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Interactive Advertising Bureau Joins the Growing Number of Industry Lobbyists Calling for Privacy Legislation

Drew Clark

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BROADBAND BREAKFAST INSIGHT: The CEO and Executive Vice President of the Interactive Advertising Bureau, a trade group for digital marketers, argue in a Tuesday OpEd for “Do Not Track Plus” legislation. With civil society and lobbyists alike joining the chorus for privacy legislation, it’s looking more and more likely that — eventually — online privacy will be subject to federal regulation. Given the complexity and nuances of the subject, these emerging consensus will take time to congeal.

IAB to Congress: Create “Do-Not-Track Plus,” from the Interactive Advertising Bureau:

[…]

IAB is an organization that represents publishers, platforms, brands, and advertising and marketing technology companies. Some might argue that we are therefore not credible in arguing for a Federal Do-Not-Track standard—even though we have been at the forefront in creating and managing such universal standards, via our work with the Digital Advertising Alliance in the U.S. and with IAB Europe and member companies on the IAB Transparency & Consent Framework in Europe.

In addition, it is true that we have consistently declared our opposition to “Do-Not-Track.” That is because it sets up a false history of consumer data, a false narrative of consumer victimization, and a false sense of security about consumer control. It’s simply an incorrect, noxious notion that consumers are de facto victimized by the use of their data. It’s equally false to tell consumers that simply by pressing a button and stopping all this “tracking” they will somehow be safe. They won’t be.

The fact is, Americans need real protection from actual harm caused by illegitimate data-sharing. They also need less blanket fear-mongering about basic uses of consumer data that have powered the economy for more than a century.

[more…]

Source: IAB to Congress: Create “Do-Not-Track Plus”

Drew Clark is the Editor and Publisher of BroadbandBreakfast.com and a nationally-respected telecommunications attorney at The CommLaw Group. He has closely tracked the trends in and mechanics of digital infrastructure for 20 years, and has helped fiber-based and fixed wireless providers navigate coverage, identify markets, broker infrastructure, and operate in the public right of way. The articles and posts on Broadband Breakfast and affiliated social media, including the BroadbandCensus Twitter feed, are not legal advice or legal services, do not constitute the creation of an attorney-client privilege, and represent the views of their respective authors.

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Broadband Roundup

Lina Khan Advances In FTC Bid, Biden Signs Executive Order On Cybersecurity, And Commits To Combatting Extremism

Lina Khan continues toward FTC role, Biden makes cybersecurity order after Colonial Pipeline, and U.S. joins the Christchurch call.

Benjamin Kahn

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on

Lina Khan continues bid for lead on FTC

BROADBAND BREAKFAST INSIGHT: The CEO and Executive Vice President of the Interactive Advertising Bureau, a trade group for digital marketers, argue in a Tuesday OpEd for “Do Not Track Plus” legislation. With civil society and lobbyists alike joining the chorus for privacy legislation, it’s looking more and more likely that — eventually — online privacy will be subject to federal regulation. Given the complexity and nuances of the subject, these emerging consensus will take time to congeal.

IAB to Congress: Create “Do-Not-Track Plus,” from the Interactive Advertising Bureau:

[…]

IAB is an organization that represents publishers, platforms, brands, and advertising and marketing technology companies. Some might argue that we are therefore not credible in arguing for a Federal Do-Not-Track standard—even though we have been at the forefront in creating and managing such universal standards, via our work with the Digital Advertising Alliance in the U.S. and with IAB Europe and member companies on the IAB Transparency & Consent Framework in Europe.

In addition, it is true that we have consistently declared our opposition to “Do-Not-Track.” That is because it sets up a false history of consumer data, a false narrative of consumer victimization, and a false sense of security about consumer control. It’s simply an incorrect, noxious notion that consumers are de facto victimized by the use of their data. It’s equally false to tell consumers that simply by pressing a button and stopping all this “tracking” they will somehow be safe. They won’t be.

The fact is, Americans need real protection from actual harm caused by illegitimate data-sharing. They also need less blanket fear-mongering about basic uses of consumer data that have powered the economy for more than a century.

[more…]

Source: IAB to Congress: Create “Do-Not-Track Plus”

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Broadband Roundup

Vermont Looks To Expand Coverage, California Moves On Passive Infrastructure, AT&T Gets DoT Contract, Cisco Buys Sedona

Vermont looks to expand broadband, California looks at passive infrastructure, AT&T gets DoT contract, and Cisco to buy Sedona.

Benjamin Kahn

Published

on

Vermont Governor Phil Scott

BROADBAND BREAKFAST INSIGHT: The CEO and Executive Vice President of the Interactive Advertising Bureau, a trade group for digital marketers, argue in a Tuesday OpEd for “Do Not Track Plus” legislation. With civil society and lobbyists alike joining the chorus for privacy legislation, it’s looking more and more likely that — eventually — online privacy will be subject to federal regulation. Given the complexity and nuances of the subject, these emerging consensus will take time to congeal.

IAB to Congress: Create “Do-Not-Track Plus,” from the Interactive Advertising Bureau:

[…]

IAB is an organization that represents publishers, platforms, brands, and advertising and marketing technology companies. Some might argue that we are therefore not credible in arguing for a Federal Do-Not-Track standard—even though we have been at the forefront in creating and managing such universal standards, via our work with the Digital Advertising Alliance in the U.S. and with IAB Europe and member companies on the IAB Transparency & Consent Framework in Europe.

In addition, it is true that we have consistently declared our opposition to “Do-Not-Track.” That is because it sets up a false history of consumer data, a false narrative of consumer victimization, and a false sense of security about consumer control. It’s simply an incorrect, noxious notion that consumers are de facto victimized by the use of their data. It’s equally false to tell consumers that simply by pressing a button and stopping all this “tracking” they will somehow be safe. They won’t be.

The fact is, Americans need real protection from actual harm caused by illegitimate data-sharing. They also need less blanket fear-mongering about basic uses of consumer data that have powered the economy for more than a century.

[more…]

Source: IAB to Congress: Create “Do-Not-Track Plus”

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Broadband News

FCC Launches Emergency Broadband Benefit Program

The Emergency Broadband Benefit is designed to help economically disadvantaged households get reliable broadband at a subsidized rate.

Benjamin Kahn

Published

on

BROADBAND BREAKFAST INSIGHT: The CEO and Executive Vice President of the Interactive Advertising Bureau, a trade group for digital marketers, argue in a Tuesday OpEd for “Do Not Track Plus” legislation. With civil society and lobbyists alike joining the chorus for privacy legislation, it’s looking more and more likely that — eventually — online privacy will be subject to federal regulation. Given the complexity and nuances of the subject, these emerging consensus will take time to congeal.

IAB to Congress: Create “Do-Not-Track Plus,” from the Interactive Advertising Bureau:

[…]

IAB is an organization that represents publishers, platforms, brands, and advertising and marketing technology companies. Some might argue that we are therefore not credible in arguing for a Federal Do-Not-Track standard—even though we have been at the forefront in creating and managing such universal standards, via our work with the Digital Advertising Alliance in the U.S. and with IAB Europe and member companies on the IAB Transparency & Consent Framework in Europe.

In addition, it is true that we have consistently declared our opposition to “Do-Not-Track.” That is because it sets up a false history of consumer data, a false narrative of consumer victimization, and a false sense of security about consumer control. It’s simply an incorrect, noxious notion that consumers are de facto victimized by the use of their data. It’s equally false to tell consumers that simply by pressing a button and stopping all this “tracking” they will somehow be safe. They won’t be.

The fact is, Americans need real protection from actual harm caused by illegitimate data-sharing. They also need less blanket fear-mongering about basic uses of consumer data that have powered the economy for more than a century.

[more…]

Source: IAB to Congress: Create “Do-Not-Track Plus”

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