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Matthew Cerrone of MetsBlog Has Grown up with Twitter – and Now Baseball is Doing So, Too



WASHINGTON, March 14, 2013 – As print newspapers continue their long descent into inoperable demise, the rise of the blogger – specifically sports bloggers – has tossed the classic definition of journalist into grayer areas.

Matthew Cerrone, a former P.R strategist, started in 2003. In the 10 years since the site’s inception, what was once a hobby has now become a full-time job. In that span of time, Cerrone has built a brand. By building individual relationships with fans and a greater relationship with the New York Mets, Cerrone has been on the ground floor of social media for the last decade, and has seen its ups and downs, including how athletes engage it.

Cerrone was at first apprehensive about the usage of Twitter. Like many he relied on the contact submission form on his website to interact with fans. It was through this form that he first asked fans if he should embrace Twitter.

“I distinctly remember some advising me to not bother, because it would be just a fad.” But this once-perceived fad has now fused with both Cerrone’s life and his brand.

“I can’t live without it. I picked it up quickly, and did what I advise most newcomers to do: Just follow people, don’t tweet, just follow and get a feel for what it’s about. It doesn’t take long before you’ll all in, though. I still view the medium as two different dynamics: It’s a great way to consume information, but then a great tool to communicate one on one.”

Cerrone likens the transition to Twitter to the repercussions the text-message had on telephonic phone calls. “It was built to be and still very much just an enhanced text message service. And, in the same way texting has crushed the traditional telephone service, Twitter has crushed many of the traditional ways we get information and communicate online.”

Though Twitter has been an essential medium to help build his own brand, Cerrone like many other Twitter users appreciates the one-on-one relationship that is newly fused between fans and players. This relationship now goes beyond the ballpark and introduces new elements to fandom that were previously unknown.

“I’m a Mets fan, but I have become a fan of Orioles of Adam Jones, strictly because he and I seem to like the same food, which I’m now aware of from following his Instagram.” This connection, Cerrone says, could never have happened even as recently as 10 years ago.

Though many athletes use Twitter as a medium to communicate their day-to-day activities, Cerrone is mindful at how an athlete can use Twitter to further his career. “I love when I see less popular personalties and athletes building a following, building a specific brand, because they’re creating a community that is exclusively their own.”

This specific brand is something that Cerrone believes could be used to a players advantage. “I look at Nick Swisher, an outfielder for the Cleveland Indians and think, with his personality and that following he has amassed on Twitter, how does an ESPN or FOX Sports not hire him for on-air work immediately after he retires.”

The reach that athletes have on Twitter has also allowed some to use their access to fans for charitable and professional service. Washington Nationals infielder Ian Desmond has used this platform to raise awareness for several different causes including Quilts of Honor. By connecting with fans via Twitter, he has given away tickets, and game used items for those who donate or interact with charities he supports.

Beyond charitable causes, athletes have also used Twitter to market themselves. Cerrone summarizes this by noting that “these guys have a direct pipeline now to sell books, products, tickets, autographs.” This dynamic is not exclusive to the athlete as Cerrone notes that “their agents can leverage those audiences in negotiations.”

As Twitter continues to grow into the lexicon of society, its importance in the life of the athlete continues to grow. 2012 National League Rookie of the Year, Bryce Harper was 14 at the inception of Twitter. For his entire adult life, Twitter has been a major medium. As young athletes like Harper rise in prominence, their usage of Twitter is not exclusive to their professions, but a by-product of their age. These athletes “don’t need to ’embrace it,’ because it’s already part of the D.N.A. as teenagers,” Said Cerrone.

Going forward, Cerrone believes success for an athlete on Twitter requires both a thick skin and a degree of honesty and candor that fans have now come to expect. “Rule number one is always be authentic. However, you have to have a filter. That’s how life works.”

As the medium continues to grow, Cerrone hopes that teams and corporations do not over exceed their limits by censoring an athlete and becoming problematic to the athlete, fan relationship.

“The fact that a fan can meet a player and those two can recognize one another from Twitter, that they’d already have a small relationship before meeting face to face, is pretty powerful. I worry teams and leagues will get involved and start muddying up this relationship with branding and ticket sales. But, for now, it’s pretty awesome.”

Digital Inclusion

Lack of Public Broadband Pricing Information a Cause of Digital Divide, Say Advocates

Panelists argued that lack of equitable digital access is deadly and driven by lack of competition.



September 24, 2021- Affordability, language and lack of competition are among the factors that continue to perpetuate the digital divide and related inequities, according to panelists at a Thursday event on race and broadband.

One of the panelists faulted the lack of public broadband pricing information as a root cause.

In poorer communities there’s “fewer ISPs. There’s less competition. There’s less investment in fiber,” said Herman Galperin, associate professor at the University of Southern California. “It is about income. It is about race, but what really matters is the combination of poverty and communities of color. That’s where we find the largest deficits of broadband infrastructure.”

While acknowledging that “there is an ongoing effort at the [Federal Communications Commission] to significantly improve the type of data and the granularity of the data that the ISPs will be required to report,” Galperin said that the lack of a push to make ISP pricing public will doom that effort to fail.

He also questioned why ISPs do not or are not required to report their maps of service coverage revealing areas of no or low service. “Affordability is perhaps the biggest factor in preventing low-income folks from connecting,” Galperin said.

“It’s plain bang for their buck,” said Traci Morris, executive director of the American Indian Policy Institute at Arizona State University, referring to broadband providers reluctance to serve rural and remote areas. “It costs more money to go to [tribal lands].”

Furthermore, the COVID-19 pandemic has only made that digital divide clearer and more deadly. “There was no access to information for telehealth,” said Morris. “No access to information on how the virus spread.”

Galperin also raised the impact of digital gaps in access upon homeless and low-income populations. As people come in and out of homelessness, they have trouble connecting to the internet at crucial times, because – for example – a library might be closed.

Low-income populations also have “systemic” digital access issues struggling at times with paying their bills having to shut their internet off for months at a time.

Another issue facing the digital divide is linguistic. Rebecca Kauma, economic and digital inclusion program manager for the city of Long Beach, California, said that residents often speak a language other than English. But ISPs may not offer interpretation services for them to be able to communicate in their language.

Funding, though not a quick fix-all, often brings about positive change in the right hands. Long Beach received more than $1 million from the U.S. CARES Act, passed in the wake of the early pandemic last year. “One of the programs that we designed was to administer free hotspots and computing devices to those that qualify,” she said.

Some “band-aid solutions” to “systemic problems” exist but aren’t receiving the attention or initiative they deserve, said Galperin. “What advocacy organizations are doing but we need a lot more effort is helping people sign up for existing low-cost offers.” The problem, he says, is that “ISPs are not particularly eager to promote” low-cost offers.

The event “Race and Digital Inequity: The Impact on Poor Communities of Color,” was hosted by the Michelson 20MM Foundation and its partners the California Community Foundation, Silicon Valley Community Foundation and Southern California Grantmakers.

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Broadband's Impact

USC, CETF Collaborate on Research for Broadband Affordability

Advisory panel includes leaders in broadband and a chief economist at the FCC.



Hernan Galperin of USC's Annenberg School

WASHINGTON, September 22, 2021 – Researchers from the University of Southern California’s Annenberg School and the California Emerging Technology Fund is partnering to recommend strategies for bringing affordable broadband to all Americans.

In a press release on Tuesday, the university’s school of communications and journalism and the CETF will be guided by an expert advisory panel, “whose members include highly respected leaders in government, academia, foundations and non-profit and consumer-focused organizations.”

Members of the advisory panel include a chief economist at the Federal Communications Commission, digital inclusion experts, broadband advisors to governors, professors and deans, and other public interest organizations.

“With the federal government and states committing billions to broadband in the near term, there is a unique window of opportunity to connect millions of low-income Americans to the infrastructure they need to thrive in the 21st century,” Hernan Galperin, a professor at the school, said in the release.

“However, we need to make sure public funds are used effectively, and that subsidies are distributed in an equitable and sustainable manner,” he added. “This research program will contribute to achieve these goals by providing evidence-based recommendations about the most cost-effective ways to make these historic investments in broadband work for all.”

The CETF and USC have collaborated before on surveys about broadband adoption. In a series of said surveys recently, the organizations found disparities along income levels, as lower-income families reported lower levels of technology adoption, despite improvement over the course of the pandemic.

The surveys also showed that access to connected devices was growing, but racial minorities are still disproportionately impacted by the digital divide.

The collaboration comes before the House is expected to vote on a massive infrastructure package that includes $65 billion for broadband. Observers and experts have noted the package’s vision for flexibility, but some are concerned about the details of how that money will be spent going forward.

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Broadband's Impact

Technology Policy Institute Introduces Data Index to Help Identify Connectivity-Deprived Areas

The Broadband Connectivity Index uses multiple datasets to try to get a better understanding of well- and under-connected areas in the U.S.



Scott Wallsten is president and senior fellow at the Technology Policy Institute

WASHINGTON, September 16, 2021 – The Technology Policy Institute introduced Thursday a broadband data index that it said could help policymakers study areas across the country with inadequate connectivity.

The TPI said the Broadband Connectivity Index uses multiple broadband datasets to compare overall connectivity “objectively and consistently across any geographic areas.” It said it will be adding it soon into its TPI Broadband Map.

The BCI uses a “machine learning principal components analysis” to take into account the share of households that can access fixed speeds the federal standard of 25 Megabits per second download and 3 Mbps upload and 100/25 – which is calculated based on the Federal Communications Commission’s Form 477 data with the American Community Survey – while also using download speed data from Ookla, Microsoft data for share of households with 25/3, and the share of households with a broadband subscription, which comes from the American Community Survey.

The BCI has a range of zero to 10, where zero is the worst connected and 10 is the best. It found that Falls Church, Virginia was the county with the highest score with the following characteristic: 99 percent of households have access to at least 100/25, 100 percent of households connect to Microsoft services at 25/3, the average fixed download speed is 243 Mbps in Ookla in the second quarter of this year, and 94 percent of households have a fixed internet connection.

Meanwhile, the worst-connected county is Echols County in Georgia. None of the population has access to a fixed connection of 25/3, which doesn’t include satellite connectivity, three percent connect to Microsoft’s servers at 25/3, the average download speed is 7 Mbps, and only 47 percent of households have an internet connection. It notes that service providers won $3.6 million out of the $9.2-billion Rural Digital Opportunity Fund to provide service in this county.

“Policymakers could use this index to identify areas that require a closer look. Perhaps any county below, say, the fifth percentile, for example, would be places to spend effort trying to understand,” the TPI said.

“We don’t claim that this index is the perfect indicator of connectivity, or even the best one we can create,” TPI added. “In some cases, it might magnify errors, particularly if multiple datasets include errors in the same area.

“We’re still fine-tuning it to reduce error to the extent possible and ensure the index truly captures useful information. Still, this preliminary exercise shows that it is possible to obtain new information on connectivity with existing datasets rather than relying only on future, extremely expensive data.”

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