LONDON, March 31, 2010 – The runaway success of the digitally dazzling movies Avatar and Alice in Wonderland has boosted hopes among satellite and cable television operators that their emerging 3-D services will gain significant traction despite the high cost for the TV set and goggles.
Those films showed that 3-D technology can add depth and power to the visual experience, which is an important step toward adoption of 3-D TV, at least when the price comes down, according to Richard Broughton, senior analyst at the London-based TV specialist research firm Screen Digest.
“Pay-TV companies are keen to use this publicity to their advantage,” said Broughton. “Without such major budget films really highlighting the state of 3-D technology, it is unlikely that 3-D would have reached such a high point in consumer mindsets.”
From the TV perspective, the films timed nicely with the impending soccer World Cup, which will be used to showcase 3-D, particularly in Europe where there are a number of participating countries in the event.
“Sports were a critical factor for [high-definition] uptake,” Broughton said. Another major European sports championship two years ago prompted uptake of HD TV by many households. It’s no coincidence that many of the first HD channels to be launched by platforms are sports channels.
Pictures in three dimensions are likely to follow the same trend, according to Broughton. Sky TV has plans for HD channels and is rolling out a range of 3-D screens to a number of public venues in time for the World Cup. Sky is launching its first 3D channel in the United Kingdom in April timed for the World Cup, planning to follow with a more robust range of 3-D programming later this year.
However, there are still doubts whether 3-D TV really is ripe for widespread consumer acceptance — even if the prices do come down — because it still relies on goggles.
While people are happy to wear goggles to watch a movie occasionally, it is doubtful whether many will be willing to don them on a regular basis.
Goggles currently are needed to simulate the way the human brain creates 3-D image, by presenting each eye with slightly offset images. By contrast, traditional 2-D TV, including HD, is just a fast changing sequence of 2-D still images, relying just on perspective within each frame to convey depth.
The major TV makers have been working on “goggle-less” technology, but have so far failed to translate this into a screen that works without creating headaches or visual problems.
“There are a number of concerns regarding perceived image quality and comfort of viewing for auto stereoscopic (goggle-less) technologies which means that for the near future, 3D televisions requiring glasses are likely to take front stage,” said Broughton.
The problem lies in the way the human visual cortex has evolved to process offset binocular images, which is hard to cater for accurately in an artificial flat screen system. The result is that some people suffer from the same sort of problems caused by wearing someone else’s glasses, for example.
Such problems emerged during the testing of Philips’ 3-D TV, due for launch in summer 2010. Originally this was going to be goggle-less, but after causing visual discomfort among many testers trials will now be introduced with viewing glasses.
Which ever viewing technology is adopted, 3-D TV is going to soak up even more bandwidth than HD, causing further problems for broadband service providers.
It is no surprise that satellite and cable operators are coming out first with 3-D services, which generally consume twice as much bandwidth per channel as 1080p HD, which is the the highest resolution HD category. The 1080p already generates twice as much data as 1080i or 720p HD, the format used by many existing HD services.
In effect, each eye needs its own channel for 3-D. Given that the whole point of 3-D is to deliver the highest quality viewing experience possible, there is little point having anything less than the best HD for each eye. This may be transmitted at around 16 megabits per second with the latest H.264 compression. However, developers and manufacturers are concerned about sacrificing too much quality in the process.
Broadband operators would have to upgrade their digital subscriber line networks to VDSL2 to deliver 3-D. Even then they may run out of headroom when they deliver multiple channels, while their cable and satellite competitors are better placed with more broadcast spectrum.
Over time, further improvements in management of the electromagnetic spectrum over copper, combined with greater fiber penetration will enable broadband operators to deliver multichannel 3-D. Meanwhile, some players in the 3-D community may be hoping that mass acceptance will be delayed by the continuing problems getting goggle-less technology to work.
It may be crystal clear if this is the case when the World Cup is over.
Doug Lodder: How to Prevent the Economic Climate from Worsening the Digital Divide
There are government programs created to shrink the digital divide, but not many Americans know what’s out there.
From gas to groceries to rent, prices are rocketing faster than they have in decades. This leaves many American families without the means to pay for essentials, including cellphone and internet services. In fact, the Center on Poverty and Social Policy reports that poverty rates have been steadily climbing since March. We’re talking about millions of people at risk of being left behind in the gulf between those who have access to connectivity and those who don’t.
We must not allow this digital divide to grow in the wake of the current economic climate. There is so much more at stake here than simply access to the internet or owning a smartphone.
What’s at stake if the digital divide worsens
Our reliance on connectivity has been growing steadily for years, and the pandemic only accelerated our dependence. Having a cell phone or internet access are no longer luxuries, they are vital necessities.
When a low-income American doesn’t have access to connectivity, they are put at an even greater disadvantage. They are limited in their ability to seek and apply for a job, they don’t have the option of convenient and cost-effective telehealth, opportunities for education shrink, and accessing social programs becomes more difficult. I haven’t even mentioned the social benefits that connectivity gives us humans—it’s natural to want to call our friends and families, and for many, necessary to share news or updates. The loss or absence of connectivity can easily create a snowball effect, compounding challenges for low-income Americans.
The stakes are certainly high. Thankfully, there are government programs created to shrink the digital divide. The challenge is that not many Americans know what’s out there.
What can be done to improve it
In the 1980s, the Reagan administration created the federal Lifeline program to subsidize phones and bring them into every household. The program has since evolved to include mobile and broadband services.
More than 34 million low-income Americans are eligible for subsidized cell phones and internet access through the Lifeline program. Unfortunately, only 1 in 5 eligible people are taking advantage of the program because most qualified Americans don’t even know the program exists.
The situation is similar with the FCC’s Affordable Connectivity Program, another federal government program aimed at bringing connectivity to low-income Americans. Through ACP, qualifying households can get connected by answering a few simple questions and submitting eligibility documents.
Experts estimate that 48 million households—or nearly 40% of households in the country—qualify for the ACP. But, just like Lifeline, too few Americans are taking advantage of the program.
So, what can be done to increase the use of these programs and close the digital divide?
Our vision of true digital equity is where every American is connected through a diverse network of solutions. This means we can’t rely solely on fixed terrestrial. According to research from Pew, 27% of people earning less than $30,000 a year did not have home broadband and relied on smartphones for connectivity. Another benefit of mobile connectivity—more Americans have access to it. FCC data shows that 99.9% of Americans live in an LTE coverage area, whereas only 94% of the country has access to fixed terrestrial broadband where they live.
Additionally, we need more local communities to get behind these programs and proactively market them. We should see ads plastered across billboards and buses in the most impacted areas. Companies like ours, which provide services subsidized through Lifeline and ACP, market and promote the programs, but we’re limited in our reach. It’s imperative that local communities and their governments invest more resources to promote Lifeline, ACP and other connectivity programs.
While there’s no panacea for the problem at hand, it is imperative that we all do our part, especially as the economic climate threatens to grow the digital divide. The fate of millions of Americans is at stake.
Doug Lodder in President of TruConnect, a mobile provider that offers eligible consumers unlimited talk, text, and data, a free Android smartphone, free shipping, and access to over 10 million Wi-Fi hotspots; free international calling to Mexico, Canada, South Korea, China and Vietnam; plus an option to purchase tablets at $10.01. This piece is exclusive to Broadband Breakfast.
Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to email@example.com. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.
Senate Bill Subsidizing U.S. Semiconductor Production Clears House, Going to White House
Bill aims to strengthen American self-reliance in semiconductor chip production and international competition.
WASHINGTON, July 29, 2022 – A $54 billion bill to subsidize U.S-made semiconductor chips passed the House Thursday on a 243-187, and moves to President Biden for his expected signature.
Dubbed the CHIPS Act for Creating Helpful Incentives to Produce Semiconductors Act for America Fund, the measure is expected to incentivize domestic semiconductor manufacturing and also provide grants for the design and deploying of wireless 5G networks. It also includes a $24 billion fund to create a 25 percent tax credit for new semiconductor manufacturing facilities.
Advocates of the measure say that it will also improve U.S. supply chain, grow U.S. domestic workforce, and enable the U.S. to compete internationally to combat national security emergencies.
The measure passed the Senate Wednesday on a 64-33 vote.
Congressional supporters tout benefits
House Energy and Commerce Committee Chairman Frank Pallone, D-N.J., voiced his support on the House floor, calling it “a win for our global competitiveness.”
The CHIPS Act of 2022 provides a five-year investment in public research and development, and establishes new technology hubs across the country.
Of the funds, $14 billion goes to upgrade national labs, and $9 billion goes to the National Institute of Standards and Technology research, of which $2 billion goes to support manufacturing partnerships, and with $200 million going to train the domestic workforce.
In a virtual press conference on Tuesday, Colorado Democratic Sen. Michael Bennett said that America’s semiconductor industry has lost ground to foreign competitors. “Today, only 12% of chips are manufactured in the United States, down from 37% in the 1990s.”
He said relying on cheaper products produced in China and overseas for so long, it has caught up with the United States.
Bennet suggested to move manufacturing labs to Colorado, where it can support it due to the plenty of jobs in aerospace and facility and infrastructure space.
“We don’t want the Chinese setting the standard for telecommunications. America needs to lead that. This bill puts us in the position to be a world leader,” said Bennet. “We are at a huge national security disadvantage if we don’t do this.”
Sen. John Hickenlooper, D-Colorado, joined his Rocky Mountain state colleague in support: “There is a real sense of urgency here to compete not only to re-establish the U.S. to make their own chips, but to compete internationally.”
He said that semiconductor chips are vital to almost every business and product, including phones, watches, refrigerators, cars, and laptops. “I’m not sure if I can think of a business that isn’t dependent on chips at this point.”\
“This is a space race,” he said. “We cannot afford to fall behind.”
Industry supporters say measure is necessary
The U.S. has lost ground to foreign competitors in scientific R&D and in supply chain industry during a recent semiconductor crisis, said France Córdova, president of the Science Philanthropy Alliance, at a U.S. Chamber of Commerce Foundation event on July 19. The U.S. only ranks sixth best among other prominent countries in the world for research and development, she said.
“The CHIPS Act of 2022 and FABS Act are critical investments to even the global playing field for U.S. companies, and strategically important for our economic and national national security,” said Ganesh Moorthy, president and CEO of Microchip Technology Inc.
Bide expected to sign measure
With the Biden’s Administration’s focus to tackle the semiconductor shortage and supply chain crisis through the Executive Order made in February, the Biden administration has been bullish on the passage of the CHIPS Act, in a Wednesday statement:
“It will accelerate the manufacturing of semiconductors in America, lowering prices on everything from cars to dishwashers. It also will create jobs – good-paying jobs right here in the United States. It will mean more resilient American supply chains, so we are never so reliant on foreign countries for the critical technologies that we need for American consumers and national security,” said Biden.
Providers Call for More FCC Telehealth Funding as Demand Grows
‘I think obtaining funding from the Universal Service Fund would go a long way.’
WASHINGTON, July 26, 2022 – Health care providers in parts of America say they are struggling to deliver telehealth due to a lack of broadband connectivity in underserved communities, and recommended there be more funding from the Federal Communications Commission.
While the FCC has a $200-million COVID-19 Telehealth program, which emerged from the Coronavirus Aid, Relief and Economic Security (CARES) Act, some providers say more money is needed as demand for telehealth services increases.
“The need for broadband connectivity in underserved communities exceeds current availability,” said Jennifer Stoll from the Oregon Community Health Information Network.
The OCHIN was one of the largest recipients of the FCC’s Rural Health Care Pilot program in 2009. Stoll advocated for the need for more funding with the non-profit SHLB Coalition during the event last week. Panelists didn’t specify how much more funding is needed.
Stoll noted that moving forward, states need sustainable funding in this sector. “I am hoping Congress will be mindful of telehealth,” said Stoll.
“The need for telehealth and other virtual modalities will continue to grow in rural and underserved communities,” she added.
Brian Scarpelli, senior global policy counsel at ACT, the App Association, echoed the call for FCC funding from the Universal Service Fund, which subsidizes basic telecommunications services to rural areas and low-income Americans. “I think obtaining funding from the Universal Service Fund would go a long way.”
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