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Privacy

Americans Willing To Pay More For Privacy On Social Media And Smartphones, Researcher Finds

Ajit Ghuman said Americans generally would pay more for full privacy — including on smartphone purchases.

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Ajit Ghuman with Broadband Breakfast reporter Derek Shumway

May 13, 2021 – A study by a marketing expert found Americans are willing to pay more for full data privacy on social media and their smartphones, which he said could pave the way for a new class of companies that could fulfil those privacy needs.

In an interview with Broadband Breakfast, Ajit Ghuman, who runs marketing at customer engagement platform Narvar, sat down to discuss why Americans are willing to pay extra for privacy when it comes to their smartphone uses, and why men are particularly willing to pay more than double than women for full privacy on social media.

The definition of full privacy in this study means customer data cannot be sold to advertisers and is not kept by the company.

Ghuman was curious to know if people were willing to pay for privacy, and if so, how much they would pay. This led him to personally research the issue outside of his professional work and he has since compiled his findings in a book he wrote.

Ghuman reported in the book that “when it comes to social media services, men said they are willing to pay $10 per month on average for full privacy, whereas women indicated they are only willing to pay $4 per month.”

Women willing to pay more than men on smartphone privacy

When it comes to smartphone use, however, women were more willing than males to pay for full phone privacy at $33 vs $15.

Though the study focuses on what people are willing to pay rather than the reasons behind their willingness to pay, Ghuman hypothesized one reason could be due to the level of “ID” exposure in one’s job. Men are probably exposed to more ID jobs, which are jobs that require lots of identifying information and data about the worker.

When faced with a decision on buying a smartphone, “Americans indicated they are willing to pay $30 on average on top of an averagely priced smartphone ($580) for full privacy.” Though complete details explaining what one might view as “full privacy” is not discussed, Ghuman noted that because privacy these days comes with a lot of conditions, “we really don’t know to what extent data is private.”

Ghuman found that “Americans over the age of 25 are willing to pay more for privacy than those that are younger.” One possible explanation for this is because people want to hold on to their jobs.

“The most privacy conscious consumers (measured by willingness to pay) live in the Northeast of the U.S. while the least privacy conscious by a large margin live in the Midwest,” Ghuman found.

Born in China and adopted to American Fork, Utah, Reporter Derek Shumway graduated from Brigham Young University with a bachelor's degree in political science and a minor in international strategy and diplomacy. At college, he started an LED lightbulb company. word

Cybersecurity

Microsoft Executive Calls For Improved Information Sharing Between Governments and Companies

Brad Smith said information sharing is critical for preventative measures against cyberattacks.

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Microsoft Vice Chair Brad Smith

WASHINGTON, September 20, 2021—Microsoft Vice Chair Brad Smith called for improved information sharing between countries to prevent cyberattacks on critical infrastructure.

While participating in a Washington Post Live discussion on September 20, Smith pointed toward certain sectors and aspects of society that should be protected from cyberwarfare. He specifically mentioned that a country’s digital supply chains, healthcare systems, and electoral processes should be considered off limits.

“I think the sobering fact of life is that unfortunately the world typically comes together to do what needs to be done only after it has experienced some kind [disaster],” he said.

“If we said we won’t harm civilians in a time of war, why should we for a moment, tolerate this kind of harm to civilians in what is supposed to be a time of peace?” Smith likened the SolarWinds attack to tampering with a blood supply to harm recipients.

A webinar in June hosted by the Stimson Center heard that a cybersecurity framework between countries is key to combatting cyberattacks.

Information sharing with private companies

In addition to reaffirming a commitment to not cause civilian harm, Smith also called for improving coordination and information sharing between private companies and stated that these efforts are enhanced by government leadership.

“I think any day when we’re sitting down and talking about how we can collaborate more closely among companies, that’s probably a good day.” Smith lauded efforts by the Biden Administration to facilitate information sharing between tech companies to prevent further attacks like the one SolarWinds suffered, “We are going to need a government that can work as a single well-coordinated team and the team is going to need to include participants in an appropriate way from the private sector as well. I’m hopeful, encouraged and I would dare say even optimistic.”

Last month, Comcast Cable’s chief product and information officer Noopur Davis said the private sector is falling behind on information sharing during cyberattacks, and that companies in the tech industry are reevaluating their strategies and how they share information to prevent such acts. Some have noted that companies are still not prioritizing cybersecurity.

Senator Angus King, I-Maine, has even called for new rules requiring companies to disclose when they’ve been breached in a hack.

Shortage of cybersecurity workforce

Smith noted, however, that there is still a lot of work that needs to be done. He described a “substantial shortage” of cybersecurity professionals, which he stated is one of the reasons organizations are not able to move quickly enough to keep pace with bad actors and implement best practices.

“There is a real opportunity for us to work together for community colleges to do more [and] for businesses to do more to train their people,” he said.

Overall, Smith stated that things are moving in the right direction but emphasized that the international community—governments and otherwise—need to establish better methods of federating data that is secure from bad actors but accessible to the necessary parties.

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Cybersecurity

Private Sector Falling Behind on Information Sharing During Cyberattacks, Says Comcast Rep

Comcast’s Noopur Davis says cyber attackers share information better than the private sector.

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Noopur Davis, Chief Product and Information Officer at Comcast Cable.

ASPEN, Colorado, August 23 — In the wake of an influx of ransomware attacks on critical infrastructure and cyberattacks on private carriers, entities across the technology industry are revaluating their strategies and how they share information to prevent such acts.

T-Mobile announced on August 15 that as many as 50 million consumers had their private data compromised during a data breach. Days later, on August 17, as part of Technology Policy Institute’s 2021 Aspen Forum, Noopur Davis, Chief Product and Information Officer at Comcast Cable, sat down for a fireside chat to discuss what the industry was doing to address this event and events like it.

Join in Broadband Breakfast Live Online’s Discussion on “Cybersecurity: Reviewing the Biden Administration’s Executive Order,” on Wednesday, August 25, 2021, at 12 Noon ET.

When Davis was asked how she felt about the current state of cybersecurity, she said it was okay, but that the telecom community at large would have to do more.

She referenced the mean time of comfort—that is, the average duration between the time that a service becomes connected to the internet and when it is targeted by bad actors. While in the early days of the internet cybersecurity experts could expect to have significant mean times of comfort, she stated that this is no longer the case.

“The second you connect [to the internet] you are attacked,” she said.

As soon as a successful breach is recognized, Davis explained that the target companies begin to revaluate their “TTP,” or tactics, techniques, and procedures.

Information sharing is crucial

Though one company may find a remedy to their breach, other companies may remain vulnerable. To combat this, Davis said that it is critical for companies to share information quickly with their counterparts, but she indicated that this is a race that the private sector is currently losing.

“[Attackers] share information better than [the private industry does].”

She went further, revealing that there is now a sophisticated market for malware as a service, where various platforms publish reviews for their products and services and even offer tech support to those struggling to get the most out of their purchases.

Growing market for hacking tools

She pointed to the Colonial Pipeline attack as an example where hackers did not even create the malware themselves—they just purchased it from a provider online. She explained that this marketplace has significantly lowered the barriers of entry and deskilled the activity for would be attackers, and that theoretically anyone could engage in such nefarious acts today.

Though Davis was in favor of collaboration between companies to address these attacks, she made it clear that this would not mean that responses and capabilities would become standardized, and that every company would maintain their own unique strategies to ensure that their services and data remain uncompromised.

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Robocall

Associations Press FCC to Keep Robocall Extension for Facilities-Based Carriers

Organizations say preponderance of illegal calls don’t come from facilities-based providers.

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Acting FCC Chairwoman Jessica Rosenworcel

August 11, 2021 – In submissions to the Federal Communications Commission on Monday, associations representing smaller telecom are asking the agency to keep an extension specifically for facilities-based carriers to comply with new robocall rules.

In May, the FCC voted to push up by a year, from 2023 to 2022, the deadline for small carriers to comply with the STIR/SHAKEN regime, which requires telephone service providers to put in place measures – including analytics services to vet calls – to drastically reduce the frequency of scam, illegal robocalls, and ID spoofing that misleads Americans to believe the call is legitimate. Large carriers, however, had a deadline of June 30 this year.

But in submissions to the FCC this week, the Competitive Carriers Association, NTCA, and USTelecom said the preponderance of illegal robocalls come from smaller providers – those with fewer than 100,000 lines – that don’t have networks and, because of that, facilities-based carriers should have the additional year to comply with the rules, which is reportedly a highly technical and complex endeavor.

To appreciate the effort, providers must tag or label all calls on their network, using analytics tools, to ensure that the calls are legitimate. All illegitimate calls must be tagged as potential spam or blocked completely. Even still, the possibility of “false positives” can occur. Failure to comply with the rules could result in hefty penalties.

‘Good faith’ actors shouldn’t be penalized

“Commenters recognize as well that care must be taken to correctly identify this group of small providers in a surgical and precise manner that does not sweep in innocent actors and compel them to adopt this standard on a timeframe they had neither anticipated nor budgeted for,” the NTCA said in its submission to the FCC on Monday.

“A more targeted and effective way of capturing the parties that prompted these proposals can be found in the record – specifically, the Commission should require operators that are not ‘facilities-based’ voice providers…to adopt STIR/SHAKEN on a more accelerated timeframe,” the NTCA continued.

Burden of proof on non-facilities providers to show need for extension

USTelecom, however, added that the non-facilities-based providers – which generally originate calls over the public internet – should be able to request the full two-year extension, but they must show why they need it.

“It’s also critical that they are required to explain in detail and specificity why their robocall mitigation plans are sufficient to protect consumers and other voice service providers from illegal and unwanted robocalls,” USTelecom said in its Monday submission.

“Such a requirement would offer the right balance between affording non-facilities-based small providers the opportunity for the full extension if truly needed, but without creating an opportunity for the small VoIP providers responsible for illegal robocalls to abuse the process in order to continue to send unsigned illegal traffic downstream to the detriment of other providers and consumers,” USTelecom added.

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