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Broadband Breakfast Panel Zooms In On Broadband Adoption

WASHINGTON April 20, 2011- National Telecommunications and Information Administration Deputy Administrator, Anna Gomez offered the keynote address Tuesday at this month’s Broadband Breakfast panel, opening an event where panelists explored how to best to expand broadband adoption and maximize access.

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WASHINGTON April 20, 2011 – National Telecommunications and Information Administration Deputy Administrator, Anna Gomez offered the keynote address Tuesday at this month’s Broadband Breakfast panel, opening an event where panelists explored how to best to expand broadband adoption and maximize access.

“Expanding broadband is key to the Obama Administrations mission to expand innovation,” Deputy Administrator Gomez said, kicking off the event.

Gomez presented an overview of the recently released Digital Nation report, the largest and most in-depth study of broadband use and access ever conducted by the Commerce Department. The Census Department gathered and analyzed the data in conjunction with the NTIA.

The report found that while adoption rose 5 percent between 2009 to 2010; many households in America still do not subscribe to broadband speeds fast enough to do common internet activities, such as watch streaming video.

“This lack of access and speed mean that one third of Americans are cut off from the growing digital economy,” Gomez said. “Not having access to broadband cuts citizens off from vital resources.”

While there are many reasons why consumers do not adopt broadband, Gomez said that the Digital Nation report found that most non-adopters claim lack of interest as their main reason.

“We found that 28 percent of non-adopters claim lack of interest. This makes our targeted adoption programs through the Broadband Technology Opportunities Program even more important than we anticipated,” Gomez went on. “Many of our sustainable broadband projects are providing us key information on how these targeted populations are starting to use broadband. We intended to take the information we learn and expand it to programs across the nation.”

“One of the largest group of non-adopters are older Americans those over the age of 50, they just do not see the value of being online,” said Debra Berlyn, Executive Director of the Project to Get Older Adults onLine during the question-and-answer portion of the event. “Those seniors that are online do many of the same things that the rest of us do. They have particularly embraced social networking, video chatting and playing games.”

One Economy Corporation’s Vice President of Government Relations and National Engagement, BMaynard Scarborough, provided an overview of how his organization is teaching teens to train others in their community to use computers and the value of broadband access.

Scarborough also highlighted the need for organizations to work with each other to achieve their goals.

“No single group can solve all the problems we face, instead we need to work with each other bring our unique expertise to tackle this problem,” Scarborough said. “After this I plan to get in touch with Debra [Berlyn] to see how we can connect our teen teachers with her seniors”

Wendy Mann, Director of Communications at the National Telecommunications Cooperative Association, told the assembled group how adoption of broadband is vital for economic expansion in rural America. According to Mann, many cattle ranchers see the need to adopt broadband since it will directly help them conduct business but they lack access.

“Access is still an issue in many parts of rural America,” Mann said. “Additionally the cost of access is much higher which adds an additional barrier to adoption.”

New America Foundation’s Open Technology Initiative Director Sascha Meinrath echoed Mann’s statements about cost and access.

“Through our Measurement Lab project we’ve found that rural areas are systematically not being given access to high speeds,” Meinrath said. “Also the prices paid by those in the middle of the country are much higher than those paid by people living on the coasts.”

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Broadband Breakfast on August 31, 2022 – How to Maximize Minority Participation in the Affordable Connectivity Program

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Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. Watch the event on Broadband Breakfast, or REGISTER HERE to join the conversation.

Wednesday, August 31, 2022, 12 Noon ET – How to Maximize Minority Participation in the Affordable Connectivity Program

Panelists:

  • Craig Settles, Broadband and Telehealth Expert
  • Other guests have been invited
  • Drew Clark (moderator), Editor and Publisher, Broadband Breakfast

Craig Settles conducts needs analyses with community stakeholders who want broadband networks to improve economic development, healthcare, education and local government.

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney. Drew brings experts and practitioners together to advance the benefits provided by broadband. Under the American Recovery and Reinvestment Act of 2009, he served as head of a State Broadband Initiative, the Partnership for a Connected Illinois. He is also the President of the Rural Telecommunications Congress.

WATCH HERE, or on YouTubeTwitter and Facebook.

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Broadband Breakfast on August 24, 2022 – Summer of Broadband: Illinois

On August 24, Broadband Breakfast Editor and Publisher Drew Clark will return to the Land of Lincoln.

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Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. Watch the event on Broadband Breakfast, or REGISTER HERE to join the conversation.

Wednesday, August 24, 2022, 12 Noon ET – Summer of Broadband: Illinois

State broadband offices will play a critical role in the rollout of the Infrastructure, Investment and Jobs Act’s Broadband Equity, Access and Deployment program. In the months of July and August, Broadband Breakfast will take the pulse of broadband efforts at the state level in visits to about half-dozen states across the country. On August 24, Broadband Breakfast Editor and Publisher Drew Clark will return to the Land of Lincoln to talk with those now responsible for running the Illinois Office of Broadband in preparation for IIJA’s BEAD program.

Panelists:

  • Matt Schmit, Director, Illinois Office of Broadband
  • Other guests have been invited
  • Drew Clark (moderator), Editor and Publisher, Broadband Breakfast

Matt Schmit currently serves as Director of the Illinois Office of Broadband, where integration of 21st century infrastructure and service delivery is a primary focus of his work and research. He previously held office as a senator in his home state of Minnesota, and has served on many legislative boards on broadband deployment, transportation policy & investment, and community & economic development. In addition, Mr. Schmit has served on the Cook County Council on Digital Equity (CODE), the Agricultural Utilization Research Institute (AURI) board, the Blandin Broadband Strategies board, the St John’s University Board of Regents, and the Legislative Water Commission; represented Minnesota on the National Conference of State Legislators Nuclear Energy Work Group and Commerce Committee; and was an active member of the National Caucus of Environmental Legislators and State Ag and Rural Leaders.

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney. Drew brings experts and practitioners together to advance the benefits provided by broadband. Under the American Recovery and Reinvestment Act of 2009, he served as head of a State Broadband Initiative, the Partnership for a Connected Illinois. He is also the President of the Rural Telecommunications Congress.

WATCH HERE, or on YouTubeTwitter and Facebook.

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Broadband Breakfast on August 17, 2022 – Summer of Broadband: Tennessee

In Tennessee, we’ll see what the Volunteer state is doing to bring a plan together on broadband policy.

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Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. Watch the event on Broadband Breakfast, or REGISTER HERE to join the conversation.

Wednesday, August 17, 2022, 12 Noon ET – Summer of Broadband: Tennessee

State broadband offices will play a critical role in the rollout of the Infrastructure, Investment and Jobs Act’s Broadband Equity, Access and Deployment program. In the months of July and August, Broadband Breakfast will take the pulse of broadband efforts at the state level in visits to about half-dozen states across the country. On August 17, we will speak with those in the office of the State of Tennessee to learn what those in the Volunteer state are doing in bringing a plan together on broadband policy.

Panelists:

  • Taylre Beaty, Broadband Program Director, Tennessee Department of Community and Economic Affairs
  • Drew Clark (moderator), Editor and Publisher, Broadband Breakfast

Panelist resources:

Taylre Beaty started as the State Broadband Director at Tennessee Economic and Community Development in September 2021. Prior to joining TNECD, she worked for USDA Rural Development, most recently as a Policy Advisor for Rural Utilities Service in Washington, D.C. During her time at USDA, she worked on then Secretary Sonny Perdue’s broadband priorities including the American Broadband Initiative, FCC Precision Ag Task Force, and critical broadband infrastructure projects during the COVID-19 pandemic. She earned a master’s in Agricultural Economics from Texas A&M University and a bachelor’s in Agricultural and Resource Economics from the University of Tennessee-Knoxville. She is originally from East Tennessee.

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney. Drew brings experts and practitioners together to advance the benefits provided by broadband. Under the American Recovery and Reinvestment Act of 2009, he served as head of a State Broadband Initiative, the Partnership for a Connected Illinois. He is also the President of the Rural Telecommunications Congress.

WATCH HERE, or on YouTubeTwitter and Facebook.

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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