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In Gigabit City Provo, Utah, a Startup Ecosystem Thrives in Good Soil and Deepening Roots

PROVO, Utah, September 11, 2015 – Utah is uniquely hospitable to entrepreneurship, and its deepening roots in software and search analytics have enabled it to become a significant technology hub, said Gov. Gary Herbert and a host of entrepreneurs, venture capitalists and national journalists participating in the first annual Startfest here.

The startup festival last week featured more than 200 speakers and panels, including CEOs or top executives from Domo, Qualtrics, Pluralsight, Maritz CX, MX, Oracle, Vivint and a score of VCs.

“Utah, in a lot of ways, is a stronger and vibrant community than Austin, Texas; or Boulder, Colorado; and yet they get an insane amount of press,” said Clint Betts, the founder of the publication BeehiveStartups.com, which hosted the event.

Timed to coincide with Provo’s annual “Rooftop Concert Series,” showcasing local bands, and the smartphone-focused Pocket Film Fest, the event also concluded with a Google Fiber-sponsored “hackathon” devoted to helping develop applications for Gigabit fiber connectivity.

Cheerleader-in-Chief Gov. Gary Herbert

“I see Utah rising like cream to the top,” said Herbert, governor of the 33rd largest state since 2009, and who is running for re-election in 2016. He kicked off the panel programs on Tuesday, September 1, with a speech followed by a question and answer session with Betts.

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“That doesn’t mean we don’t have challenges, but we are on the right road and going in the right direction,” said Herbert.

Herbert said his job is being a cheerleader for the state: “Mainly, it is making people aware that if you invest in Utah, your chances of success are greater than elsewhere.”

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PROVO, Utah, September 11, 2015 – Utah is uniquely hospitable to entrepreneurship, and its deepening roots in software and search analytics have enabled it to become a significant technology hub, said Gov. Gary Herbert and a host of entrepreneurs, venture capitalists and national journalists participating in the first annual Startfest here.

The startup festival last week featured more than 200 speakers and panels, including CEOs or top executives from Domo, Qualtrics, Pluralsight, Maritz CX, MX, Oracle, Vivint and a score of VCs.

“Utah, in a lot of ways, is a stronger and vibrant community than Austin, Texas; or Boulder, Colorado; and yet they get an insane amount of press,” said Clint Betts, the founder of the publication BeehiveStartups.com, which hosted the event.

Timed to coincide with Provo’s annual “Rooftop Concert Series,” showcasing local bands, and the smartphone-focused Pocket Film Fest, the event also concluded with a Google Fiber-sponsored “hackathon” devoted to helping develop applications for Gigabit fiber connectivity.

Cheerleader-in-Chief Gov. Gary Herbert

“I see Utah rising like cream to the top,” said Herbert, governor of the 33rd largest state since 2009, and who is running for re-election in 2016. He kicked off the panel programs on Tuesday, September 1, with a speech followed by a question and answer session with Betts.

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“That doesn’t mean we don’t have challenges, but we are on the right road and going in the right direction,” said Herbert.

Herbert said his job is being a cheerleader for the state: “Mainly, it is making people aware that if you invest in Utah, your chances of success are greater than elsewhere.”

As the newly sworn-in chairman of the National Governor’s Association, Herbert has the opportunity to frequently tout the state. He told of an interaction in which Rhode Island Gov. Gina Raimondo asked him, “What is it about Utah?”

But Herbert got some pushback on his boosterism from Betts, particularly regarding the controversy over Zenefits, an online benefits company. Herbert’s insurance commissioner told the San Francisco-based company in late 2014 that its free business model was illegal in Utah. After pushback from local techies, and from the governor himself, the Utah legislature passed legislation in March 2015 overturning that ruling.

Telling the Qualtrics Story

Within Utah’s technology ecosystem, there are five billion-dollar companies, based on market capitalization. Most are in software or search analytics.

They are Qualtrics, a leading online survey tool; Domo, a “big data” analytics engine; Pluralsight, an online educational platform, and InsideSales, a lead-generation tool. Vivint, a major home automation company, and which also includes wireless and solar divisions, weighs in with roughly a $2 billion market capitalization.

In an interview at the festival with TechCrunch journalist Sarah Buhr, Qualtrics CEO Ryan Smith recounted its founding story. Going to college in Los Angeles, Smith dropped out when he learned that his father had cancer with a prognosis of three month to live.

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He came home to Provo, where his father was a professor of marketing at Brigham Young University, to spend time with his dad. Smith brought his technical skills to online surveys, and soon Qualtrics was born. His father, who outlived the terminal diagnosis, and his brother, a former Google executive, constitute the company’s core leadership together with Smith. 

In part because venture capital in Utah has been hard to come by recent years, Qualtrics financed itself by bootstrapping. Indeed, the company had obtained to $50 million in revenue before it received any serious funding offers.

Then, all of a sudden, everything was on the table, said Smith. The company got an offer that might have led the family to sell the company. Or it could continue on its organic growth path. Or it could take on new capital investment.

He faced the dilemma of successful entrepreneurs: “There is nothing wrong with the business, it is scaling beautifully, and yet there is a multi-billion opportunity,” said Smith. Fundamentally, he wanted to control his destiny – but without turning his back of what the company could become.

“My goal at Qualtrics is to write my own story; I don’t want others to write it for me.”

He decided to take the investment. One year ago, Qualtrics brought in $150 million in venture capital, a sum that bumped Utah last year to sixth in the nation for venture capital.

“I believe you can do this in Utah,” said Smith, referring to his intent to grow the company further and further. “There are probably five to six really big companies with founders who have the ability to write their own story. They haven’t sold out yet, and they want to do something big.”

And the upside? Everyone is still only “in the third of fourth or fifth inning,” he said.

College Friends and Fellow Entrepreneurs

Josh James is CEO of Domo and one of Utah’s most successful tech executives. He built Omniture into an analytics powerhouse and then sold it to Adobe for $1.8 billion in 2009. The division remains based in Utah, with the high-profile Adobe building overlooking the booming City of Lehi in Utah County.

James took the stage with his friend and former BYU college friend Jeff Kearl, now CEO of the lifestyle/clothing company Stance. Previously, Kearl played a key role in founding Skullcandy, the headphone and peripheral manufacturer based in Park City, Utah.

Both James and Kearl are bullish on Utah, although Stance is based in San Diego to be closer to surfing. Their wide-ranging “conversation among friends,” moderated by Greg Warnock of Mercado Ventures, touched on everything from the unique peculiarities of Utah’s business culture to Kearl’s past antics in arbitraging frequent flyer miles from Kellogg’s waffle packaging.

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James, for example, addressed the need to actively court tech talent from out of state.

“We give them the red carpet treatment,” said James. “We send flowers to their spouse. We make sure to carve out at least an hour to show them real estate” – so they can see how much of home they could buy in Utah, versus Silicon Valley. “We invite the smartest engineers to spend time talking, and shield them from the ones that don’t come across that way.”

That morphed into a discussion about building a corporate culture that will be valued by all-import tech-savvy millennials. 

“Work is different today than 20-30 years ago, when we went to factories and produced things. Then on Friday it was over,” said Kearl.

‘The information age created a bunch of companies with computers and conference rooms. It has shifted the activities that happen in the day. This is a different type of work: social dynamics are much more different, and the millennials punctuate this.”

“I don’t want to call someone at 9 p.m. at home and have them not take my call,” said Kearl. “Yet if I am going to ask [24 by 7 availability], I have to create a workplace that allows employees to go to their kids’ activities, or to go out for a surf.”

“We just say, ‘life is holistic,’ so let’s work together and not break [work and home life] apart.”

Leading From the Front: Nike, Apple, Vivint

Jeff Lyman, Chief Marketing Officer of Vivint, spoke about the need for companies to “lead from the front.” Formerly with Nike, Lyman told the story of Steve Prefontaine, the legendary University of Oregon runner and who became the model and muse for Nike’s aggressive approach to business marketing.

Lyman said most distance athletes, runners and bicyclists, race in a pack. Not Prefontaine. He had the courage to break out the pack early: To dominate the race from beginning to end.

That’s what Nike began to do with marketing more than a decade ago. It stopped viewing the shoe sale as the completion of a marketing campaign. Rather, the sale was the first point of contact in the cycle of digital communication with the customer.

“Nike was reinventing itself and the relationship with the customer,” he said. “It was not marketing to you, but bringing you in and building loyalty.” That’s led to a database of 60 million “members.” Yet it’s acquired that at fraction of the cost of competitors.

Apple showed the same courage in launching the iPhone without a keyboard, in dropping the traditional clamshell design, and abandoning conventional web browsing technology. Those choices, he said, put Apple five years ahead of any other phone.

Vivint has done that for home security and automation, he said. It has reconfigured the entire value chain: product, sales cycle, installation, customer service, home automation and filed service.

For example, CEO Todd Pedersen was dissatisfied with Honeywell wall monitors. Yet, said Lyman, board members told him: “Stay back in the pack; don’t take the risk. Let’s just keep doing what everyone else is doing.”

Bucking that advice, the company has tackled each element of the value chain to become a leader in the smart home platform. The company sees 80 percent of security service subscribers signing up for smart home services (versus a 45 percent industry average), and obtains $63 in month recurring average revenue per user (versus a $39 industry average), he said.

Finding an Oracle Home in Park City

In a “fireside chat” late on Tuesday, Oracle Chief Information Officer Mark Sunday talked about his company, and why Sunday has chosen to make Utah the base for his work at the company. 

First Sunday worked for 7.5 years as the top technology officer for Tom Siebel and his database company Siebel Systems. Acquired by Oracle in 2006, Sunday has since run the technology show at Oracle, a Redwood Shores, California-based software giant with nearly $40 billion in annual revenue.

His secret for longevity at these tech giants? “You always put the company first,” said Sunday, speaking in the second person about himself, even “when it hurts you personally.”

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Sunday extolled the vision and corporate leadership of Larry Ellison, whom combines the attributes of “the vision of where things are going; being willing to make the ‘bet the company’ call; and the ability to instill direction into the company culture.”

As an example of a “bet the company” move, he recounted Ellison’s decision, after only six days of review, to buy competitor Sun Microsystems when others had passed over such an opportunity. In recent years, Ellison has instilled a much stronger uniformity throughout Oracle than in its “early decentralized days.”

Sunday said there were many benefits to being located in Utah. Siebel Systems faced power shortages in California in 2001, and sought a backup facility within a day’s drive of Silicon Valley. 

Salt Lake City outclassed Las Vegas, Phoenix, Portland and Seattle. It didn’t hurt that former Utah Governor Mike Leavitt used the invitations to the 2002 Salt Lake Winter Olympics to entice Sunday to make that move.

“I live in Utah because I choose to live here,” said Sunday. “While I am not part of the dominant faith here, it has been a great experience here for family. I don’t know a single person here” for whom that hasn’t been the case, he boasted.

Living in Park City, a ski resort, has also broadened his professional horizons. “When I moved to Utah from San Francisco, I thought it would be like moving to Fiji: A great place to live, but my professional network would end.”

Instead, he said of his family’s experience, “We made connections that we never would have made had we lived in California.”

‘This is the Place’ for Tech Startups

USA Today reporter Jefferson Graham led a panel discussion on Wednesday about “Silicon Slopes: What is Driving Utah’s Tech Success?” It included the CEOs of Health Catalyst and Pluralsight, plus Betts.

“It’s hard to put your finger on what makes Utah so unique and special,” said Betts, although he and the others did highlight a dedicated workforce that prizes education and initiative, particularly in Utah County around Provo/Orem. It is home to both BYU and the large public Utah Valley University. It was also the birthplace of the once-formidable technology companies Novell and WordPerfect.

Beehive Startups hosted a major tech event in January in Salt Lake City, yet 70 percent of the attendees came from Utah County. That’s led the company to move its main event to Provo.

Even one of the early challenges formerly faced by Utah-based entrepreneurs may have proven to be a blessing, said Pluralsight CEO Aaron Skonnard. Rather than building up venture-backed companies into which revenues would eventually flow, “we took a very different approach – although common for Utah – rooted in the fact that we haven’t had much venture capital. You are forced to produce cash-flow early on.”

Still, for vibrant tech startups, it is “easy to feel trapped inside the state when everyone is flying over,” he said, particularly when “you don’t have a good PR strategy; you don’t have a wake to make noise.”

But things have definitely changed over the past two to three years, said Skonnard: “More and more investors are paying close attention to Utah and more actively. And if you fast forward 10 years, things will change even more. There will be a lot of companies, with a lot of wealth and success, and that will feed into more and more awareness in the West and in the East.”

Drew Clark is the Chairman of the Broadband Breakfast Club. He tracks the development of Gigabit Networks, broadband usage, the universal service fund and wireless policy @BroadbandCensus. He is also Of Counsel with the firm of Best Best & Krieger LLP, with offices in California and Washington, DC. He works with cities, special districts and private companies on planning, financing and coordinating efforts of the many partners necessary to construct broadband infrastructure and deploy “Smart City” applications. You can find him on LinkedIN and Twitter. The articles and posts on BroadbandBreakfast.com and affiliated social media are not legal advice or legal services, do not constitute the creation of an attorney-client privilege, and represent the views of their respective authors.

Broadband's Impact

Uncertainty Regarding Affordable Connectivity Fund is Affecting Private Investment

Lack of assurance regarding the ACP funding discourages local governments and providers from investing into the program.

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WASHINGTON, June 7, 2023 – The uncertainty surrounding the refunding of the Affordable Connectivity Program, which is expected to run out of funds in 2024, has implications for internet service providers, American households, and local governments, said experts at a Broadband Breakfast Live Online event Wednesday. 

Uncertainty surrounding the ACP funds has turned private investment into a risky bidding game, said Blair Levin, senior fellow at think tank Brookings Institution’s Metropolitan Policy Program. The ACP increases the amount of private capital that providers are willing to invest in new developments in low-income communities because it increases the estimated take rate, he said. 

The ACP is currently subsidizing broadband access for more than 17 million Americans with a discount of up to $30 and $75 a month for low-income and tribal households. 

Moreover, ISPs are hesitant to market the program to consumers in a way that would suggest sustainability, as they would face a public relations nightmare if the program were to end abruptly, leaving millions of Americans without internet access, said Levin. 

The lack of assurance regarding the ACP funding discourages states, local governments and providers from investing time and resources into training staff, added Adeyinka Ogunlegan, vice president of government affairs and policy at advocacy nonprofit EducationSuperHighway.  

“Households need assurance now that the money will not disappear,” she continued. There is an urgent need to apply pressure to Congress to ensure communities get the certainty they need, she said. 

The ACP is the lynchpin that connects all other federal funds, added Director of the Capital Projects Fund at the U.S. Treasury, Joseph Wender. If the fund is not replenished by the end of the year, the cascading effect could compromise the effectiveness of other federal broadband infrastructure programs such as the $42.5 billion Broadband Equity Access and Deployment program and the $10 billion Capital Projects Fund by harming affordability and program take rate. 

Wender added that it is crucial to avoid reaching a critical point where providers need to notify subscribers about the program’s impending end before renewing the project funds. Consequently, relying on the Universal Service Fund reform to fund the program is not feasible within the limited timeframe.  

The USF, funded through a tax on voice service providers, supports four programs that make telephone and broadband services affordable for low-income households, health care providers, and schools and libraries. The fund’s sustainability has been under pressure with voice service revenues declining as more Americans use broadband services. 

The urgency for ACP renewal cannot be overshadowed by conversations about USF reform, said Ogunlegan.  

The ACP program is the “single most important policy issue in telecommunications in terms of impact on the largest number of Americans,” said Levin. 

Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. Watch the event on Broadband Breakfast, or REGISTER HERE to join the conversation.

Wednesday, June 7, 2023 – Affordable Connectivity Fund (Special Town Hall Edition)

Since being created at the direction of the Infrastructure Investment and Jobs Act of 2021, the Affordable Connectivity Program has gained significant support across multiple sectors. Smaller internet service providers have said that the ACP provides critical funding for building out networks to rural communities, and digital equity advocates have frequently called the program a key part of closing the digital divide for low-income and minority communities. But the program’s success might contribute to its downfall—experts have warned that at the rate people are subscribing, the fund will soon run out of money. This special “town hall” event will address the Affordable Connectivity Fund and the strong desire from many in the broadband world to see it renewed.

Panelists

  • Blair Levin, Senior Fellow, Brookings Metro
  • Adeyinka Ogunlegan, Vice President, Government Affairs & Policy, EducationSuperHighway
  • Amina Fazlullah, Senior Director of Equity Policy, Common Sense
  • Amol Naik, Senior Vice President, Public and Policy and Community Engagement, Ting Internet
  • Joseph Wender, Director, Capital Projects Fund, U.S. Treasury
  • Drew Clark (moderator), Editor and Publisher, Broadband Breakfast

Panelist resources:

Blair Levin is a nonresident senior fellow at Brookings Metro and a policy analyst with New Street Research, an equity research firm focused on telecommunications and technology. Levin has also been involved in a number efforts to broaden broadband’s reach and effectiveness, including serving as the Executive Director of Gig.U: The Next Generation Network Innovation Project, an initiative of three dozen leading research university communities seeking to support educational and economic development by accelerating the deployment of next generation networks, leading the writing of a report for the World Bank and United Nations High Commission on Refugees on broadband for refugees, and most recently, working with the National Urban League to write the Lewis Latimer Plan for Digital Equity and Inclusion. Previously, Levin worked with the Communications & Society Program with the Aspen Institute Communications and Society Program, following his departure in 2010 from the Federal Communications Commission where he oversaw the development of a National Broadband Plan.

Amina Fazlullah is the Senior Director of Equity Policy in Common Sense‘s D.C. office where she works on a range of issues including expanding affordable access to technology, privacy, platform responsibility, and digital well-being. Prior to joining Common Sense, Amina was a tech policy fellow at Mozilla, where she worked to promote broadband connectivity in underserved communities (tribal, rural, and refugee communities) around the world. She has testified before committees in the U.S. House and Senate on technology issues impacting vulnerable consumers, kids, and families. She has been featured by the press and at conferences on issues related to broadband competition, Section 230, the digital divide, and dark patterns. She has published multiple research reports about the scale, cost, and solutions for addressing the digital divide. She has served on the FCC’s Consumer Advisory Committee and currently serves as a founding board member of the National Digital Inclusion Alliance. Amina has also worked with the Benton Foundation, U.S. Public Interest Research Group, for the Honorable Chief Judge James M. Rosenbaum of the U.S. District Court of Minnesota, and at the FCC.

Adeyinka Ogunlegan is the vice president for government affairs and policy at EducationSuperHighway, a national nonprofit with the mission to close the digital divide for the 18 million households that have access to the internet but can’t afford to connect. EducationSuperHighway focuses on America’s most unconnected communities, where more than 25 percent of people don’t have internet. As the leader of the government affairs team, Ogunlegan focuses on developing and executing the nonprofit’s policy strategy while bringing together the right coalition of champions to accomplish ESH’s mission to close the broadband affordability gap. Prior to joining EducationSuperHighway, she spent several years at Comcast where she was responsible for legislative advocacy and building partnerships with community-based organizations to close the digital divide.

Amol Naik is a government affairs executive and public policy lawyer with deep expertise in technology and infrastructure policy developed at senior levels in both the private sector and government. He is SVP of Public Policy and Community Engagement for Ting Internet, where he leads the national team responsible for all of Ting’s public policy advocacy at the federal, state and local levels, as well as evaluating new markets, and subsequently collaborating with communities in the manner required for building citywide fiber to the premises networks.  Amol is a civic leader in Atlanta and his interest in digital inclusion comes from his experience growing up in rural North Carolina, where he saw the devastating impact the digital divide can have on underserved communities of color.

Joseph Wender currently serves as director of the U.S. Department of the Treasury’s Capital Projects Fund. He previously served for nearly 13 years on Capitol Hill, most recently as Senator Ed Markey’s senior policy adviser, where he led a team covering a wide range of issues including telecommunications and infrastructure. Wender also worked as then-Representative Markey’s legislative director. Prior to working for Markey, he served as counsel for the House Transportation and Infrastructure Committee. He received his B.A. from Wesleyan University and graduated magna cum laude from Harvard Law School.

Drew Clark (moderator) is CEO of Breakfast Media LLC. He has led the Broadband Breakfast community since 2008. An early proponent of better broadband, better lives, he initially founded the Broadband Census crowdsourcing campaign for broadband data. As Editor and Publisher, Clark presides over the leading media company advocating for higher-capacity internet everywhere through topical, timely and intelligent coverage. Clark also served as head of the Partnership for a Connected Illinois, a state broadband initiative.

WATCH HERE, or on YouTubeTwitter and Facebook.

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook.

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Expert Opinion

Craig Settles: And a Little Child Shall Lead Them — Digitally

How many communities are leveraging their teen populations in the pursuit of broadband and digital equity?

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The author of this Expert Opinion is Craig Settles, who leads telehealth-broadband integration initiatives.

In 2011 at the MoBroadbandNow Summit in Missouri, I listened to the CIO of the City of Springfield explain why his city included teenagers in important broadband needs assessment and planning meetings. “In your home, who do you call when you’re trying to figure out how to use the VCR?”

His point? Springfield learned a valuable lesson: Teens push the edges of technology, and understand how to use technology better than many adults do. Therefore, it is imperative to include teenagers in the planning of what is and will be their main future technologies. The brain power and the creativity alone will lead to the success of tapping this demographic.

Fast forward to 2023. How many communities are leveraging their teen populations in the pursuit of broadband and digital equity? “Kids want to get a look into the future,” said Kevin Morris in a video. “That’s the thing that drives many of them in school.” Morris talks to many students as the director of college, careers and community services for the Duarte Unified School District.

What about their future in broadband, I wondered, when a friend talked to me about her efforts to recruit internship positions for the K12 Foothill Consortium? Many of the high school students in the Consortium are anxious to intern remotely or in-person near their homes in Southern California. It hit me — take the Springfield model of teen engagement to the rest of America!

Imagine the possibilities for local broadband or digital equity teams, local government and nonprofits if they can channel bright, tech-savvy, energetic, inquisitive teens on a mission to help bring the digital equity solutions to communities. Remote or in person interns can help with focus groups, town halls logistics, preparing and writing newsletters, usability testing and Affordable Connectivity Program enrollments.

The K12 Foothill Consortium is recruiting internship hosts for the June through August period and for at least 60 hours total. Those groups and organizations engaged with broadband and digital inclusion projects get the benefit of interns’ prior training in coding, health care, web design, engineering and other related disciplines. Since interns prefer paid internships, the Consortium also raises money for organizations that may be too cash-strapped to offer a stipend but can offer meaningful internships.

Photo of Career Technical Education students courtesy of the K12 Foothill Consortium

Internship hosts view the relationships as a win-win for everyone involved. Ivan Ayro, director of adult and career technical education at Charter Oak Unified School District, agrees. “Students are able to connect the educational experience they’re getting from Career Technical Education classes with real-life experience from workplace learning. Through the internships, many of our students are able to realize in high school if this is something that they want to do for the rest of their lives.”

A recent US News & World Report article states that, although internships are traditionally for college students, high school students increasingly are participating in them. Benjamin Caldarelli, co-founder of Princeton College Consulting, a New Jersey-based educational consulting company, said, “High school students want to work somewhere that interests them and potentially make what they feel is a more meaningful contribution. They see internships as an enrichment activity and opportunity to make an impact rather than simply trading time for a little money.”

More than 205,000 new jobs will need to be created to complete the Broadband Equity, Access and Deployment expansion plans, many of them skilled workers. “There is a lot of focus placed on building broadband networks, but we cannot build them without a proper workforce,” Fiber Broadband Association CEO Gary Bolton said in a press release. “Failure to ensure the availability of high-skilled labor will result in workforce bottlenecks, which will ultimately lead to higher costs and project delays.”

The National Telecommunications and Information Association is requiring every state to have a five-year workforce development strategy. FBA published a guidebook to help states develop that strategy. Broadband and digital inclusion teams need to pencil in “internships” as part of their plans.

High school broadband and digital inclusion interns may not be considered skilled workers, obviously, but the interns should be considered the beginning levels of workforce development campaigns in every community. Start people thinking about broadband and all things digital in high school and use internships to shape their college or post-high school plans. Don’t forget that Gen Z can be an important part of broadband discussions, even if they’re not interns.

Amy Foell, principal of Amy Foell Consulting LLC, heads the K12 Foothill Consortium for Azusa, Charter Oak, Duarte and Monrovia Unified School Districts’ CTE. Their mission is to educate and train students to provide a community-sourced talent pool to sustain a healthy, balanced, local economy. Foell also supports workforce development programs across the San Gabriel Valley, including Pasadena Unified School District.

“I like to have an initial phone call and 15 to 20 Zoom sessions to ensure prospective internship sites understand the program,” said Foell. “Before we meet, it’s advisable to create a brief description of the internship project — be sure to share the organization’s purpose and mission. We’ll help hosts identify and interview candidates in May to early June, and students can start mid-June.”

Craig Settles conducts needs analyses, planning, and grant assessments with community stakeholders who want broadband networks and telehealth to improve economic development, healthcare, education and local government. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Digital Inclusion

Debra Berlyn: Creating a Path to Close the Digital Divide for Older Adults

Programs like the ACP and technologies like fixed wireless can play a key role in connecting older adults.

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The author of this Expert Opinion is Debra Berlyn, Executive Director of Project GOAL.

Today, three-year old Max wants to get on the family computer and see his Grammy on the other side of the country, but she could be one of the approximately 34 percent of those age 65 and older who still aren’t connected to the internet at home.

When it comes to getting connected to the internet, older adults continue to remain an isolated and unserved demographic across the country. There’s more work that remains to be done to get older adults connected to the internet. It’s time to get creative and expand the effort for broadband everywhere to everyone.

There’s an unprecedented wave of federal funding for broadband expansion on the horizon. The Broadband Equity Access and Deployment effort is underway and will soon roll-out the $42.5 billion allocated by Congress to expand high-speed internet access across all fifty states and U.S. territories.

Pair this with several industry discount programs to choose from and there may finally be a real opportunity to drive broadband access and adoption and start to close the digital divide for older adults.

Affordable broadband

For older adults with the greatest need, there’s one federally funded program that has had a significant impact on connecting the community to broadband: the Affordable Connectivity Program.

Congress appropriated $14.2 billion in the Infrastructure Investment and Jobs Act of 2021 for the ACP program to provide eligible lower-income households with up to a $30 monthly subsidy. About twenty internet service providers (including large ISPs AT&T, Verizon, Comcast, Charter and some smaller providers) offer a high-speed, high-quality internet service plan for no more than $30 dollars per month for those that qualify.

So, for these households leveraging ACP, which include millions of older adults, they apply their monthly $30 benefit to a plan and access the internet, essentially for free.

To date over 17 million households have signed up for ACP. Over 45 percent of ACP subscribers are age 50 years and older, and over 20 percent of the ACP recipient households are age 65 and older.

This program is truly one of the most important programs for assisting those in need and has finally provided the aging community the opportunity to receive the benefits of broadband.

While new qualified households continue to subscribe to ACP, time is running out for available funding of this important program. With the current number of household subscribers and continued growth, it’s estimated that the ACP will run out as early as the first half of 2024. Congress must consider options now for continuing funding for the Affordable Connectivity Program.

The ACP is an essential program for customers who require a subsidy to acquire or retain broadband service. For many others who may live in areas currently unserved or underserved, or who still haven’t adopted broadband service in a community, there are now new technologies for internet growth.

New approaches

One technology has upped the competitive marketplace in the home for consumers: fixed wireless internet service.  Internet service providers such as AT&T and Verizon, and wireless carriers such as T-Mobile, offer customers an alternative for accessing internet service.

It’s a type of 5G or 4G LTE technology to enable fixed broadband access using radio frequencies (instead of the cables used to wire traditional wired fixed-line broadband) from the home.  Fixed wireless internet service has opened a competitive field for internet service in many communities.

Satellite internet is another interesting approach for the provision of service. Starlink has offered high speed, low latency internet, primarily in limited rural areas, but upfront costs can be on the expensive side. Now, Amazon is entering this market with Project Kuiper to provide fast, affordable broadband service around the world.

It is planning to do this by deploying thousands of satellites in low Earth orbit linked to a global network of antennas, fiber and internet connection points on the ground. Amazon expects to begin delivering broadband connections in late 2024.

The deployment plan has an interesting strategy, with a key Amazon delivery objective of bringing affordable, high-speed connectivity to all consumers. Project Kuiper will offer low-cost and easy-to-install antennas (also known as “terminals) to make the service affordable. The plan can help connect older adults in unserved, and underserved areas of the country, particularly rural communities, and other remote areas without reliable connectivity.

Now, with the ACP offering an opportunity for affordable broadband, the BEAD roll-out, fixed wireless providing competitive broadband services and satellite internet service competition with Project Kuiper on the horizon, we are on the right track to close the digital divide for older adults.

Debra Berlyn is the Executive Director of the Project to Get Older Adults onLine (Project GOAL), which works to promote the adoption of broadband for older adults, and to advance technology applications for the community. She is also president of Consumer Policy Solutions, is on the board of the National Consumers League, and is a board member and senior fellow with the Future of Privacy Forum. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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