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FCC Should Prioritize Affordability and Digital Literacy with Emergency Broadband Funds

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January 29, 2021—FCC Acting Chairwoman Jessica Rosenworcel announced Thursday that she will convene a virtual roundtable discussion on February 12, 2021 to gather public input on how to structure the Emergency Broadband Benefit Program.

The $3.2 billion initiative, funded through Congressional appropriations in the Consolidated Appropriations Act of 2021, will enable eligible, low-income households to receive a discount on the cost of broadband service and certain connected devices, throughout the COVID-19 pandemic.

A panel of policy experts convened for a Broadband Breakfast Live Online event on Wednesday agreed subsidies from the federal government need to be spent wisely in order to get the most effective possible outcome from the federal program.

“The FCC should better define its objectives and collect data to ensure it is getting the most bang for its buck,” said Sarah Oh, research fellow at the Technology Policy Institute, adding that the agency has the resources to create better plans for data collection and analysis in preparation for the program’s disbandment.

In an initiative spearheaded by Oh, the Technology Policy Institute recently filed comments to the FCC on ways the agency could maximize the effectiveness of the program, and further, how the agency can learn from the program to continue addressing the digital divide beyond the pandemic.

TPI finds that the FCC’s objectives should be a combination of getting people connected and keeping people connected. Oh said the agency should both target households at risk of disconnection and encourage households without broadband connections to subscribe, with the federal aid.

Executive Director of the National Digital Inclusion Alliance, Angela Siefer, urged the agency to prioritize affordability and digital literacy measures. “We can’t focus all our attention federally on the rural availability and miss out on the fact that there are 26 million households in the U.S. that don’t adopt broadband in urban areas,” she said.

The digital divide is “less about availability and more about affordability and digital literacy,” said Siefer.

See Broadband Breakfast Live Online on Wednesday, January 27, 2021 — The Adoption and Use of 5G Broadband

While Trina Coleman, board member at the U.S. Distance Learning Association, said the agency should use the funds to increase adoption initiatives, she recognized that adoption can be a tricky subject.

Coleman highlighted the fact that some may be weary to participate in the program, due to an overall distrust of the government. She added that older populations may be satisfied with functionalities offered by mobile phones, and may not want to adopt broadband.

The panelists agreed that broadband data remains largely unavailable and called for the agency to gather better data on where broadband exists and where it does not. Coleman highlighted that only 22 states contribute data on where broadband exists to the National Broadband Availability Map, leaving more than half of the United States with no data on it.

This event is part of a six-part event series, “A No-Nonsense Guide to 5G,” on Broadband Breakfast Live Online.

A No-Nonsense Guide to 5G’ sponsored by:

Events in A No-Nonsense Guide to 5G” include:

  • Wednesday, October 14, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: The Hype and the Reality of 5G
    • This opening panel will set the stage for Broadband Breakfast Live Online’s consideration of the policy, technology and practical questions around the 5G wireless standard. What is 5G, and why is there so much buzz about it? How much of an improvement is it over prior generations of wireless? In other words: What is real, and what is hype? How the issues of trusted partners, rights-of-way deployment, and spectrum policy interact? Where is 5G seeing early successes, and what are the stumbling blocks?”
  • Wednesday, October 28, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: National Security and Trusted Partners
    • This panel will consider the global landscape for the 5G equipment ecosystem. It will consider issues in core networks, radio access networks and in handset equipment. How has the global landscape changed? Will 5G benefit from – or suffer because of – a new Cold War with China? How are American companies reacting to federal government initiatives for trusted partners? Where can the U.S. turn for solutions and alternatives to Chinese manufacturers?
  • Wednesday, November 18, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: A Case Study of Transformative Apps in the Enterprise
    • 5G is seeing its first real successes in the enterprise marketplace. To glimpse the future more accurately, Broadband Breakfast Live Online will consider case studies of applications in enterprise environments. What technologies and processes bring 5G success to the business marketplace? What needs to happen to bring 5G successes to the consumer marketplace?
  • Wednesday, December 9, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: Wireless Infrastructure, Municipal Rights-of-Way and the 5G Rural Fund
    • To realize the promise of 5G, far more base stations — wireless infrastructure facilities — will be necessary. 5G facilities and towers may not be as big as in previous generations of wireless technology. Still, the need for far more facilities has already created tensions with municipalities over rights-of-way. How can these conflicts be minimized? What are smart cities already doing to expedite wireless infrastructure deployment? Can the process be improved?
  • Wednesday, January 27, 2021, 12 Noon ET — “A No-Nonsense Guide to 5G: The Adoption and Use of 5G Broadband
    • What are some of the likely drivers of 5G equipment and services? How have existing consumer use cases been received? Are there 5G use cases that could help close the digital divide by elevating broadband utilization among communities of color and low-income populations? What can we expect from 5G technology in 2021?
  • Wednesday, February 10, 2021, 12 Noon ET — “A No-Nonsense Guide to 5G: Spectrum Policies to Advance Better Broadband
    • More than simply the next generation of wireless technology, 5G deployments make use of radio frequencies from an extremely wide range. For example, some 5G deployment are using mid-band spectrum between 3.4 GigaHertz (GHz) and 6 GHz. But 5G networks also promise tap into spectrum between 24 GHz and 100 GHz. It deploys these millimeter bands using network slicing and other advanced wireless tools. What new spectrum policies are necessary for 5G to flourish?

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?

5G, IoT and edge computing are giving companies the opportunity to make hyper-personalization even more ‘hyper’.

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The author of this Expert Opinion is David Flower, CEO of Volt Active Data

It’s very easy for personalization to backfire and subtract value instead of add it.

Consider the troubling fact that we may be arriving at a moment in hyper-personalization’s journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.

And that’s the paradox of hyper-personalization: if everyone’s doing it, then, in a sense, nobody is.

5G and related technologies such as IoT and edge computing are giving companies the opportunity to make hyper-personalization even more “hyper” via broader bandwidths and the faster processing of higher volumes of data.

This means we’re at a very interesting inflection point: where do we stop? If the promise of 5G is more data, better data, and faster data, and the result is knowing our customers even better to bug them even more, albeit in a “personal” way, when, where, and why do we say, “hold on—maybe this is going too far.”?

How do you do hyper-personalization well in a world where everyone else is doing it and where customers are becoming increasingly jaded about it and worried about how companies are using their data?

Let’s first look at what’s going wrong.

Hyper-personalization and bad data

Hyper-personalization is very easy to mess up, and when you do mess it up it has the exact opposite of its intended effect: it drives customers away instead of keeping them there.

Consider an online ad for a product that pops up for you on a website a couple days after you already bought the thing being advertised for. This is what I call “noise”. It’s simply a nuisance, and the company placing that ad—or rather, the data platform they’re using to generate the algorithms for the ads—should already know that the person has already bought this item and hence present not a “repeat offer” but an upsell or cross-sell offer.

This sounds rudimentary in the year 2022 but it’s still all too common, and you’re probably nodding your head right now because you’ve experienced this issue.

Noise usually comes from what’s known as bad data, or dirty data. Whatever you want to call it—it pretty much ruins the customer experience.

Hyper-personalization and slow data

The second major issue is slow data, which is any data being used way too slowly to be valuable, which usually includes data that has to the trip to the data warehouse before it can be incorporated into any decisions.

Slow data is one of the main reasons edge computing was invented: to be able to process data as closely to where it’s ingested as possible in order to use it before it loses any value.

Slow data produces not-so-fun customer experiences such as walking half a mile to your departure gate at the airport, only to find that the gate has been changed, and then, after you’ve walked the half mile back to where you came from, getting a text message on your phone from the airline saying your gate has been changed.

Again, whatever you want to call it—latency, slow data, annoying—the end result is a bad customer experience.

How to fix the hyper-personalization paradox

I have no doubt that the people who invented hyper-personalization had great intentions: make things as personal as possible so that your customers pay attention, stay happy, and stay loyal.

And for a lot of companies, for a long time, it worked. Then came the data deluge. And the regulations. And the jaded customers. We’re now at a stage where we need to rethink how we do personalization because the old ways are no longer effective.

It’s easy—and correct—to blame legacy technology for all of this. But the solution goes deeper than just ripping and replacing. Companies need to think holistically about all sides of their tech stacks to figure out the simplest way to get as much data as possible from A to B.

The faster you can process your data the better. But it’s not all just about speed. You also need to be able to provide quick contextual intelligence to your data so that every packet is informed by all of the packets that came before it. In this sense, your tech stack should be a little like a great storyteller: someone who knows what the customer needs and is feeling at any given moment, because it knows what’s happened up to this point and how it will affect customer decisions moving forward.

Let’s start thinking of our customer experiences as stories and our tech stacks as the storytellers—or maybe, story generators. Maybe then our personalization efforts will become truly ‘hyper-personal’— i.e., relevant, in-the-moment experiences that are a source of delight instead of annoyance.

David Flower brings more than 28 years of experience within the IT industry to the role of CEO of Volt Active Data. Flower has a track record of building significant shareholder value across multiple software sectors on a global scale through the development and execution of focused strategic plans, organizational development and product leadership. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Optional Security Features for 5G Technology Poses Risks

The next generation wireless technology is being touted as the most secure yet.

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Photo of Dan Elmore of the Idaho National Labratory

WASHINGTON, July 28, 2022 – 5G technology can still present security concerns despite being touted as the most secure of the cellular generations, said Dan Elmore of the Idaho National Laboratory at a 5G Future event Thursday.

In response to the emerging challenge of validating 5G security protocols and data protection technologies, the Idaho National Laboratory established its Wireless Security Institute in 2019 to coordinate government, academic, and private industry research efforts to foster more secure and reliable 5G technology.

While 5G network offers a “rich suite” of security features in the standards, most of it is optional for manufacturers and developers to choose to implement in their system or device, said Elmore, who is the director for critical infrastructure security at the INL. This poses a significant challenge for 5G, particularly for critical infrastructure applications, as consumers may not know how standards are implemented, Elmore said.

Elmore urged consumers, especially federal agencies, to ask the hard questions and consider “what vulnerabilities might be present in how they [manufacturers and developers] employ those standards that could be exploited.”

5G is designed to allow cellular devices to connect at higher speeds with lower latency, the delay in loading requests, than previous generations. Already, wireless carriers are incorporating it into devices and working on national 5G networks.

Because of its facilitation of real-time monitoring, 5G technology is expected to help tackle critical issues like climate change and environmental sustainability.

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5G Will Help Enhance Environment Protection and Sustainability, Conference Hears

The technology has already been used by companies to monitor and make more efficient systems to reduce emissions.

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Photo of Bourhan Yassin, CEO of Rainforest Connection

WASHINGTON, June 28, 2022 – Because of its facilitation of real-time monitoring and more efficient use of systems, 5G technology will help tackle climate change and beef up environmental sustainability, an Information Technology and Innovation Foundation event heard Tuesday.

5G technology’s ubiquitous connectivity and lower latency enables climate technology that decarbonizes manufacturing plants, enables rainforest monitoring, and limits greenhouse gas emissions from transportation.

5G also enables real-time traffic control and monitoring that can help minimize carbon footprint, said John Hunter from T-Mobile, which has a large 5G network thanks in part to its merger with Sprint.

Finnish 5G equipment supplier Nokia has invested in smart manufacturing relying on the speed of 5G in its plants, which it said has resulted in a 10 to 20 percent carbon dioxide reduction and a 30 percent productivity improvement with 50 percent reduction in product defects.

Non-profit tech startup Rainforest Connection has used 5G technology to implant sensitive microphones into endangered rainforests in over 22 countries around the world. These microphones pick up on sounds in the forest and transmit them in real time to personnel on the ground.

These highly sensitive machines are camouflaged in trees and can pick up sounds of gunfire from poaching and chainsaws from illegal logging activity from miles away. The technology has proven to be significant in rainforest conservation and will enable researchers and scientists to find innovative solutions to help endangered species as they study the audio.

“By being able to integrate technologies such as 5G, we can accelerate that process… to achieve the mission [of mitigating climate change effects] sooner than we expected,” said Rainforest Connection CEO Bourhan Yassin.

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