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Google: Marrying Advocacy with Initiative

Google’s entrance into the Broadband ISP arena may have lasting effects within the ISP community.

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The announcement by Google that it would delve into the Broadband ISP arena in select markets is quite interesting in the fact that it looks to be marrying a public advocacy with a public initiative, and where it counts the most, in broadband infrastructure. To me it seems more of a logical move, putting your money into a venture which supports your core competency, Internet openness, proliferation, adoption, and access.

In addition, Google seems to be promoting its core legislative agenda of having a free and open internet along with proposed high speeds that would be 100 times faster than most other ISPs. Does it matter that the initiative will not access every home in the United States, not particularly? The point remains that Google is transparently moving to promote broadband proliferation at speeds only accustomed to users outside the United States, such as Europe and Japan.

It is an experiment, albeit small and concerted with a maximum 500,000 customer goal; the initiative could have lasting ramifications within the ISP community. Per Google’s press release their agenda has three goals:

  • To test developer apps and what they can do a super high speeds
  • To test new ways of deploying fiber networks while sharing that information for deployments elsewhere
  • To promote open Internet access to give users access to multiple providers therefore aligning with their advocacy

The RFI associated with the company’s test specifically asks for municipal participation where inadequate funds or expertise hindered startup of those plans. While it is not time to jump on the competition bandwagon with this small test sample, it does make for interesting news which could spur more future competition within the marketplace. It also has the research criteria desired to bring in collaboration and innovation that all markets need in moving to the next level. It will also serve to enhance the existing ISP’s step up their game.

There is nothing more refreshing in business than having a company willing to put up capital in promoting an agenda to help both itself and the majority of current and future Internet users, in bringing next generation communications to the forefront of development and deployment.

I like the move Google’s made, but it, along with many other ventures will have to stand the test of viability, acceptance, bottom line financials, expertise, and research and development to be successful. But most of all, I’m impressed with marrying its advocacy with initiative.

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Len Grace is a technology industry veteran with over 18 years experience with Comcast Corporation. His insights into pertinent and relevant issues within the Broadband/Telecom/Cable/Wireless and Mobile sectors both inform and enlighten readers on current industry trends, analysis, business strategy, competitive landscape and legislative agendas. Len is the founder & editor of The Cable Pipeline, a technology blog who contributes to various technology websites including Light Reading, BroadbandBreakfast.com (Expert Opinion), SiliconAngle, Cisco Community: Service Provider Mobility, Amdocs: InTouch Community Portal, Bloomberg's bx Business Exchange, CircleID, and Sys-Con Media/Utilizer. Also see his reporting.

Expert Opinion

Carri Bennet: Biden’s Broadband Plan is Key to Spurring Rural Economic Development, Jobs and Manufacturing

The American Jobs Plan, President Joe Biden’s infrastructure plan, includes $100 billion to ensure broadband availability to every single American at affordable rates. This means building more broadband in rural areas.

Broadband Breakfast Staff

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The author of this Expert Opinion is Carri Bennet of the law firm of Womble Bond Dickinson
Image representing Google as depicted in Crunc...
Image via CrunchBase

The announcement by Google that it would delve into the Broadband ISP arena in select markets is quite interesting in the fact that it looks to be marrying a public advocacy with a public initiative, and where it counts the most, in broadband infrastructure. To me it seems more of a logical move, putting your money into a venture which supports your core competency, Internet openness, proliferation, adoption, and access.

In addition, Google seems to be promoting its core legislative agenda of having a free and open internet along with proposed high speeds that would be 100 times faster than most other ISPs. Does it matter that the initiative will not access every home in the United States, not particularly? The point remains that Google is transparently moving to promote broadband proliferation at speeds only accustomed to users outside the United States, such as Europe and Japan.

It is an experiment, albeit small and concerted with a maximum 500,000 customer goal; the initiative could have lasting ramifications within the ISP community. Per Google’s press release their agenda has three goals:

  • To test developer apps and what they can do a super high speeds
  • To test new ways of deploying fiber networks while sharing that information for deployments elsewhere
  • To promote open Internet access to give users access to multiple providers therefore aligning with their advocacy

The RFI associated with the company’s test specifically asks for municipal participation where inadequate funds or expertise hindered startup of those plans. While it is not time to jump on the competition bandwagon with this small test sample, it does make for interesting news which could spur more future competition within the marketplace. It also has the research criteria desired to bring in collaboration and innovation that all markets need in moving to the next level. It will also serve to enhance the existing ISP’s step up their game.

There is nothing more refreshing in business than having a company willing to put up capital in promoting an agenda to help both itself and the majority of current and future Internet users, in bringing next generation communications to the forefront of development and deployment.

I like the move Google’s made, but it, along with many other ventures will have to stand the test of viability, acceptance, bottom line financials, expertise, and research and development to be successful. But most of all, I’m impressed with marrying its advocacy with initiative.

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Expert Opinion

Shabbir Bagasrawala: A Clarion Call for Supply Chain Diversity in Our Telecom Networks

Limited competition is provided by the existing trio of vendors. This worsens the supply chain problem for operators.

Broadband Breakfast Staff

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The author of this Expert Opinion is Shabbir Bagasrawala, Head of Go-to-Market Team at Altiostar
Image representing Google as depicted in Crunc...
Image via CrunchBase

The announcement by Google that it would delve into the Broadband ISP arena in select markets is quite interesting in the fact that it looks to be marrying a public advocacy with a public initiative, and where it counts the most, in broadband infrastructure. To me it seems more of a logical move, putting your money into a venture which supports your core competency, Internet openness, proliferation, adoption, and access.

In addition, Google seems to be promoting its core legislative agenda of having a free and open internet along with proposed high speeds that would be 100 times faster than most other ISPs. Does it matter that the initiative will not access every home in the United States, not particularly? The point remains that Google is transparently moving to promote broadband proliferation at speeds only accustomed to users outside the United States, such as Europe and Japan.

It is an experiment, albeit small and concerted with a maximum 500,000 customer goal; the initiative could have lasting ramifications within the ISP community. Per Google’s press release their agenda has three goals:

  • To test developer apps and what they can do a super high speeds
  • To test new ways of deploying fiber networks while sharing that information for deployments elsewhere
  • To promote open Internet access to give users access to multiple providers therefore aligning with their advocacy

The RFI associated with the company’s test specifically asks for municipal participation where inadequate funds or expertise hindered startup of those plans. While it is not time to jump on the competition bandwagon with this small test sample, it does make for interesting news which could spur more future competition within the marketplace. It also has the research criteria desired to bring in collaboration and innovation that all markets need in moving to the next level. It will also serve to enhance the existing ISP’s step up their game.

There is nothing more refreshing in business than having a company willing to put up capital in promoting an agenda to help both itself and the majority of current and future Internet users, in bringing next generation communications to the forefront of development and deployment.

I like the move Google’s made, but it, along with many other ventures will have to stand the test of viability, acceptance, bottom line financials, expertise, and research and development to be successful. But most of all, I’m impressed with marrying its advocacy with initiative.

Reblog this post [with Zemanta]

Continue Reading

Expert Opinion

Gary Bolton: Satellite’s Polite Conceit of Unserved/Underserved

Broadband Breakfast Staff

Published

on

Gary Bolton, President and CEO of the Fiber Broadband Association and author of this Expert Opinion piece
Image representing Google as depicted in Crunc...
Image via CrunchBase

The announcement by Google that it would delve into the Broadband ISP arena in select markets is quite interesting in the fact that it looks to be marrying a public advocacy with a public initiative, and where it counts the most, in broadband infrastructure. To me it seems more of a logical move, putting your money into a venture which supports your core competency, Internet openness, proliferation, adoption, and access.

In addition, Google seems to be promoting its core legislative agenda of having a free and open internet along with proposed high speeds that would be 100 times faster than most other ISPs. Does it matter that the initiative will not access every home in the United States, not particularly? The point remains that Google is transparently moving to promote broadband proliferation at speeds only accustomed to users outside the United States, such as Europe and Japan.

It is an experiment, albeit small and concerted with a maximum 500,000 customer goal; the initiative could have lasting ramifications within the ISP community. Per Google’s press release their agenda has three goals:

  • To test developer apps and what they can do a super high speeds
  • To test new ways of deploying fiber networks while sharing that information for deployments elsewhere
  • To promote open Internet access to give users access to multiple providers therefore aligning with their advocacy

The RFI associated with the company’s test specifically asks for municipal participation where inadequate funds or expertise hindered startup of those plans. While it is not time to jump on the competition bandwagon with this small test sample, it does make for interesting news which could spur more future competition within the marketplace. It also has the research criteria desired to bring in collaboration and innovation that all markets need in moving to the next level. It will also serve to enhance the existing ISP’s step up their game.

There is nothing more refreshing in business than having a company willing to put up capital in promoting an agenda to help both itself and the majority of current and future Internet users, in bringing next generation communications to the forefront of development and deployment.

I like the move Google’s made, but it, along with many other ventures will have to stand the test of viability, acceptance, bottom line financials, expertise, and research and development to be successful. But most of all, I’m impressed with marrying its advocacy with initiative.

Reblog this post [with Zemanta]

Continue Reading

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