October 20, 2020 — Industry officials and policy-makers who want the Federal Communications Commission to take a more active role in prescribing local rules for wireless facilities said that the rules in place for a 4G world of tall cellular towers don’t make sense in a 5G world.
Speaking at a September 29 event of the Federal Communications Bar Association, these officials contrasted 4G technology, which only requires a few tall cellular towers to deploy widespread access, to 5G technology. The newer technology requires “small cell” transmission facilities, and it requires a lot of them.
Yet, the FCC was tasked with interpreting aged, ambiguous language from the Telecommunications Act of 1996 to create rules governing the rollout of 5G small cells, these panelists said.
“The Commission, in a series of orders, interpreted old standards for the new form of technology,” said John Howes, government affairs counsel at the Wireless Infrastructure Association. Through a series of 2018 decisions, the FCC established rules regulating fees, put in place a moratorium order, formed aesthetic requirements, and more.
In response, countless local governments, pole-owning utilities, and wireless carriers petitioned for review of multiple aspects of the orders that were briefed and argued in the Ninth Circuit Court.
According to the panelists, the main argument made by municipalities protesting the FCC’s orders was that the agency’s standards were inconsistent with the Ninth Circuit’s interpretations of law.
“Municipalities argued that the FCC’s interpretations of Sections 253 and 332 of the 1996 Act, did not line up with what the rulings say local government can do,” said Nancy Werner, general counsel at the National Association of Telecommunications Officers and Advisors, which is critical of the FCC’s wireless deployment order.
On August 12, 2020, a three-judge panel in the City of Portland v. FCC rejected multiple of the challenges to the Federal Communications Commission’s Small Cell, Local Moratoria, and One Touch Make Ready orders.
Many have called the decision an undeniably win for wireless and wireline providers. “The order was fantastic from the point of industry,” said Josh Turner, partner at the Wiley Rein law firm. “It was hugely helpful in setting rules so everyone could understand what can and can’t be done.”
According to Tom Johnson, general counsel at the FCC, the agency also viewed the Court’s decision as a win. “The court gave us a lot of leeway to decipher the earlier language of the 1996 Act,” he said, adding, “the move will also help expedite broadband deployment.”
The battles between the FCC and local government are nowhere near done, as there are currently pending siting reforms throughout the Trump Administration, including regarding Section 6409 of the 2012 Spectrum Act, and other measures dealing with franchising and pole attachment proceedings and siting on federal lands.
5G Connected Traffic Structures Will Facilitate Safer, Environmentally Friendly Travel: Industry
The release of more spectrum will help move autonomous vehicles forward.
WASHINGTON, September 13, 2022 – 5G-connected street infrastructure, such as traffic lights, will make commuter travel environmentally friendly and safe, said a panel at a Punchbowl News event Thursday, and it can be facilitated by the release of more spectrum.
The move toward autonomous vehicles will require vehicles and road structures communicating with each other. Some vehicles on the road include sensors that detect objects to avoid collisions – but these vehicles still require someone behind the wheel.
Nick Ludlum, senior vice president and chief communications officer of the event’s sponsor, CTIA, spoke about the environmental benefits of autonomous transportation and said vehicles and road systems can “all work together…to make more efficient transit patterns…so people aren’t sitting and idling in cars with, [producing] all the emissions.”
But Ludlum noted that the Federal Communications Commission can facilitate such autonomous travel by auctioning off more spectrum. “More spectrum means better networks, and better networks means bigger innovations,” he said.
Joe Moye, CEO of autonomous transportation company Beep, said that his company’s specialty is autonomous shuttles – with capacities of 12–14 passengers.
“The vehicles have to interface with infrastructure like a human would,” said. Beep’s CEO argued that 5G-enabled real-time communication between vehicle and infrastructure is “absolutely critical to the safety and effectiveness of these types of vehicles.” Moye also explained that with 5G technology, Beep is developing systems by which a remote operator can take control of an autonomous vehicle and maneuver it out of an emergency.
Moye said he believes that adoption of autonomous mass transit could also significantly reduce commute-driven emissions.
“If we’re gonna really transform mobility as we know it,” Moye said, “we need to have a convenient, safe alternative to our personal vehicles.”
Open Radio Access Networks Can Save Energy, Say Panelists at Industry Summit
Broadband players in both the fiber marketplace and 5G space are pushing for energy-efficient networks.
September 8, 2022 – Open radio access networks allow administrators to utilize software that save energy, said Paul Challoner, vice president of Network Product Solutions for Ericsson, at Fierce Wireless’ Open RAN Summit on Wednesday.
Radio access networks connect personal devices – such as phones and computers – to core networks through radio waves. Open RANs’ components, unlike those of traditional RANs, are “interoperable” – a single network can function with pieces made by different manufacturers.
A crucial part of an Open RAN is the RAN Intelligent Control, a software component which enables users to obtain and run native as well as third-party software.
For instance, to eliminate energy waste during periods of light traffic, these sophisticated controls employ artificial intelligence software to direct signals to designated base stations only . This allows other base stations to hibernate. Traditional RANs lack the software capacity of O-RANs and therefore must run all base stations at all times.
Energy initiatives across telecom industry
Elsewhere in the telecom industry, broadband players are pushing for energy-efficient networks as well. Federal Communications Commission Commissioner Geoffrey Starks regularly calls for sustainable, net-zero carbon emissions. “We must continue to find ways to do more while using less,” he said in June.
Additionally, the Fiber Broadband Association recently released a report that found that fiber to the home technology creates less CO2 than either DSL or cable broadband. What’s more, the report found that since FTTH users are disproportionately likely to work from home, FTTH also results in less commute-driven CO2 emissions.
O-RAN as a 5G player
Many believe that open RAN technology will play a substantial role in creating an alternative to proprietary telecommunications equipment. As concerns mount about Chinese telecom manufacturer Huawei – including its connections to the Chinese Communist Party –O-RAN has emerged as a viable alternative to provide 5G coverage.
To safeguard O-RAN networks, networks must employ a bottom-to-top approach to cybersecurity, said Douglas Gardner, chief technologist for the Analog Devices’ CTO Office Security Center of Excellence, at Wednesday’s Open RAN Summit. Gardner argued that every part of the network – down to the chip level – must be constructed with potential cyberthreats in mind.
Ultimately, Gardner believes that expensive up-front investments in cybersecurity prevent far more expensive breaches down the road: “Good security costs vendors money. Get over it.”
David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?
5G, IoT and edge computing are giving companies the opportunity to make hyper-personalization even more ‘hyper’.
It’s very easy for personalization to backfire and subtract value instead of add it.
Consider the troubling fact that we may be arriving at a moment in hyper-personalization’s journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.
And that’s the paradox of hyper-personalization: if everyone’s doing it, then, in a sense, nobody is.
5G and related technologies such as IoT and edge computing are giving companies the opportunity to make hyper-personalization even more “hyper” via broader bandwidths and the faster processing of higher volumes of data.
This means we’re at a very interesting inflection point: where do we stop? If the promise of 5G is more data, better data, and faster data, and the result is knowing our customers even better to bug them even more, albeit in a “personal” way, when, where, and why do we say, “hold on—maybe this is going too far.”?
How do you do hyper-personalization well in a world where everyone else is doing it and where customers are becoming increasingly jaded about it and worried about how companies are using their data?
Let’s first look at what’s going wrong.
Hyper-personalization and bad data
Hyper-personalization is very easy to mess up, and when you do mess it up it has the exact opposite of its intended effect: it drives customers away instead of keeping them there.
Consider an online ad for a product that pops up for you on a website a couple days after you already bought the thing being advertised for. This is what I call “noise”. It’s simply a nuisance, and the company placing that ad—or rather, the data platform they’re using to generate the algorithms for the ads—should already know that the person has already bought this item and hence present not a “repeat offer” but an upsell or cross-sell offer.
This sounds rudimentary in the year 2022 but it’s still all too common, and you’re probably nodding your head right now because you’ve experienced this issue.
Noise usually comes from what’s known as bad data, or dirty data. Whatever you want to call it—it pretty much ruins the customer experience.
Hyper-personalization and slow data
The second major issue is slow data, which is any data being used way too slowly to be valuable, which usually includes data that has to the trip to the data warehouse before it can be incorporated into any decisions.
Slow data is one of the main reasons edge computing was invented: to be able to process data as closely to where it’s ingested as possible in order to use it before it loses any value.
Slow data produces not-so-fun customer experiences such as walking half a mile to your departure gate at the airport, only to find that the gate has been changed, and then, after you’ve walked the half mile back to where you came from, getting a text message on your phone from the airline saying your gate has been changed.
Again, whatever you want to call it—latency, slow data, annoying—the end result is a bad customer experience.
How to fix the hyper-personalization paradox
I have no doubt that the people who invented hyper-personalization had great intentions: make things as personal as possible so that your customers pay attention, stay happy, and stay loyal.
And for a lot of companies, for a long time, it worked. Then came the data deluge. And the regulations. And the jaded customers. We’re now at a stage where we need to rethink how we do personalization because the old ways are no longer effective.
It’s easy—and correct—to blame legacy technology for all of this. But the solution goes deeper than just ripping and replacing. Companies need to think holistically about all sides of their tech stacks to figure out the simplest way to get as much data as possible from A to B.
The faster you can process your data the better. But it’s not all just about speed. You also need to be able to provide quick contextual intelligence to your data so that every packet is informed by all of the packets that came before it. In this sense, your tech stack should be a little like a great storyteller: someone who knows what the customer needs and is feeling at any given moment, because it knows what’s happened up to this point and how it will affect customer decisions moving forward.
Let’s start thinking of our customer experiences as stories and our tech stacks as the storytellers—or maybe, story generators. Maybe then our personalization efforts will become truly ‘hyper-personal’— i.e., relevant, in-the-moment experiences that are a source of delight instead of annoyance.
David Flower brings more than 28 years of experience within the IT industry to the role of CEO of Volt Active Data. Flower has a track record of building significant shareholder value across multiple software sectors on a global scale through the development and execution of focused strategic plans, organizational development and product leadership. This piece is exclusive to Broadband Breakfast.
Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to email@example.com. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.
- FCC Spectrum Authority Expires on September 30, Agency Seeks Renewal
- NTCA Smart Rural Communities, International Telecommunications Union Conference, Carr on TikTok
- Kirsten Compitello: The Need for a Digital Equity Focus on Broadband Mapping
- Reason 4 to Attend Broadband Mapping Masterclass: Measuring Actual Speeds
- Senate Indian Affairs Committee Chair Takes FCC to Task for Communication With Tribes
- Dianne Crocker: Recession Fears Have Real Estate Market Forecasters Hitting the Reset Button
Signup for Broadband Breakfast
Broadband Roundup4 weeks ago
Comcast and Charter’s State Grants, AT&T Fiber in Arizona, New US Cellular Lobbyist
Broadband Roundup3 weeks ago
AT&T Sues T-Mobile Over Ad, Nokia Partners with Ready, LightPath Expanding
Broadband Roundup3 weeks ago
Promoting Affordable Connectivity Program, Google Bars Truth Social, T-Mobile Wins 2.5 GHz Auction
#broadbandlive3 weeks ago
Broadband Breakfast on September 21, 2022 – Broadband Mapping and Data
Fiber3 weeks ago
Missouri City Utility to Complete Fiber Build Using Utility Lease Model
#broadbandlive3 weeks ago
Broadband Breakfast on September 14, 2022 – How Can Cities Take Advantage of Federal Broadband Funding?
Rural4 weeks ago
FCC Commits Additional $800 Million From Rural Digital Opportunity Fund
#broadbandlive3 weeks ago
Broadband Breakfast on September 7, 2022 – Assessing the NTIA’s Middle Mile Grant Application Process