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Time Warner Cable Launches New Publicity Campaign Defending iPad App

Time Warner Cable on Monday defended the legality of its new iPad app and launched a publicity campaign promoting it.

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Time Warner Cable on Monday defended the legality of its new iPad app and launched a publicity campaign promoting it.

The app enables the company’s existing customers to watch cable programming on the device within the confines of their home. Users download the app from the iTunes App Store, sign in with their account information, and start channel-surfing a 32-channel line-up.

Time Warner says that the app has been downloaded 300,000 since it was introduced March 15.

A number of content companies have complained about the launch of the new service, saying that their existing contracts with Time Warner Cable do not specify any streaming rights for iPads.

But Melinda Witmer, a Time Warner executive, is quoted in a New York Times story on Monday saying that her company had already bought the rights.

“We’re standing up for you. You’ve already paid for these TV programs to be delivered to your home, and we believe you should be able to watch these programs anywhere in your house, on any screen you want,” a statement on Time Warner’s iPad app page says.

Broadband Breakfast is a decade-old news organization based in Washington that is building a community of interest around broadband policy and internet technology, with a particular focus on better broadband infrastructure, the politics of privacy and the regulation of social media. Learn more about Broadband Breakfast.

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Copyright

Public Knowledge Celebrates 20 Years of Helping Congress Get a Clue on Digital Rights

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Screenshot of Gigi Sohn from Public Knowledge's 20th anniversary event

Time Warner Cable on Monday defended the legality of its new iPad app and launched a publicity campaign promoting it.

The app enables the company’s existing customers to watch cable programming on the device within the confines of their home. Users download the app from the iTunes App Store, sign in with their account information, and start channel-surfing a 32-channel line-up.

Time Warner says that the app has been downloaded 300,000 since it was introduced March 15.

A number of content companies have complained about the launch of the new service, saying that their existing contracts with Time Warner Cable do not specify any streaming rights for iPads.

But Melinda Witmer, a Time Warner executive, is quoted in a New York Times story on Monday saying that her company had already bought the rights.

“We’re standing up for you. You’ve already paid for these TV programs to be delivered to your home, and we believe you should be able to watch these programs anywhere in your house, on any screen you want,” a statement on Time Warner’s iPad app page says.

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Copyright

In Google v. Oracle, Supreme Court Hears Landmark Fair Use Case on Software Copyright

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Photo of Tom Goldstein from the Peabody Award used with permission

Time Warner Cable on Monday defended the legality of its new iPad app and launched a publicity campaign promoting it.

The app enables the company’s existing customers to watch cable programming on the device within the confines of their home. Users download the app from the iTunes App Store, sign in with their account information, and start channel-surfing a 32-channel line-up.

Time Warner says that the app has been downloaded 300,000 since it was introduced March 15.

A number of content companies have complained about the launch of the new service, saying that their existing contracts with Time Warner Cable do not specify any streaming rights for iPads.

But Melinda Witmer, a Time Warner executive, is quoted in a New York Times story on Monday saying that her company had already bought the rights.

“We’re standing up for you. You’ve already paid for these TV programs to be delivered to your home, and we believe you should be able to watch these programs anywhere in your house, on any screen you want,” a statement on Time Warner’s iPad app page says.

Continue Reading

Copyright

Fair Use is Essential But its Enforcement is Broken, Says Senate Intellectual Property Subcommittee

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on

Screenshot of Grammy-winning recording artist Yolanda Adams from the hearing

Time Warner Cable on Monday defended the legality of its new iPad app and launched a publicity campaign promoting it.

The app enables the company’s existing customers to watch cable programming on the device within the confines of their home. Users download the app from the iTunes App Store, sign in with their account information, and start channel-surfing a 32-channel line-up.

Time Warner says that the app has been downloaded 300,000 since it was introduced March 15.

A number of content companies have complained about the launch of the new service, saying that their existing contracts with Time Warner Cable do not specify any streaming rights for iPads.

But Melinda Witmer, a Time Warner executive, is quoted in a New York Times story on Monday saying that her company had already bought the rights.

“We’re standing up for you. You’ve already paid for these TV programs to be delivered to your home, and we believe you should be able to watch these programs anywhere in your house, on any screen you want,” a statement on Time Warner’s iPad app page says.

Continue Reading

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