out of existing infrastructure and substituted with components from the U.S. or countries we have closer economic ties with. The conference will feature several sessions discussing these topics and more.

Register for TPRC 2021

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Broadband Breakfast on Wednesday, September 15, 2021 — A ‘Consumer Confidence’ Survey for Broadband

BroadbandNow launches a “consumer confidence” survey.

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Our Broadband Breakfast Live Online events take place every Wednesday at 12 Noon ET. You can watch the September 15, 2021, event on this page. You can also PARTICIPATE in the current Broadband Breakfast Live Online event. REGISTER HERE.

Wednesday, September 15, 2021, 12 Noon ET — BroadbandNow Presents a ‘Consumer Confidence’ Survey for Broadband

As part of its efforts to provide the latest research on the social, economic and political issues contributing to the digital impact and the impact of broadband on everyday life, BroadbandNow is launching a new survey among broadband leaders enthusiasts. Think of this as a “consumer confidence” survey for broadband.

Recently, there have been many changes regarding broadband at the federal, state, local and industry levels. BroadbandNow and Broadband Breakfast aim to launch the survey at a presentation during Digital Infrastructure Investment 2021, a mini-conference at the Broadband Community Summit in Houston, Texas, from September 27-30, 2021.

Join us on September 15, 2021, for this special Broadband Breakfast Live Online preview of the survey with John Busby, Managing Director of BroadbandNow, and Drew Clark, Editor and Publisher of Broadband Breakfast.

Panelists for the event:

  • John Busby, Managing Director of BroadbandNow
  • John B. Horrigan, Senior Fellow, Benton Institute on Broadband & Society
  • Drew Clark (moderator), Editor and Publisher of Broadband Breakfast

Panelist resources:

  • John Busby is the Managing Director of BroadbandNow.com, where millions of consumers find and compare local internet options and independent research is published about the digital divide. Prior to BroadbandNow, John held senior leadership positions at Amazon and Marchex. John holds a Bachelor’s Degree from Northwestern University.
  • John B. Horrigan, Ph.D., is Senior Fellow at the Benton Institute on Broadband & Society, with a focus on technology adoption and digital inclusion. Horrigan has served as an Associate Director for Research at the Pew Research Center and Senior Fellow at the Technology Policy Institute. During the Obama Administration, Horrigan was part the leadership team at the Federal Communications Commission for the development of the National Broadband Plan (NBP).
  • Drew Clark, Editor and Publisher of Broadband Breakfast, also serves as Of Counsel to The CommLaw Group. He has helped fiber-based and fixed wireless providers negotiate telecom leases and fiber IRUs, litigate to operate in the public right of way, and argue regulatory classifications before federal and state authorities. He has also worked with cities on structuring Public-Private Partnerships for better broadband access for their communities. As a journalist, Drew brings experts and practitioners together to advance the benefits provided by broadband, and – building off his work with Broadband Census – was appointed Executive Director of the Partnership for a Connected Illinois under Gov. Pat Quinn. He is also the President of the Rural Telecommunications Congress.

BroadbandNow is a data aggregation company helping millions of consumers find and compare local internet options. BroadbandNow’s database of providers, the largest in the U.S., delivers the highest-value guides consisting of comprehensive plans, prices and ratings for thousands of internet service providers. BroadbandNow relentlessly collects and analyzes internet providers’ coverage and availability to provide the most accurate zip code search for consumers.

See also:

WATCH HERE, or on YouTubeTwitter and Facebook

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Broadband Data

New Broadband Mapping Fabric Will Help Unify Geocoding Across the Broadband Industry, Experts Say

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Photo of Lynn Follansbee from October 2019 by Drew Clark

March 11, 2021 – The Federal Communications Commission’s new “fabric” for mapping broadband service across America will not only help collect more accurate data, but also unify geocoding across the broadband industry, industry experts said during a Federal Communications Bar Association webinar Thursday.

Broadband service providers are not geocoding experts, said Lynn Follansbee of US Telecom, and they don’t know where all the people are.

The new fabric dataset is going to be very useful to get a granular look at what is and what is not served and to harmonize geocoding, she said.

AT&T’s Mary Henze agreed. “We’re a broadband provider, we’re not a GIS company,” she said. Unified geocode across the whole field will help a lot to find missing spots in our service area, she said.

The new Digital Opportunity Data Collection fabric is a major shift from the current Form 477 data that the FCC collects, which has been notoriously inaccurate for years. The effort to improve broadband mapping has been ongoing for years, and in 2019 US Telecom in partnership with CostQuest and other industry partners created the fabric pilot program.

That has been instrumental in lead to the new FCC system, panelists said. It is called a “fabric” dataset because it is made up of other datasets that interlace like fabric, Follansbee explained.

The fabric brings new challenges, especially for mobile providers, said Chris Wieczorek of T-Mobile. With a whole new set of reporting criteria to fill out the fabric, it will lead to confusion for consumers, and lots of work for the new task force, he said.

Henze said that without the fabric, closing the digital divide between those with broadband internet and those without has been impossible.

Digital Opportunity Data Collection expected to help better map rural areas

The new mapping can help in rural areas where the current geolocation for a resident may be a mailbox that is several hundred feet or farther away from the actual house that needs service, Follansbee said.

Rural areas aren’t the only places that will benefit, though. It can also help in dense urban areas where vertical location in a residential building is important to getting a good connection, said Wieczorek.

The fabric will also help from a financial perspective, because of the large amount of funding going around, said Charter Communications’ Christine Sanquist. The improved mapping can help identify where best to spend that funding for federal agencies, providers, and local governments, she said.

There is now more than $10 billion in new federal funding for broadband-related projects, with the recent $3.2 billion Emergency Broadband Benefit program as part of the Consolidated Appropriations Act in December 2020 and the new $7.6 Emergency Connectivity Fund part of the American Rescue Plan that President Joe Biden signed into law Thursday.

The new FCC task force for implementing the new mapping system was created in February 2021, and is being led by , led by Jean Kiddoo at the FCC. No specific dates have been set yet for getting the system operational.

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