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Verizon Wireless Launches New Anti-AT&T Ad, Suits Dropped

Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

Broadband Breakfast is a decade-old news organization based in Washington that is building a community of interest around broadband policy and internet technology, with a particular focus on better broadband infrastructure, the politics of privacy and the regulation of social media. Learn more about Broadband Breakfast.

Broadband Data

U.S. Broadband Deployment and Speeds are Beating Europe’s, Says Scholar Touting ‘Facilities-based Competition’

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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Broadband Updates

Discussion of Broadband Breakfast Club Virtual Event on High-Capacity Applications and Gigabit Connectivity

WASHINGTON, September 24, 2013 – The Broadband Breakfast Club released the first video of its Broadband Breakfast Club Virtual Event, on “How High-Capacity Applications Are Driving Gigabit Connectivity.”

The dialogue featured Dr. Glenn Ricart, Chief Technology Officer, US IGNITESheldon Grizzle of GigTank in Chattanooga, Tennessee; Todd MarriottExecutive Director of UTOPIA, the Utah Telecommunications Open Infrastructure Agency, and Drew ClarkChairman and Publisher, BroadbandBreakfast.com.

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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#broadbandlive

Breakfast Club Video: ‘Gigabit and Ultra-High-Speed Networks: Where They Stand Now and How They Are Building the Future’

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Verizon Wireless started running a new advertisement this week in the “There’s a Map for That” campaign that has caused competitor AT&T much angst. The ad features Santa Clause’ reindeer prepping for the big night with the one using AT&T’s third generation coverage map failing to light up while the reindeer equipped with the Verizon Wireless maps being ready to go.

Verizon’s map commercials have been at the crux of a lawsuit AT&T filed against the company reportedly claiming the ad campaign was false, misleading and damaging the company. Verizon subsequently filed a lawsuit against AT&T. “Verizon and AT&T have dismissed the litigation between them in Georgia and New York,” a spokesman for Verizon Wireless told Broadband Census News on Wednesday.

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