Connect with us

Broadband's Impact

A Major League Baseball Player and the Evolution of the Internet, Media, and the Twitter-verse

Published

on

February 18, 2013 – When pitcher C.J. Nitkowski first started blogging in 1997, even he could never have predicted how fast the medium would grow. By his own accord, Nitkowski “fell into being the first active player on the web.” In 1997, the Houston Astros website, astros.com, asked Nitkowski to write a semi-annual newsletter chronicling his experiences as a minor leaguer pitching for their club in New Orleans. For Nitkowski, the initial response was greater than he anticipated. “[It] became more popular than I had ever thought, and what I realized was that baseball fans really enjoyed the personal interaction with an active player.”

Following the success of the newsletter, Nitkowski took things into his own hands and established Cjbaseball.com. “My thought was instead of having to wait for my newsletter, how about a place on the internet that they can access at their leisure.” Over the next decade, Cjbaseball.com would chronicle Nitkowski’s experiences pitching in the Major Leagues from 1995-2005, and in foreign countries such as Japan and Korea. “It was always about showing baseball fans the game from my view, the inside. It never was about me or self-promotion.”

It was while pitching in Korea in 2009 that Nitkowski first discovered Twitter. “In Asia, foreign players have a lot of alone time. I discovered Twitter then.” Though incapable of measuring how much of an impact the medium would have, Nitkowkski says that he “never imagined this but I saw the potential for growth.”

In the following years, Nitkowski has established himself as one of the more candid athletes on Twitter, analyzing the game as he sees it, and reporting on the ins and outs of a player with candor and honesty. Though many athletes, both retired and active use Twitter as a medium, Nitkowski believes that it isn’t necessarily for all. “Certainly it’s not for everyone. There are bad people out there who say bad things, mostly just to get a rise out of a player. I could see where a small sector of fans could ruin Twitter for a player.” Twitter, due to its specific level of interaction, seemingly allows the unidentified heckler in the crowd, to take a crack at the athlete he dislikes.

This however has not entirely been Nitkowski’s experience, noting that the majority of his interactions involve “respectful fans.” This seemingly comes with the territory of being a public figure on Twitter, Nitkowski notes that he “can only imagine what some of the biggest name in the game see in their mentions.”

As more and more athletes flock to Twitter, Nitkowski understands the importance of keeping a level head and not going too off the cuff. In 2011, the Florida Marlins spoke out against outfielder Logan Morrison’s candid and often vulgar interactions with his followers. Though Nitkowski has never endured the same backlash as Morrison, he understands that learning the right voice on and the internet and in social media is process. “I made my own mistakes early in my career by spurting off on my web page when I was angry.”

It is easy for a player to let their emotions get the best of them. But Nitkowski thinks that the solution is simple. “You have to be smart and use good judgment. Teams are smart to monitor their players, and they’d be wise to train their players how to use social media properly.”

Going forward, Nitkowski values the relationship that is capable of being formed with fans via Twitter. “You can get the personal interaction with your favorite athlete or celebrity that would otherwise be unattainable.” As he continues to work his way back into the big leagues, Nitkowski is aware that a presence on Twitter may be essential for his next career. “I’d like to have a career in media when my playing days are over. I think a presence on Twitter is a must for aspiring and current media members.”

You can follow C.J. online at @cjnitkowski, or check out his writings on http://cjbaseball.com.

Continue Reading
Click to comment

Leave a Reply

Expert Opinion

Craig Settles: And a Little Child Shall Lead Them — Digitally

How many communities are leveraging their teen populations in the pursuit of broadband and digital equity?

Published

on

The author of this Expert Opinion is Craig Settles, who leads telehealth-broadband integration initiatives.

In 2011 at the MoBroadbandNow Summit in Missouri, I listened to the CIO of the City of Springfield explain why his city included teenagers in important broadband needs assessment and planning meetings. “In your home, who do you call when you’re trying to figure out how to use the VCR?”

His point? Springfield learned a valuable lesson: Teens push the edges of technology, and understand how to use technology better than many adults do. Therefore, it is imperative to include teenagers in the planning of what is and will be their main future technologies. The brain power and the creativity alone will lead to the success of tapping this demographic.

Fast forward to 2023. How many communities are leveraging their teen populations in the pursuit of broadband and digital equity? “Kids want to get a look into the future,” said Kevin Morris in a video. “That’s the thing that drives many of them in school.” Morris talks to many students as the director of college, careers and community services for the Duarte Unified School District.

What about their future in broadband, I wondered, when a friend talked to me about her efforts to recruit internship positions for the K12 Foothill Consortium? Many of the high school students in the Consortium are anxious to intern remotely or in-person near their homes in Southern California. It hit me — take the Springfield model of teen engagement to the rest of America!

Imagine the possibilities for local broadband or digital equity teams, local government and nonprofits if they can channel bright, tech-savvy, energetic, inquisitive teens on a mission to help bring the digital equity solutions to communities. Remote or in person interns can help with focus groups, town halls logistics, preparing and writing newsletters, usability testing and Affordable Connectivity Program enrollments.

The K12 Foothill Consortium is recruiting internship hosts for the June through August period and for at least 60 hours total. Those groups and organizations engaged with broadband and digital inclusion projects get the benefit of interns’ prior training in coding, health care, web design, engineering and other related disciplines. Since interns prefer paid internships, the Consortium also raises money for organizations that may be too cash-strapped to offer a stipend but can offer meaningful internships.

Photo of Career Technical Education students courtesy of the K12 Foothill Consortium

Internship hosts view the relationships as a win-win for everyone involved. Ivan Ayro, director of adult and career technical education at Charter Oak Unified School District, agrees. “Students are able to connect the educational experience they’re getting from Career Technical Education classes with real-life experience from workplace learning. Through the internships, many of our students are able to realize in high school if this is something that they want to do for the rest of their lives.”

A recent US News & World Report article states that, although internships are traditionally for college students, high school students increasingly are participating in them. Benjamin Caldarelli, co-founder of Princeton College Consulting, a New Jersey-based educational consulting company, said, “High school students want to work somewhere that interests them and potentially make what they feel is a more meaningful contribution. They see internships as an enrichment activity and opportunity to make an impact rather than simply trading time for a little money.”

More than 205,000 new jobs will need to be created to complete the Broadband Equity, Access and Deployment expansion plans, many of them skilled workers. “There is a lot of focus placed on building broadband networks, but we cannot build them without a proper workforce,” Fiber Broadband Association CEO Gary Bolton said in a press release. “Failure to ensure the availability of high-skilled labor will result in workforce bottlenecks, which will ultimately lead to higher costs and project delays.”

The National Telecommunications and Information Association is requiring every state to have a five-year workforce development strategy. FBA published a guidebook to help states develop that strategy. Broadband and digital inclusion teams need to pencil in “internships” as part of their plans.

High school broadband and digital inclusion interns may not be considered skilled workers, obviously, but the interns should be considered the beginning levels of workforce development campaigns in every community. Start people thinking about broadband and all things digital in high school and use internships to shape their college or post-high school plans. Don’t forget that Gen Z can be an important part of broadband discussions, even if they’re not interns.

Amy Foell, principal of Amy Foell Consulting LLC, heads the K12 Foothill Consortium for Azusa, Charter Oak, Duarte and Monrovia Unified School Districts’ CTE. Their mission is to educate and train students to provide a community-sourced talent pool to sustain a healthy, balanced, local economy. Foell also supports workforce development programs across the San Gabriel Valley, including Pasadena Unified School District.

“I like to have an initial phone call and 15 to 20 Zoom sessions to ensure prospective internship sites understand the program,” said Foell. “Before we meet, it’s advisable to create a brief description of the internship project — be sure to share the organization’s purpose and mission. We’ll help hosts identify and interview candidates in May to early June, and students can start mid-June.”

Craig Settles conducts needs analyses, planning, and grant assessments with community stakeholders who want broadband networks and telehealth to improve economic development, healthcare, education and local government. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

Continue Reading

Digital Inclusion

Debra Berlyn: Creating a Path to Close the Digital Divide for Older Adults

Programs like the ACP and technologies like fixed wireless can play a key role in connecting older adults.

Published

on

The author of this Expert Opinion is Debra Berlyn, Executive Director of Project GOAL.

Today, three-year old Max wants to get on the family computer and see his Grammy on the other side of the country, but she could be one of the approximately 34 percent of those age 65 and older who still aren’t connected to the internet at home.

When it comes to getting connected to the internet, older adults continue to remain an isolated and unserved demographic across the country. There’s more work that remains to be done to get older adults connected to the internet. It’s time to get creative and expand the effort for broadband everywhere to everyone.

There’s an unprecedented wave of federal funding for broadband expansion on the horizon. The Broadband Equity Access and Deployment effort is underway and will soon roll-out the $42.5 billion allocated by Congress to expand high-speed internet access across all fifty states and U.S. territories.

Pair this with several industry discount programs to choose from and there may finally be a real opportunity to drive broadband access and adoption and start to close the digital divide for older adults.

Affordable broadband

For older adults with the greatest need, there’s one federally funded program that has had a significant impact on connecting the community to broadband: the Affordable Connectivity Program.

Congress appropriated $14.2 billion in the Infrastructure Investment and Jobs Act of 2021 for the ACP program to provide eligible lower-income households with up to a $30 monthly subsidy. About twenty internet service providers (including large ISPs AT&T, Verizon, Comcast, Charter and some smaller providers) offer a high-speed, high-quality internet service plan for no more than $30 dollars per month for those that qualify.

So, for these households leveraging ACP, which include millions of older adults, they apply their monthly $30 benefit to a plan and access the internet, essentially for free.

To date over 17 million households have signed up for ACP. Over 45 percent of ACP subscribers are age 50 years and older, and over 20 percent of the ACP recipient households are age 65 and older.

This program is truly one of the most important programs for assisting those in need and has finally provided the aging community the opportunity to receive the benefits of broadband.

While new qualified households continue to subscribe to ACP, time is running out for available funding of this important program. With the current number of household subscribers and continued growth, it’s estimated that the ACP will run out as early as the first half of 2024. Congress must consider options now for continuing funding for the Affordable Connectivity Program.

The ACP is an essential program for customers who require a subsidy to acquire or retain broadband service. For many others who may live in areas currently unserved or underserved, or who still haven’t adopted broadband service in a community, there are now new technologies for internet growth.

New approaches

One technology has upped the competitive marketplace in the home for consumers: fixed wireless internet service.  Internet service providers such as AT&T and Verizon, and wireless carriers such as T-Mobile, offer customers an alternative for accessing internet service.

It’s a type of 5G or 4G LTE technology to enable fixed broadband access using radio frequencies (instead of the cables used to wire traditional wired fixed-line broadband) from the home.  Fixed wireless internet service has opened a competitive field for internet service in many communities.

Satellite internet is another interesting approach for the provision of service. Starlink has offered high speed, low latency internet, primarily in limited rural areas, but upfront costs can be on the expensive side. Now, Amazon is entering this market with Project Kuiper to provide fast, affordable broadband service around the world.

It is planning to do this by deploying thousands of satellites in low Earth orbit linked to a global network of antennas, fiber and internet connection points on the ground. Amazon expects to begin delivering broadband connections in late 2024.

The deployment plan has an interesting strategy, with a key Amazon delivery objective of bringing affordable, high-speed connectivity to all consumers. Project Kuiper will offer low-cost and easy-to-install antennas (also known as “terminals) to make the service affordable. The plan can help connect older adults in unserved, and underserved areas of the country, particularly rural communities, and other remote areas without reliable connectivity.

Now, with the ACP offering an opportunity for affordable broadband, the BEAD roll-out, fixed wireless providing competitive broadband services and satellite internet service competition with Project Kuiper on the horizon, we are on the right track to close the digital divide for older adults.

Debra Berlyn is the Executive Director of the Project to Get Older Adults onLine (Project GOAL), which works to promote the adoption of broadband for older adults, and to advance technology applications for the community. She is also president of Consumer Policy Solutions, is on the board of the National Consumers League, and is a board member and senior fellow with the Future of Privacy Forum. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

Continue Reading

Digital Inclusion

Learn How to Speak About Broadband, Say State Directors and Advocates at Connect (X)

Speaking simply will improve community engagement in digital inclusion efforts.

Published

on

Photo of Keith Moore of the Minority Business Development Agency, Edyn Rolls of the Oklahoma Broadband Office, Valarry Bullard of the New Jersey Broadband Office, Scott Woods of Broadband Ready

NEW ORLEANS, May 12, 2023 – How we speak about broadband when talking to consumers while deploying digital equity programs is very important, said state broadband directors at a Connect (X) panel on Wednesday.  

Community residents face significant barriers to adoption that may turn them off to programs meant to benefit them, including the Affordable Connectivity Program which subsidizes high-speed internet subscriptions for low-income households. 

These communities have been historically overlooked by governments and do not trust officials to have their best interests at heart, said Courtney Richard of nonprofit affordable housing development corporation, National CORE. 

As state officials, we need to do all we can to connect with the residents and make the experience as comfortable for them as possible, said the Director of the New Jersey Broadband Office Valarry Bullard. For example, instead of saying “broadband,” officials should say “internet.” 

Locally owned businesses and households need to understand how the internet impacts them individually, and our job is to draw that connection for them, Bullard said. “For us, an opportunity is going to be education.”  

Knowing how to speak about broadband with communities that we work in is an essential piece of the puzzle that can serve to complicate the process if not handled well, said Scott Woods, vice president of community engagement and strategic partnership at Ready.net. 

“You can turn off a community by your simple approach,” said Woods. States must go by the overarching notion that the federal government has put broadband deployment in the hands of states because they understand the needs of the communities, he added.  

Continue Reading

Signup for Broadband Breakfast News



Broadband Breakfast Research Partner

Trending