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Federal Communications Commission Proposal for Unlicensed Spectrum in 6 GHz Band Widely-Praised

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Screenshot of Ajit Pai from C-SPAN

April 1, 2020 – Federal Communications Commission Chairman Ajit Pai announced on Thursday an effort to open the 6 GigaHertz (GHz) band to unlicensed sharing of radiofrequency spectrum by Wi-Fi devices. The goal of the effort is to accommodate a dramatic increase in internet use.

The proposed rules would make 1,200 megahertz of spectrum available for unlicensed use. FCC officials said that the proposal could decrease the digital divide across America and bolster future technologies like Wi-Fi 6 and 5G.

“From Wi-Fi routers to home appliances, Americans’ everyday use of devices that connect to the Internet over unlicensed spectrum has exploded,” said Pai.

“To accommodate that increase in Wi-Fi demand, the FCC is aiming to increase the supply of Wi-Fi spectrum with our boldest initiative yet: making the entire 6 GHz band available for unlicensed use,” Pai explained.

“By doing this, we would effectively increase the amount of spectrum available for Wi-Fi almost by a factor of five,” announced Pai.

WISPA CEO Claude Aiken responded favorably to the announcement, as did a number of others.

“There has not been a significant release of unlicensed spectrum for two decades, and this new spectrum will provide the rocket fuel to truly enrich and realize the dreams of rural 5G, as well as other wireless innovation yet to be invented,” said Aiken.

“The 6 GHz band offers an unprecedented opportunity to increase both the broadband capacity to the home using higher capacity fixed wireless, and Wi-Fi capacity in the home by using wider channels,” said Jon Pederson, Midco chief technology officer.

“A varied group of communications providers, including WISPs, cable companies, rural telcos, and their customers, would benefit greatly from the ability to use the 6 GHz band,” said Pederson.

Public Knowledge released a statement of support, saying freeing up the 6 GHz band would greatly aid the next generation of Wi-Fi.

“Opening the whole 6 GHz band for unlicensed use both through fixed high-power outdoor use and low-power indoor use will bring faster Wi-Fi to both rural and urban communities struggling to connect, helping to close the widening digital divide that we find ourselves in,” said Public Knowledge Policy Counsel Bertram Lee.

“The nationwide coronavirus shut-in has exposed the urgent need to connect every community, especially those in hard to reach areas,” said Francella Ochillo, executive director of Next Century Cities. “Cities, towns, and counties that are still waiting for fixed broadband connections could immediately benefit from wireless solutions that ultimately depend on access to spectrum.”

The FCC plans to vote on the rules on April 23, 2020 at their open meeting.

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David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?

5G, IoT and edge computing are giving companies the opportunity to make hyper-personalization even more ‘hyper’.

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The author of this Expert Opinion is David Flower, CEO of Volt Active Data

It’s very easy for personalization to backfire and subtract value instead of add it.

Consider the troubling fact that we may be arriving at a moment in hyper-personalization’s journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.

And that’s the paradox of hyper-personalization: if everyone’s doing it, then, in a sense, nobody is.

5G and related technologies such as IoT and edge computing are giving companies the opportunity to make hyper-personalization even more “hyper” via broader bandwidths and the faster processing of higher volumes of data.

This means we’re at a very interesting inflection point: where do we stop? If the promise of 5G is more data, better data, and faster data, and the result is knowing our customers even better to bug them even more, albeit in a “personal” way, when, where, and why do we say, “hold on—maybe this is going too far.”?

How do you do hyper-personalization well in a world where everyone else is doing it and where customers are becoming increasingly jaded about it and worried about how companies are using their data?

Let’s first look at what’s going wrong.

Hyper-personalization and bad data

Hyper-personalization is very easy to mess up, and when you do mess it up it has the exact opposite of its intended effect: it drives customers away instead of keeping them there.

Consider an online ad for a product that pops up for you on a website a couple days after you already bought the thing being advertised for. This is what I call “noise”. It’s simply a nuisance, and the company placing that ad—or rather, the data platform they’re using to generate the algorithms for the ads—should already know that the person has already bought this item and hence present not a “repeat offer” but an upsell or cross-sell offer.

This sounds rudimentary in the year 2022 but it’s still all too common, and you’re probably nodding your head right now because you’ve experienced this issue.

Noise usually comes from what’s known as bad data, or dirty data. Whatever you want to call it—it pretty much ruins the customer experience.

Hyper-personalization and slow data

The second major issue is slow data, which is any data being used way too slowly to be valuable, which usually includes data that has to the trip to the data warehouse before it can be incorporated into any decisions.

Slow data is one of the main reasons edge computing was invented: to be able to process data as closely to where it’s ingested as possible in order to use it before it loses any value.

Slow data produces not-so-fun customer experiences such as walking half a mile to your departure gate at the airport, only to find that the gate has been changed, and then, after you’ve walked the half mile back to where you came from, getting a text message on your phone from the airline saying your gate has been changed.

Again, whatever you want to call it—latency, slow data, annoying—the end result is a bad customer experience.

How to fix the hyper-personalization paradox

I have no doubt that the people who invented hyper-personalization had great intentions: make things as personal as possible so that your customers pay attention, stay happy, and stay loyal.

And for a lot of companies, for a long time, it worked. Then came the data deluge. And the regulations. And the jaded customers. We’re now at a stage where we need to rethink how we do personalization because the old ways are no longer effective.

It’s easy—and correct—to blame legacy technology for all of this. But the solution goes deeper than just ripping and replacing. Companies need to think holistically about all sides of their tech stacks to figure out the simplest way to get as much data as possible from A to B.

The faster you can process your data the better. But it’s not all just about speed. You also need to be able to provide quick contextual intelligence to your data so that every packet is informed by all of the packets that came before it. In this sense, your tech stack should be a little like a great storyteller: someone who knows what the customer needs and is feeling at any given moment, because it knows what’s happened up to this point and how it will affect customer decisions moving forward.

Let’s start thinking of our customer experiences as stories and our tech stacks as the storytellers—or maybe, story generators. Maybe then our personalization efforts will become truly ‘hyper-personal’— i.e., relevant, in-the-moment experiences that are a source of delight instead of annoyance.

David Flower brings more than 28 years of experience within the IT industry to the role of CEO of Volt Active Data. Flower has a track record of building significant shareholder value across multiple software sectors on a global scale through the development and execution of focused strategic plans, organizational development and product leadership. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Optional Security Features for 5G Technology Poses Risks

The next generation wireless technology is being touted as the most secure yet.

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Photo of Dan Elmore of the Idaho National Labratory

WASHINGTON, July 28, 2022 – 5G technology can still present security concerns despite being touted as the most secure of the cellular generations, said Dan Elmore of the Idaho National Laboratory at a 5G Future event Thursday.

In response to the emerging challenge of validating 5G security protocols and data protection technologies, the Idaho National Laboratory established its Wireless Security Institute in 2019 to coordinate government, academic, and private industry research efforts to foster more secure and reliable 5G technology.

While 5G network offers a “rich suite” of security features in the standards, most of it is optional for manufacturers and developers to choose to implement in their system or device, said Elmore, who is the director for critical infrastructure security at the INL. This poses a significant challenge for 5G, particularly for critical infrastructure applications, as consumers may not know how standards are implemented, Elmore said.

Elmore urged consumers, especially federal agencies, to ask the hard questions and consider “what vulnerabilities might be present in how they [manufacturers and developers] employ those standards that could be exploited.”

5G is designed to allow cellular devices to connect at higher speeds with lower latency, the delay in loading requests, than previous generations. Already, wireless carriers are incorporating it into devices and working on national 5G networks.

Because of its facilitation of real-time monitoring, 5G technology is expected to help tackle critical issues like climate change and environmental sustainability.

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5G Will Help Enhance Environment Protection and Sustainability, Conference Hears

The technology has already been used by companies to monitor and make more efficient systems to reduce emissions.

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Photo of Bourhan Yassin, CEO of Rainforest Connection

WASHINGTON, June 28, 2022 – Because of its facilitation of real-time monitoring and more efficient use of systems, 5G technology will help tackle climate change and beef up environmental sustainability, an Information Technology and Innovation Foundation event heard Tuesday.

5G technology’s ubiquitous connectivity and lower latency enables climate technology that decarbonizes manufacturing plants, enables rainforest monitoring, and limits greenhouse gas emissions from transportation.

5G also enables real-time traffic control and monitoring that can help minimize carbon footprint, said John Hunter from T-Mobile, which has a large 5G network thanks in part to its merger with Sprint.

Finnish 5G equipment supplier Nokia has invested in smart manufacturing relying on the speed of 5G in its plants, which it said has resulted in a 10 to 20 percent carbon dioxide reduction and a 30 percent productivity improvement with 50 percent reduction in product defects.

Non-profit tech startup Rainforest Connection has used 5G technology to implant sensitive microphones into endangered rainforests in over 22 countries around the world. These microphones pick up on sounds in the forest and transmit them in real time to personnel on the ground.

These highly sensitive machines are camouflaged in trees and can pick up sounds of gunfire from poaching and chainsaws from illegal logging activity from miles away. The technology has proven to be significant in rainforest conservation and will enable researchers and scientists to find innovative solutions to help endangered species as they study the audio.

“By being able to integrate technologies such as 5G, we can accelerate that process… to achieve the mission [of mitigating climate change effects] sooner than we expected,” said Rainforest Connection CEO Bourhan Yassin.

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