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Video of March 2013 Broadband Breakfast Club: ‘Smart Cars, the Consumer Experience and Broadband’

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WASHINGTON, March 26, 2013 – Today’s cars are getting smarter because drivers are bringing smart phones into their cars and because autonomous-driving systems are getting closer and closer to market availability. Indeed, the accelerating use of the smart phone has dramatically brought the issue of auto safety to the forefront, panelists attending the March Broadband Breakfast Club said on Tuesday.

Drivers want to have the kind of connectivity accessible via their smart-phone, but adapted to an interface suitable for driving, said panelists. Recognizing that drivers have smart phones, Anupam Malhotra of Audi said that “what we are trying to do is to build interfaces in the car that make it unnecessary to reach out to your smart phone.”

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Malhotra described the “Audi Connect,” interface, which allows more than 50,000 subscribers to create a mobile hotspot within the car, conduct a Google search for destinations, and have the vehicle automatically reroute around traffic to the driver’s chosen destinations. This creates a “more complete driving experience,” said Malhotra, Senior Manager of Connected Vehicles at Audi of America.

Equally important, such a system is safer than using smart phones.

“There is an 800 times higher propensity to cross over lanes” if using a smart phone than using the automobile’s built-in interface for driving, said Malhotra. Audi’s internal safety analysis has allowed the company to realize that “as good as [smart phones] are, they require your full attention, and they are not designed to be used in the in-vehicle environment.”

Similarly, AT&T studies have found that drivers are 23 times more likely to crash a vehicle while texting and driving, said Jeff Stewart, Director of Wireless Public Policy at AT&T.

The concern over safety is motivating a new breed of “smart car” innovation that enables drivers to enjoy the fruits of broadband connectivity without the distraction of the smart phone interface.

For example, on the horizon is a smart car where “not only will the driver monitor a car’s activity, but the car could monitor the person,” added Stephen Bayless, Senior Director of Telecommunications and Telematics at Intelligent Transportation Society of America (ITSA). ‘These next phase smart cars will know a driver’s personal settings and can direct them to their favored destinations.”

Malhotra said that at Audi, what began as a simple cartoon-style image on GPS navigation systems has evolved into a “user-connected experience via the Google Earth platform.” These developments allow users to “engage with their environments.”

But Malhotra added that the connection between smart cars and broadband-connected cloud platforms remains one of the biggest challenges ahead for the smart car community. This answer came in response to a question form moderator Russell Holly, the mobile editor of Geek.com, about why a car’s in-vehicle computer system couldn’t display a smart phone view much as Apple’s AirPlay allows a television to display an iPhone’s contents.

Much of the discussion at the Broadband Breakfast Club centered around panelists’ views that strict safety regulations are required as smart cars come to fruition.

Sometimes the push will be more regulatory. AT&T’s Stewart described his company’s “it can wait” marketing campaign that is designed to discourage drivers, particularly teen drivers, from text messaging.

“We are trying to stigmatize [texting while driving] so that it is a behavior that is no longer acceptable,” said Stewart.

Catherine McCullough, Vice President of the DCI Group, said that technology has proven over and over again that it has the “ability to adapt out of its own challenges. If you have a challenge created by technology, you can almost always find its solution via technology.”

McCullough announced the pending formation of a connected car alliance in which AT&T, Intel, Verizon Communications and others will be tacking these safety and other policy issues.

Audi Connect service already suppresses text messaging, as do the services of other manufacturers but Malhotra cautioned that the effectiveness of legal and regulatory controls may be limited.

“Behavior can be managed by enforcement, but that is not going to be a 100 percent solution,” he said. “At the end of the day, there is going to have to be some innovation by the automakers, the device makers, and the carriers” to find the interfaces that give drivers the information they want without compromising safety.

The other exciting development of smart cars pertains to the concept of the autonomous vehicle.

The concept may is more advanced than many people may realize, said Bayless, with forward collision warning system, automatic system breaks, lane change assistance and adaptive cruise control systems all available and on the market now, albeit primarily for luxury-class vehicles.

Likely to be available soon, he said, are cars that negotiate traffic jams for a driver – allowing the human drivers to relax in stop-and-go-traffic, with their cars taking over the controls.

Malhotra from Audi described his company’s efforts to pioneer an automatic parking technology, which the company previewed at January’s Consumer Electronics Show is Las Vegas. “A driver pulls up to a hotel entrance, and the vehicle communicates with the garage, navigates itself to a parking spot and radios its location back to its owner’s smart phone,” he said.

“We received reactions from ‘this is exciting, I want it now’ to ‘that’s just freaky’,” said Malhotra.

The divergent responses are one reason why social acceptability may be the most important force leading to the availability of new autonomous driving features, said he and other panelists.

The Broadband Breakfast Club is Sponsored by Comcast, Google and USTelecom.

Check out our upcoming programs at http://broadbandbreakfastseries.eventbrite.com.

Our event videos can be viewed at https://broadbandbreakfast.com/category/broadband-tv/

All event are held on the third tuesday of the month (except for August and December) at Clyde’s of Gallery Place, 707 7th St. NW, Washington, DC 20001.

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Broadband Breakfast on October 20, 2021 — Get Your Share of $75 Billion in Broadband Grants with Broadband.Money

Providers of all sort can line up for their share of $75 billion worth of broadband grant funding.

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Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. You can watch the October 20, 2021, event on this page. You can also PARTICIPATE in the current Broadband Breakfast Live Online event. REGISTER HERE.

Wednesday, October 20, 2021, 12 Noon ET — “How You Can Find and Win Broadband Grants through Broadband.Money”

Broadband.money makes finding and winning broadband grants easy for busy broadband professionals. In this conversation Drew Clark and Broadband.money’s Jase Wilson discuss how broadband professionals of all kinds can line up for their share of the more than $75 billion worth of broadband grant funding opportunities emerging over the course of the next year. Using a single application that unlocks grant funding from multiple programs in multiple states, the broadband.money app allows grant applicants to pinpoint underserved and unserved areas in their territory. Broadband.money even pairs applicants with private match funding sources where needed.

Whether you want to fuel your own network’s growth, prevent competitors from funding overbuilds in your territory, or learn how you can help your clients fund their network ambitions, be sure to reserve your pre-enrollment spot at broadband.money and don’t miss this must-watch special Broadband Breakfast Live Online!

Panelists:

  • Jase Wilson, Broadband.Money
  • Drew Clark, Broadband Breakfast

Drew Clark is Editor and Publisher of Broadband Breakfast.

Jase Wilson is with Broadband.Money.

WATCH HERE, or on YouTubeTwitter and Facebook

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Broadband Breakfast on Wednesday, October 13, 2021, at 12 Noon ET — On The Ground at Wispapalooza

At our October 13, 2021, event, we’ll discuss trends toward hybrid technology and government grants by WISPs.

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UPDATE: We’re taking a one-week break from Broadband Breakfast Live Online. Join us next week for our regularly scheduled program!

Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. You can also PARTICIPATE in the current Broadband Breakfast Live Online event. REGISTER HERE.

Join Broadband Breakfast Live Online for Wednesday, October 13, 2021, “On the Ground at Wispapalooza.” Broadband Breakfast will discuss trends toward hybrid technology and government grants by WISPs. During our October 6, 2021, event, Broadband Breakfast also previewed the trade show.

Wednesday, October 13, 2021, 12 Noon ET — “On the Ground at Wispapalooza”

Wispapalooza 2021, which runs from October 11-October 14, 2021, is back, and it’s bigger than ever. The annual Las Vegas show of the Wireless Internet Service Provider industry, their partners and customers, brings together more than 2,000 WISP community attendees, more than 160 exhibitors displaying their products and services, and more than 90 panels with hundreds of experts helping the WISP ecosystem. Join Broadband Breakfast Editor and Publisher Drew Clark (also Of Counsel at the CommLaw Group and an telecom attorney to many WISP clients) as he interviews WISPS at Wispapalooza for a wide-ranging discussion of the issues and trends to expect from the wireless industry over the next year.

Panelists:

  • Guests have been invited
  • Drew Clark (moderator), Editor and Publisher of Broadband Breakfast

Drew ClarkEditor and Publisher of Broadband Breakfast, also serves as Of Counsel to The CommLaw Group. He has helped fiber-based and fixed wireless providers negotiate telecom leases and fiber IRUs, litigate to operate in the public right of way, and argue regulatory classifications before federal and state authorities. He has also worked with cities on structuring Public-Private Partnerships for better broadband access for their communities. Drew brings experts and practitioners together to advance the benefits provided by broadband. He is also the President of the Rural Telecommunications Congress.

WATCH HERE, or on YouTubeTwitter and Facebook

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Broadband Breakfast on Wednesday, October 6, 2021, at 12 Noon ET — What’s Happening at Wispapalooza?

The Las Vegas trade show Wispapalooza 2021 is back from October 11-October 14, 2021, and it’s bigger than ever.

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Our Broadband Breakfast Live Online events take place every Wednesday at 12 Noon ET. You can watch the October 6, 2021, event on this page. You can also PARTICIPATE in the current Broadband Breakfast Live Online event. REGISTER HERE.

Join Broadband Breakfast Live Online for Wednesday, October 13, 2021, “On the Ground at Wispapalooza.” Broadband Breakfast will discuss trends toward hybrid technology and government grants by WISPs. During our October 6, 2021, event, Broadband Breakfast also previewed the trade show.

Wednesday, October 6, 2021, 12 Noon ET — “What’s Happening at Wispapalooza?”

Wispapalooza 2021, which runs from October 11-October 14, 2021, is back, and it’s bigger than ever. The annual Las Vegas show of the Wireless Internet Service Provider industry, their partners and customers, brings together more than 2,000 WISP community attendees, more than 160 exhibitors displaying their products and services, and more than 90 panels with hundreds of experts helping the WISP ecosystem. Join WISPA CEO Claude Aiken, local WISP CEO J.J. McGrath, and Broadband Breakfast Editor and Publisher Drew Clark (also Of Counsel at the CommLaw Group and an telecom attorney to many WISP clients), for a wide-ranging discussion of what to expect next week at Wispapalooza.

Panelists:

  • Claude Aiken, CEO, Wireless Internet Service Provider Association
  • J.J. McGrath, CEO of WISP TekWav
  • Other guests have been invited
  • Drew Clark (moderator), Editor and Publisher of Broadband Breakfast

Drew ClarkEditor and Publisher of Broadband Breakfast, also serves as Of Counsel to The CommLaw Group. He has helped fiber-based and fixed wireless providers negotiate telecom leases and fiber IRUs, litigate to operate in the public right of way, and argue regulatory classifications before federal and state authorities. He has also worked with cities on structuring Public-Private Partnerships for better broadband access for their communities. Drew brings experts and practitioners together to advance the benefits provided by broadband. He is also the President of the Rural Telecommunications Congress.

J.J. McGrath, CEO (that stands for “Chief Everything Officer”) of TekWav, has more than 20 years of experience in Information Technology. Because his dad was an engineer at Texas Instruments, J.J. learned a lot at a young age and decided to pursue a career in the industry. Since he has been in the business since 1992, J.J. has successfully navigated many changes and improvements in technology, so he can offer Texoma businesses the latest technology at a competitive price.

Claude Aiken is CEO of the Wireless Internet Service Providers Association (WISPA), an association representing thousands of fixed wireless providers. In the decade prior, Aiken worked at the Federal Communications Commission as an advisor to Chairman Tom Wheeler and Commissioner Mignon Clyburn, as well as in various staff attorney roles and in senior leadership positions in the Wireline Bureau and Office of General Counsel. He graduated from New York Law School as a John Marshall Harlan Scholar specializing in information and technology law.

WATCH HERE, or on YouTubeTwitter and Facebook

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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