May 8, 2020 – Eric Yuan came up with the idea for Zoom as a student while taking 10-hour train rides to visit his girlfriend in China. In 2011 he left Cisco Webex to found Zoom in San Jose, California, with the mission “to make video communications frictionless.” Zoom earned a billion-dollar valuation by 2017 and went public in 2019 in one of the most successful IPOs of that year.
And then the coronavirus appeared in Zoom’s waiting room, and it was not to be ejected from the chat.
As Americans have entered a world riddled with tele-prefixes, Zoom, whether it has wanted to or not, has entered the pantheon of Tide and Alexa to become a household name. By April 1, the number of Zoom’s daily participants skyrocketed from 10 million in 2019 to 200 million.
Indeed, Zoom became overnight king of an increasingly-important industry thrust into new prominence by the pandemic: Videoconferencing.
As hundreds of millions of Americans and billions of global citizens adjust to new norms for work, medicine, and education, Zoom has emerged as the go-to application, cutting commute times to zero.
What is Zoom and what propelled it to widespread name recognition? It’s not Webex
The most likely answer to what propelled Zoom to prominence comes from its mission statement— “to make video communications frictionless.”
Rachna Sizemore Heizer, a member at large of the Fairfax County Public Schools Board, highlighted simplicity as an advantage in her initial decision to use Zoom for her school board meetings. “It’s easier to understand if you’re new to the stuff,” Heizer said.
Cynthia Jelke, 18, a sophomore at Tufts University, found Zoom essential to her success. “I genuinely wouldn’t be able to do my education without it,” Jelke said.
Even the Federal Communications Commission, the agency tasked with improving communications, drew criticism on Tuesday for using Cisco Webex video conferencing technology to launch its Rural Digital Opportunity Fund auction webinar.
The web seminar designed to teach applicants how to apply for for more than $20 billion worth of funds ended up turning away business and media leaders due to a clunky audio-capacity limitations.
Commentators in the chat box complained in real time of the frustrations they faced. User “Natee” chirped at 4:10 p.m. on that webinar: “Webex is no good. That is why the original Webex developer created Zoom.”
Workplaces and schools have taken to Zoom
The workforce has also taken quickly to the interface. Patrick McGrath, a software engineer from Chicago, praised Zoom for its Whiteboarding feature, which allows users to sketch concepts in a creative and expressive way. “It allows for collaboration,” McGrath said in an interview with Broadband Breakfast.
Then there are the memes. Perhaps because Zoom resonated with teenagers, many of whom have had to use Zoom for school, it has become an endless generator for viral content and a hub for consolidating a shared experience.
Students from different colleges started saying that they all attend “Zoom University.” Zoom University T-shirt vendors began popping up online.
Zoom also offers the option to easily customize one’s background without a green screen, adding a touch of personalization that is reminiscent of social media.
The videoconferencing service has a “hotter brand” than other teleconferencing companies, Rishi Jaluria, a senior research analyst at D.A. Davidson told The New York Times. “Younger people don’t want to use the older technology.”
Joshua Rush, 18, a high school senior in Los Angeles, told the Times: “Out of nowhere, I feel like Zoom has clout.”
The memes “help lighten to mood of being kicked out of your school,” Tufts sophomore Jelke told Broadband Breakfast.
If there was any doubt that Zoom had chiseled a frieze in the pantheon of pop culture, Saturday Night Live’s first virtual episode put that skepticism to rest.
“Live from Zoom, it’s Saturday Night Live,” announced the cast of SNL, who used Zoom for large swaths of its episode on April 11.
Tom Hanks, the host of the episode and a popular coronavirus survivor, had fun with the monologue, using video cuts and costumes to play different characters. The episode featured many playful jabs at the ubiquitous platform, and one sketch dedicated to Zoom profiled common videoconferencing personalities.
OK, so why is Zoom suffering?
Almost as quickly as “Zoom” has become a verb, “Zoombombing” has entered the national lexicon. Zoombombing occurs when a Zoom meeting host or attendee leaves the join URL unattended, which, in the world of the internet, can happen many different ways.
A prankster can then use this neglected link to crash a meeting and broadcast improper material, such as pornography or racist content. The FBI issued a warning about Zoombombing on March 30 — but that hasn’t curbed the rise of this new breed of troll.
#FBI warns of Teleconferencing and Online Classroom Hijacking during #COVID19 pandemic. Find out how to report and protect against teleconference hijacking threats here: https://t.co/jmMxyZZqMv pic.twitter.com/Y3h9bVZG30
— FBI Boston (@FBIBoston) March 30, 2020
The Anti-Defamation League has already documented 21 instances (as of April 6) of anti-Semitic Zoombombing at the levels of government, school and worship.
Journalists Kara Swisher of The New York Times and Jessica Lenin of The Information were forced to shut down their Zoom webinar on feminism in tech on March 15, when trolls broke into their meeting and began broadcasting a shock video. A meeting of the Indiana Election Commission was interrupted by a video of a man masturbating.
The graphic examples don’t stop there:
Okay so someone started screensharing extremely graphic porn during the Lauv and Chipotle + Zoom hangout and it abruptly ended lol. Maybe these platforms need to be thoroughly tested first?
*blurred for obvious reasons* pic.twitter.com/9mBlQSia1U
— Kenneth Takanami (@exitpost) March 17, 2020
When McGrath, the software engineer from Chicago, discussed the issue of security, he responded “we have a definite team to take care of that… It’s totally because of the security concerns that have been going around.”
From Zoombombing to… other privacy and security concerns
Then there’s the issue of privacy.
As early as March 26, Vice reported that it had uncovered that Zoom had been sharing its users’ data with Facebook without their knowledge.
Data being shared included when the user opens the app, details on the user’s device such as the model, the time zone and city the user is connecting from, which phone carrier the user is using, and information that allows third-party companies to target a user with advertisements.
And then there’s the issue of the Chinese server.
The University of Toronto’s Citizen Lab published a report showing that some Zoom user data is accessible by the company’s server in China, “even when all meeting participants, and the Zoom subscriber’s company, are outside of China,” the authors of the report wrote.
The Toronto lab also noted that Zoom’s arrangement of owning three Chinese-based companies and employing 700 Chinese mainland software developers “may make Zoom responsive to pressure from Chinese authorities.” These vulnerabilities give the Chinese government a way to tap in to Zoom phone calls said Bill Marczak, a research fellow at Citizen Lab.
Zoom’s claim to offer end-to-end encryption was scrutinized by The Intercept and found to be wrong. The company was forced to backtrack and apologize in a blog post by Oded Gal, Zoom’s chief product officer:
“In light of recent interest in our encryption practices, we want to start by apologizing for the confusion we have caused by incorrectly suggesting that Zoom meetings were capable of using end-to-end encryption…. While we never intended to deceive any of our customers, we recognize that there is a discrepancy between the commonly accepted definition of end-to-end encryption and how we were using it. This blog is intended to rectify that discrepancy and clarify exactly how we encrypt the content that moves across our network.”
The Attorney General of New York sent a letter to the company asking questions regarding its privacy shortcomings that allow Zoombombing and questioned its murky agreement with Facebook. That was just one of 26 letters the Zoom office has received from state attorney generals.
A shareholder for Zoom is suing the company for overstating its encryption capabilities. Even local school districts, such as the Fairfax County Public Schools, have deemed the technology unsafe, and are experimenting with alternatives.
The Era of Self-Repair
Days after Vice’s report, Zoom changed codes that had shared user data with Facebook.
Zoom began allowing users to deactivate the Chinese server. By April 25, any user that had not expressly kept their data on the Chinese server was to be automatically removed from its data route.
Such an “opt-in” approach to data sharing is rare in the world of privacy.
And Zoom has been highly communicative about its blunders. Yuan has posted blogs repeatedly on his website updating users about security and new, common-sense features such as making security settings more prominent and reporting users.
He has also used his blogs to draw attention to the tools that have always existed for dealing with trolls, such as good cyber hygiene and tutorials for using the Zoom Waiting Room to vet join requests.
You can ask Zoom anything, as long as it’s on Zoom
Most notably, Zoom is hosting a series of weekly webinars since April 8 with Yuan himself, called “Ask Eric Anything.” He’s made himself as available as a CEO can be.
At one of the first of these webcasts, the majority of questions revolved around interface and troubleshooting, but some addressed security concerns.
For “the next 90 days,” Zoom will be “incredibly focused on enhancing our privacy and security,” promised Yuan.
See “Zoom CEO Eric Yuan Pledges to Address Security Shortcomings in ‘The Next 90 Days’,” Broadband Breakfast, April 20, 2020.
In fact, Zoom has branded itself around “The Next 90 Days,” where it has committed to focusing itself on solely privacy-related challenges.
Asked about the specifics of its efforts by Broadband Breakfast, a Zoom spokesperson said, “Together, I have no doubt we will make Zoom synonymous with safety and security.”
Zoom’s has also had a slew of conspicuous hires: Katie Moussouris, a cybersecurity expert who debugged Microsoft and the Pentagon; Leah Kissner, Google’s former head of privacy; and Alex Stamos, director of the Stanford Internet Observatory and Facebook’s former chief security officer.
During Stamos’ time at Facebook, he advocated greater disclosure around Russian interference on Facebook during the 2016 election. His insistence that Facebook do more created internal disagreements that eventually led to his departure.
“To successfully scale a video-heavy platform to such a size, with no appreciable downtime and in the space of weeks,” Stamos said in a blog post explaining his decision to temporarily leave Stanford and join Zoom, “is literally unprecedented in the history of the internet.”
He described the challenge as “too interesting to pass up.”
In the end, the problem that Zoom has faced isn’t specific to Zoom, but a human problem. The real challenge, as Stamos said, “is how to empower one’s customers without empowering those who wish to abuse them.”
Big Tech Reforms Need Review of Cybersecurity to Ensure Capabilities Will Not Be Diminished, Event Hears
Despite their efforts to improve consumer competition and security, some argue Congress’s legislation could have unintended effects.
WASHINGTON, May 26, 2022 – Experts warned Monday that antitrust legislation being considered to rein in Big Tech could exacerbate cybersecurity concerns that may jeopardize smaller players.
During a Foreign Policy panel hosted on Monday, American Enterprise Institute Senior Fellow Klon Kitchen said many startups are dependent on the underlying datasets, technologies, and code provided by large technology companies.
He argued that while giants like Microsoft can invest billions of dollars in cybersecurity, smaller companies simply do not have the capital necessary to invest in their own protocols. He called for legislation to have a “robust and honest” security review before it is adopted – reviews he argued are not currently taking place.
Though the panelists did not point specifically to any one bill that is particularly harmful, there are currently several high-profile bills aimed at reforming the tech industry.
One such bill that has been in the spotlight for several months is Sen. Amy Klobuchar’s, D-Minn., Consolidation Prevention and Competition Promotion Act of 2021, or S.3267. This bill would severely limit large tech companies from engaging in the acquisition of nascent competitors. The bill has been introduced in the Senate and has been read twice and referred to the Committee on the Judiciary.
American companies targeted in a field with global players
Former Deputy Secretary of State John Negroponte also expressed concerns Monday about various antitrust legislation before Congress.
“The various proposed bills out there generally only apply to a handful of United States companies, and in addition to that, they would not apply at all to foreign companies,” he said. “This is not a purely domestic market, although sometimes reading these laws, you would think that the drafters believe [that is the case].”
FTC Commissioner Concerned About Antitrust Impact on Already Rising Consumer Prices
Noah Phillips said Tuesday he wants the commission to think about the impact of antitrust rules on rising prices.
WASHINGTON, May 17, 2022 – Rising inflation should be a primary concern for the Federal Trade Commission when considering antitrust regulations on Big Tech, said Commissioner Noah Phillips Tuesday.
When considering laws, “the important thing is what impact it has on the consumer,” said Phillips. “We need to continue to guard like a hawk against conduct and against laws that have the effect of raising prices for consumers.”
Current record highs in the inflation rate, which means money is becoming less valuable as products become more expensive, has meant Washington must become sensitive to further price increases that could come out of such antitrust legislation, the commissioner said.
Phillips did not comment on how such movies would mean higher prices, but that signals, such as theHouse Judiciary Committee’s antitrust report two years ago, that reign in Big Tech companies and bring back enforcement of laws could mean higher prices. He raised concerns that recent policies are prohibiting competition rather than facilitating it.
This follows recent concerns that the American Innovation and Choice Online Act, currently awaiting Senate floor consideration, will inhibit America’s global competitiveness by weakening major American companies, thus impairing the American economy. That legislation would prohibit platform owners from giving preference to their products against third-party products.
This act is one of many currently under consideration at Congress, including Ending Platform Monopolies Act and Platform Competition and Opportunity Act.
Small businesses have worried that by enacting some legislation targeting Big Tech, they would be impacted because they rely on such platforms for success.
Small Business Owners Call for FTC, DOJ to Institute Antitrust Measures Against Big Tech
Small business owners vocalized concerns at a forum hosted by the FTC and the DoJ.
WASHINGTON, May 17, 2022 – Small business owners and employees urged the Federal Trade Commission last week to take further action against big tech company mergers that dominate their markets.
With Washington’s focus on scrutinizing potential mergers, small business members that appeared on a forum Thursday hosted by the FTC and Justice Department pushed for antitrust measures against market monopolization that they said undermines small business success. Jonathan Kanter, the assistant attorney general for the antitrust Division, called this a “new generation of digital giants.”
Saagar Enjeti, host of a media podcast, expressed his inability to participate in a truly free and open internet due to the influence of big tech companies, in which he said there has been a rash of misinformation on the coronavirus, the 2020 presidential election, and the Russian invasion of Ukraine.
Bradley Tusk, a venture capitalist who invests in tech startups, said he wants the FTC to have “more scrutiny” on big tech mergers. “The FTC should aggressively do everything in its power to do the job itself,” said Tusk.
Erin Wade agreed for more scrutiny on monopolies in which DoorDash and UberEats compete. As a restaurant owner, she said delivery mega platforms are harming restaurant profits and disrupting their business via tactics including underpricing their delivery fees and “bund[ling] orders so badly it damages customer relations.
“Small businesses are central to the American economy and American democracy,” Wade said during the event, pushing for the FTC to place more scrutiny on big tech companies.
According to FTC Chairwoman Lina Khan, as several digital platforms continue to control the market today, anti-trust agencies should do what they can to encourage competition and provide checks on these big tech companies.
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