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Broadband's Impact

CES 2021 Entrepreneurs Leverage Cultural Moments to Build Tech Brands

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Screenshot from the CES 2021 event

January 18, 2021 – Intersectional feminism was the hashtag Chana Ginelle Ewing used on Instagram before being found by a book editor searching for an author to write a children’s book about equality. Intersectionality was the term that describes the unique experience of social identity giving the opportunity to give voice.

The term has entered popular culture because it is a railing cry to talk about identity and representation, and panelists at a Wednesday event at CES 2021, which focused on how emerging technology and global platforms have fueled a revolution in content and commerce.

As a black and queer woman, Ewing said she felt confident enough with her identity to create her subscription-based business model in a way to give representation to communities where others are like her.

She has focused on the category of “beauty in the box” through her business Geenie. It’s a niche market of beauty for trans, disabled, and fat folks that she said had been left out of the conversation.

Where conversations already exists on the long tail of the internet, brands have been rising that with share and identify around their values.

Prior to the reckoning of the 2020 riots, eCommerce business was dominated by giants like Amazon that give the convenience to get products as fast as they want. But, Ewing said, that creates a scenario to diminish small businesses.

She said that the pandemic has made consumers more conscious of supporting other business as advocates, as in a circle of discovery and sharing. Shopping from such places makes them feel good, gives them what they need, and supports small business that are helpful to society.

Converging trends that spell opportunities for brands to do more than just participate in culture, but to create and cultivate it

Carlos Watson, CEO of Ozy Media after a career in the privately-owned media business was part of his effort to re-imagine the news world. Starting Ozy Media digitally was his way to reach millennials and Gen Z member.

Watson said he believes the 2020s will be the new 1960s, with a focus on families, changes in a work scenario, and technologies. The changes from 2020 to the 2030s will be outstanding and wildly disruptive, he said.

A wide difference of view from parents to children, in points of view, will be even bigger. A fresh set of media companies created by Gen Z will break into the mainstream.

And in such a highly charged political environment, Carlos believes that in this new decade, values in the economy will matter.

Often, he said, content businesses do not stand on their own. However, there is a robust opportunity for the audience to receive content in different forms. He promoted Ozy Media as audio elements, festivals, and other items. He said that his company’s content was not predicted by an algorithm, but provided easy navigation throughout.

 

Broadband's Impact

Baltimore Needs Grassroots Help to Bridge Digital Divide, Experts Say

‘Baltimore lags behind many cities when it comes to the number of households with home internet connections.’

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Photo of Jason Hardebeck, director of Baltimore's Office of Broadband and Digital Equity

WASHINGTON, July 5, 2022 – Local leaders from Baltimore said at a Benton Institute event that there needs to be an alignment with the community and leadership when it comes to closing the digital divide.

“Baltimore lags behind many cities when it comes to the number of households with home internet connections,” said Amalia Deloney from the Robert W. Deutsch Foundation, which invests in projects to improve the quality of life in the city. The foundation estimates that 74,116 households don’t have internet access.

The event’s speakers pointed to digital redlining, in which segments of racial minority and lower income Americans are disconnected from services or can be considered living in low priority areas.

Jason Hardebeck, director of Baltimore’s Office of Broadband and Digital Equity, said the city is a “pioneer in redlining,” and “a century later, we still see the effect on the digital divide.”

To address this, Deloney said the foundation’s approach to the digital divide in Baltimore by starting at the social level through its Digital Equity Leadership Lab. This is a program for Baltimore residents to “increase their understanding of the internet and strengthen their ability to advocate for fast, affordable and reliable broadband.”

The program aims to train and build leadership within the community to advocate for closing the digital divide. It points to a strategy of bringing “advocates together with community leaders,” as “digital equity is social, not a technological problem,” said Colin Rhinesmith, founder and director of the Digital Equity Research Center.

Michelle Morton from the National Telecommunications Infrastructure Association also said local leaders need to work with community members to have a bottom-up approach. “You have to work with the people doing the work on the ground.

“Their voices matter,” said Morton.

Mayor Brandon Scott has allocated $35 million from President Joe Biden’s American Rescue Plan Act to close the digital divide across Baltimore “by the end of this decade.”

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Education

Metaverse Can Serve as a Supplement, Not Replacement, For Educators: Experts

The virtual world where avatars can meet as if they were in real life can be a companion for education.

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Screenshot of the Brookings event Tuesday

WASHINGTON, June 29, 2022 – Experts said at a Brookings Institution event said Tuesday that while the “metaverse” can go a long way toward improving education for some students, it should serve as a supplement to those educational goals.

The metaverse refers to a platform of 3D virtual worlds where avatars, or virtual characters, meet as if they were in the real world. The concept has been toyed with by Facebook parent Meta and is being used as a test for the educational space.

“The metaverse is a world that is accessible to students and teachers across the globe that allows shared interactions without boundaries in a respectful optimistic way,” Simran Mulchandani, founder of education app Project Rangeet, said at Tuesday’s event.

Panelists stated that as the metaverse and education meet, researchers, educators, policymakers and digital designers should take the lead, so tech platforms do not dictate educational opportunities.

“We have to build classrooms first, not tech first,” said Mulchandani.

Rebecca Kantar, the head of education at Roblox – a video game platform that allows players to program games – added that as the metaverse is still emerging and being constructed, “we can be humble in our attempt to find the highest and best way to bring the metaverse” into the classroom for the best education for the future.

Anant Agarwal, a professor at MIT and chief open education officer for online learning platform edX, stated the technology of the metaverse has the potential to make “quality and deep education accessible to everybody everywhere.”

Not a replacement for real social experiences

Kathy Hirsh-Pasek, senior fellow of the global economy and development at the Center for Universal Education, said that while the metaverse brings potential to improve learning, it is not a complete replacement for the social experience a student has in the classroom.

“The metaverse can’t substitute for social interaction. It can supplement.”

Mulchandani noted the technology of the metaverse cannot replace the teacher, but rather can serve to solve challenges in the classroom.

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Digital Inclusion

FCC Chairwoman Jessica Rosenworcel Emphasizes 100 Percent Broadband Adoption

‘It’s about making sure wireless connections are available in 100 percent of rural America,’ said the chairwoman.

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Photo of Kelley Dunne, CEO of AmeriCrew, leading panel on workforce issues at the Rural Wireless Infrastructure Summit by Drew Clark

PARK CITY, Utah, June 28, 2022 – The Federal Communications Commission is making progress towards bringing “affordable, reliable, high-speed broadband to 100 percent of the country,” Chairwoman Jessica Rosenworcel said at the Rural Wireless Infrastructure Summit here on Tuesday.

Rosenworcel pointed to the $65 billion Infrastructure Investment and Jobs Act now being deployed across the country, with a particular focus on unconnected rural and tribal areas.

Although the Commerce Department’s National Telecommunications and Information Administration will take the lead with these funds, the FCC’s new broadband coverage maps will be important in implementing state digital equity plans.

In her remarks, Rosenworcel also discussed how the upcoming 2.5 GigaHertz spectrum auction will involve licensing spectrum primarily to rural areas.

At the July FCC open meeting, said Rosenworcel, the agency is scheduled to establish a new program to help enhance wireless competition. It is called the Enhanced Competition Incentive Program.

The program aims to build incentives for existing carriers to build opportunities for smaller carriers and tribal nations through leasing or partitioning spectrum. Existing carriers will be rewarded with longer license terms, extensions on build-out obligations, and more flexibility in construction requirements.

“It’s about making sure wireless connections are available in 100 percent of rural America,” she said.

She also indicated her commitment to work with Congress to fund the FCC’s “rip and replace” program to reimburse many rural operators’ transitions from Chinese-manufactured telecommunications equipment. She also touted the role that open radio access networks can plan in more secure telecommunications infrastructure.

In other news at the conference, FCC Commissioner Brendan Carr addressed the role of funding broadband operations in rural America, the challenges of workforce training, and ensuring that rural carriers have access to high-cost universal service support.

In a session moderated by AmeriCrew CEO Kelley Dunne, panelists from the U.S. Labor Department, the Wireless Infrastructure Association and Texas A&M Extension Education Services addressed the need to offer a vocational career path for individuals for whom a four-year degree may not be the right choice. AmeriCrew helps U.S. military veterans obtain careers in building fiber, wireless and electric vehicle charging infrastructure.

Broadband Breakfast Editor and Publisher Drew Clark contributed to this report.

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