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Shabbir Bagasrawala: A Clarion Call for Supply Chain Diversity in Our Telecom Networks

Limited competition is provided by the existing trio of vendors. This worsens the supply chain problem for operators.

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The author of this Expert Opinion is Shabbir Bagasrawala, Head of Go-to-Market Team at Altiostar

As countries across the world are reacting and adapting in their own ways to manage COVID-19 impacts, the data and communications network across the globe has become the proverbial nervous system to cope with the pandemic. Never has networking played a more profound role in ensuring continuity of many areas of life and will be viewed in hindsight as one of the foundations that powered the zeitgeist of this challenging period.

However, as service providers are factoring this surge in traffic in their 4G expansion and 5G build out plans, many mobile network operators are looking into the long-term implications of this growth in data demand.

One aspect that will need to be re-examined is the supply chain for the radio access network infrastructure that drives wireless mobile networks today. The RAN consists of the equipment at cell towers, and forms the larger part of wireless networks today.

Challenges with current RAN supply chain

Currently the supply for this equipment is dominated by three vendors: Huawei, Nokia and Ericsson. More than 80 percent of global market share for this equipment is owned by this trio, thus making networks in many countries overly dependent on them.

The radio equipment that goes on the towers, the adjunct equipment deployed at the bottom of the tower and the software is a proprietary solution provided by one of these vendors. The interfaces connecting the different components are proprietary and closed, making modularity and audits extremely difficult.

The limited competition provided by the existing trio of legacy vendors as well as the regulatory intervention, and even curtailment, of Huawei as a vendor in some regions is leading to a duopoly scenario. This worsens the supply chain problem and often leads to significantly higher costs for the operators who have no negotiating leverage.

The open RAN alternative

Consolidation of the supply chain to this trio has been a problem that the industry as a whole has been examining even before the pandemic. Initiatives such as the O-RAN Alliance and the Open RAN Policy Coalition were formed by mobile services providers and vendors to push for new standards and policies, promoting a new supply chain through open RAN.

Open RAN broadens the vendor ecosystem through the availability of standardized interoperable interfaces between different elements within the RAN. This transforms today’s vertical solution, provided by one vendor, into a modular alternative where each part of the system can be supplied by a number of vendors. Open RAN retains competitiveness and enables the mobile network operator  to acquire best-in-class network elements.

By virtue of introducing modularity, there is an opportunity for new vendors and startups to participate in this market and thus drive innovation as well as competition in specific niches of RAN functionality.

Call to action

Mobile networks in many countries are now in a precarious situation due to overly narrow supply chain options available to them. These operators owe it to themselves as well as the subscribers that they are serving to consider an

Open RAN approach in addition to their current legacy vendors. Not only will this help improve overall innovation and competitiveness in the industry, but it could also provide them the security of having a diverse pool of vendors through which they can build and sustain their network.

To achieve this diversity we propose the following steps to be taken :

  • Open interfaces to allow for modularity need to become a requirement for future networks that are being built out for next generation networks
  • Standards bodies actively consider work items that are non-biased towards supporting open specifications
  • Create more interoperability labs to ensure more vendor participation and especially smaller innovative companies
  • Mobile network operators should carve out a portion of their 4G networks to actively begin the transition towards open RAN and to actively drive demand for such kind of solutions
  • Train procurement teams to use more multi-dimension analysis for vendor selection
  • Regulatory bodies actively encourage such diversity through incentives
  • Government organizations fund and participate in studies that pave the path for open RAN mechanisms in the network
  • Transitions to cloud will enable software disaggregation which will lead to accelerated upgrade cycles as well as introductions of new vendors

A lack of vendor diversity weakens the overall wireless network because the lack of competition means less innovation, higher costs and the potential for single-vendor vulnerability. This is unacceptable in a world where 5G technology is designed for innovation that we can’t even begin to predict.

It’s also unacceptable in a world slowly coming out a pandemic that will need its networks to support new work, information and entertainment models – and more data – for years to come. Modular and open network are the way forward.

Shabbir Bagasrawala serves as head of the go-to-market team at Altiostar. His team is currently leading technical engagements with mobile network operators globally and helping them adopt open virtualized RAN solutions into their networks.  He has more than 15 years of experience in the telecommunications market with a focus on wireless networks and holds several patents in wireless. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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5G

David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?

5G, IoT and edge computing are giving companies the opportunity to make hyper-personalization even more ‘hyper’.

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The author of this Expert Opinion is David Flower, CEO of Volt Active Data

It’s very easy for personalization to backfire and subtract value instead of add it.

Consider the troubling fact that we may be arriving at a moment in hyper-personalization’s journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.

And that’s the paradox of hyper-personalization: if everyone’s doing it, then, in a sense, nobody is.

5G and related technologies such as IoT and edge computing are giving companies the opportunity to make hyper-personalization even more “hyper” via broader bandwidths and the faster processing of higher volumes of data.

This means we’re at a very interesting inflection point: where do we stop? If the promise of 5G is more data, better data, and faster data, and the result is knowing our customers even better to bug them even more, albeit in a “personal” way, when, where, and why do we say, “hold on—maybe this is going too far.”?

How do you do hyper-personalization well in a world where everyone else is doing it and where customers are becoming increasingly jaded about it and worried about how companies are using their data?

Let’s first look at what’s going wrong.

Hyper-personalization and bad data

Hyper-personalization is very easy to mess up, and when you do mess it up it has the exact opposite of its intended effect: it drives customers away instead of keeping them there.

Consider an online ad for a product that pops up for you on a website a couple days after you already bought the thing being advertised for. This is what I call “noise”. It’s simply a nuisance, and the company placing that ad—or rather, the data platform they’re using to generate the algorithms for the ads—should already know that the person has already bought this item and hence present not a “repeat offer” but an upsell or cross-sell offer.

This sounds rudimentary in the year 2022 but it’s still all too common, and you’re probably nodding your head right now because you’ve experienced this issue.

Noise usually comes from what’s known as bad data, or dirty data. Whatever you want to call it—it pretty much ruins the customer experience.

Hyper-personalization and slow data

The second major issue is slow data, which is any data being used way too slowly to be valuable, which usually includes data that has to the trip to the data warehouse before it can be incorporated into any decisions.

Slow data is one of the main reasons edge computing was invented: to be able to process data as closely to where it’s ingested as possible in order to use it before it loses any value.

Slow data produces not-so-fun customer experiences such as walking half a mile to your departure gate at the airport, only to find that the gate has been changed, and then, after you’ve walked the half mile back to where you came from, getting a text message on your phone from the airline saying your gate has been changed.

Again, whatever you want to call it—latency, slow data, annoying—the end result is a bad customer experience.

How to fix the hyper-personalization paradox

I have no doubt that the people who invented hyper-personalization had great intentions: make things as personal as possible so that your customers pay attention, stay happy, and stay loyal.

And for a lot of companies, for a long time, it worked. Then came the data deluge. And the regulations. And the jaded customers. We’re now at a stage where we need to rethink how we do personalization because the old ways are no longer effective.

It’s easy—and correct—to blame legacy technology for all of this. But the solution goes deeper than just ripping and replacing. Companies need to think holistically about all sides of their tech stacks to figure out the simplest way to get as much data as possible from A to B.

The faster you can process your data the better. But it’s not all just about speed. You also need to be able to provide quick contextual intelligence to your data so that every packet is informed by all of the packets that came before it. In this sense, your tech stack should be a little like a great storyteller: someone who knows what the customer needs and is feeling at any given moment, because it knows what’s happened up to this point and how it will affect customer decisions moving forward.

Let’s start thinking of our customer experiences as stories and our tech stacks as the storytellers—or maybe, story generators. Maybe then our personalization efforts will become truly ‘hyper-personal’— i.e., relevant, in-the-moment experiences that are a source of delight instead of annoyance.

David Flower brings more than 28 years of experience within the IT industry to the role of CEO of Volt Active Data. Flower has a track record of building significant shareholder value across multiple software sectors on a global scale through the development and execution of focused strategic plans, organizational development and product leadership. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Expert Opinion

Johnny Kampis: Democrats Needlessly Push Another Round of Net Neutrality Legislation

The Net Neutrality and Broadband Justice Act may harm the ability of broadband infrastructure to grow.

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The author of this Expert Opinion is Johnny Kampis, director of telecom policy for the Taxpayers Protection Alliance.

It ain’t broke, but Democrats keep trying to “fix” it.

July 28 saw the introduction of a bill to reimplement Title II regulations on broadband providers, paving the way for a second attempt at “net neutrality” rules for the internet.

Led by Sen. Ed Markey, D-Mass., along with co-sponsors Sen. Ron Wyden, D-Ore., and Rep. Doris Matsui, D-Calif., the comically named Net Neutrality and Broadband Justice Act would classify ISPs as common carriers and give the Federal Communications Commission significant power to regulate internet issues such as pricing, competition, and consumer privacy.

Markey claims that the deregulation of the internet under former FCC Chairman Ajit Pai left broadband consumers unprotected. But as data has shown, and Taxpayers Protection Alliance’s own investigation highlighted, no widespread throttling, blocking or other consumer harm occurred after the Title II rules were repealed.

Randolph May, president of the Free State Foundation, noted after Markey’s bill was released that nearly all service providers’ terms of service contain legally enforceable commitments to not block or throttle the access of their subscribers to lawful content.

Markey said his legislation, which would codify broadband access as an essential service, will equip the FCC with the tools it needs to increase broadband accessibility.

The country already has the tools it needs to close the digital divide, with billions in taxpayer dollars flowing to every state to boost broadband access. For example, less than $10 billion in federal funding was dedicated to broadband in 2019, but an incredible $127 billion-plus in taxpayer dollars will be dedicated to closing the digital divide in the coming years. That doesn’t even count the nearly $800 billion in COVID-19 relief and stimulus funding that could be used for multiple issues, including broadband growth.

The bill’s proponents say that the FCC can foster a more competitive market with the passage of the legislation. FCC’s data already indicate the market is extremely competitive, with 99 percent of the U.S. population able to choose between at least two broadband providers. That doesn’t even account for wireless carriers and their rapid development of 5G.

The Net Neutrality and Broadband Justice Act may instead harm the ability of broadband infrastructure to grow without funneling even more taxpayer money toward the cause. Studies have shown that private provider investment increased after the regulatory uncertainty of Title II rules were removed. Prior to the reversal of the 2015 Open Internet Order, broadband network investment dropped more than 5.6 percent, the first decline outside of a recession, the FCC reported.

US Telecom reported that capital expenditures by ISPs totalled $79.4 billion in 2020 and grew to $86.1 billion in 2021.

Michael Powell, president and CEO of NCTA – The Internet & Television Association, called the issue of net neutrality “an increasingly stale debate” with justifications for it that “seem increasingly limp.”

“In the wake of the once-in-a-lifetime infrastructure bill, we need to be focused collectively on closing the digital divide and not taking a ride on the net neutrality carousel for the umpteenth time for no discernable reason,” he said. “Building broadband to unserved parts of this country is a massive, complex, and expensive undertaking. Slapping an outdated and burdensome regulatory regime on broadband networks surely will damage the mission to deploy next-generation internet technology throughout America and get everyone connected.”

Again, the specter of Title II regulations rears its ugly head for no discernible reason other than the government’s insatiable need for control. The broadband market has proven itself as a market that functions better with a light-touch approach, so we hope that Congress says not to this misguided bill.

Johnny Kampis is director of telecom policy for the Taxpayers Protection Alliance. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Digital Inclusion

Doug Lodder: How to Prevent the Economic Climate from Worsening the Digital Divide

There are government programs created to shrink the digital divide, but not many Americans know what’s out there.

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The author of this Expert Opinion is Doug Lodder, president of TruConnect

From gas to groceries to rent, prices are rocketing faster than they have in decades. This leaves many American families without the means to pay for essentials, including cellphone and internet services. In fact, the Center on Poverty and Social Policy reports that poverty rates have been steadily climbing since March. We’re talking about millions of people at risk of being left behind in the gulf between those who have access to connectivity and those who don’t.

We must not allow this digital divide to grow in the wake of the current economic climate. There is so much more at stake here than simply access to the internet or owning a smartphone.

What’s at stake if the digital divide worsens

Our reliance on connectivity has been growing steadily for years, and the pandemic only accelerated our dependence. Having a cell phone or internet access are no longer luxuries, they are vital necessities.

When a low-income American doesn’t have access to connectivity, they are put at an even greater disadvantage. They are limited in their ability to seek and apply for a job, they don’t have the option of convenient and cost-effective telehealth, opportunities for education shrink, and accessing social programs becomes more difficult. I haven’t even mentioned the social benefits that connectivity gives us humans—it’s natural to want to call our friends and families, and for many, necessary to share news or updates. The loss or absence of connectivity can easily create a snowball effect, compounding challenges for low-income Americans.

The stakes are certainly high. Thankfully, there are government programs created to shrink the digital divide. The challenge is that not many Americans know what’s out there.

What can be done to improve it

In the 1980s, the Reagan administration created the federal Lifeline program to subsidize phones and bring them into every household. The program has since evolved to include mobile and broadband services.

More than 34 million low-income Americans are eligible for subsidized cell phones and internet access through the Lifeline program. Unfortunately, only 1 in 5 eligible people are taking advantage of the program because most qualified Americans don’t even know the program exists.

The situation is similar with the FCC’s Affordable Connectivity Program, another federal government program aimed at bringing connectivity to low-income Americans. Through ACP, qualifying households can get connected by answering a few simple questions and submitting eligibility documents.

Experts estimate that 48 million households—or nearly 40% of households in the country—qualify for the ACP. But, just like Lifeline, too few Americans are taking advantage of the program.

So, what can be done to increase the use of these programs and close the digital divide?

Our vision of true digital equity is where every American is connected through a diverse network of solutions. This means we can’t rely solely on fixed terrestrial. According to research from Pew, 27% of people earning less than $30,000 a year did not have home broadband and relied on smartphones for connectivity. Another benefit of mobile connectivity—more Americans have access to it. FCC data shows that 99.9% of Americans live in an LTE coverage area, whereas only 94% of the country has access to fixed terrestrial broadband where they live.

Additionally, we need more local communities to get behind these programs and proactively market them. We should see ads plastered across billboards and buses in the most impacted areas. Companies like ours, which provide services subsidized through Lifeline and ACP, market and promote the programs, but we’re limited in our reach. It’s imperative that local communities and their governments invest more resources to promote Lifeline, ACP and other connectivity programs.

While there’s no panacea for the problem at hand, it is imperative that we all do our part, especially as the economic climate threatens to grow the digital divide. The fate of millions of Americans is at stake.

Doug Lodder in President of TruConnect, a mobile provider that offers eligible consumers unlimited talk, text, and data, a free Android smartphone, free shipping, and access to over 10 million Wi-Fi hotspots; free international calling to Mexico, Canada, South Korea, China and Vietnam; plus an option to purchase tablets at $10.01. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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