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Robert Kubik, John Godfrey and Derek Johnston: After a Decade of Progress, What’s Next for 5G?

A decade after the advent of LTE, the next-generation 5G will be, and already is, a critical resource for Americans.

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The authors of this Expert Opinion are Samsung Electronics America officials Robert Kubik, John Godfrey and Derek Johnston

Now, a year after the COVID-19 pandemic first took hold in the U.S., it remains abundantly clear that access to high-speed internet is no longer a luxury, but a necessity across all aspects of our lives. For the majority of Americans with access to either fixed or mobile broadband, technology has been a lifeline — enabling them to work remotely, attend school virtually, video call loved ones across the globe and share crucial data needed by healthcare workers fighting the virus and to scientists finding the cure.

Tragically, for those without high-speed internet, the digital divide has never felt more acute. A decade after the advent of LTE, the next generation of wireless technology, 5G will, and already is, a critical resource when it comes to ensuring that more Americans have access to the information and services they need to survive in today’s ultra-connected society. With the ability to serve a larger, less densely populated area without the expense of laying cables and fibers, wireless infrastructure can be faster and cheaper to deploy than wireline in areas that have been chronically underserved — especially rural communities.

Broadband Breakfast Live Online hosted a six-part series, “A No-Nonsense Guide to 5G” in sponsorship with Samsung Electronics America. Links to each episode in the series are posted are at the bottom of this Expert Opinion.

Moreover, 5G brings the capabilities of fiber to wireless. 5G is like having fiber in your pocket, on the go. With its promise of ultra-low latency experiences for wireless applications, extremely fast mobile broadband connectivity, and reliable connectivity for IoT devices, 5G will spur a new era of digital innovation, revolutionizing life as we know it.

Thankfully, both imperatives — closing the digital divide and spurring innovation — can be advanced by supercharging the deployment of 5G which, while off to a strong start, still requires additional investment in, and creative thinking around, the use of new wireless spectrum bands.

5G is gaining momentum on all fronts. According to S&P Global, the pace of 5G deployments accelerated in 2021 despite the disruptions due to the pandemic: as of May 11, there are now 158 local operators with active 5G networks in 67 markets worldwide.

Over the past decade, improvements in antenna, transport, and use of multiple radio access technologies to provide higher bandwidth have each moved 5G further ahead. Per the latest statistics from the Global Suppliers Association (GSA), there are at least 468 devices commercially available worldwide, (an increase of over 30 percent since January) available in the market across multiple bands with a focus on mid-band development. This has all been made possible through a process of public-private collaboration and innovation.

A crucial component of this is spectrum. The Federal Communications Commission (FCC), recognizing promise of 5G kick started the movement towards 5G when it enabled the use of higher bands for mobile services. Most recently, the FCC made significant progress opening mid-band spectrum when it auctioned C-band, which resulted in record setting financial commitments from wireless carriers with them committing over $81 billion to acquire the spectrum. This is good progress.

Samsung has long championed, and spearheaded, the path forward for 5G innovation. As early as 2012, we demonstrated possibilities with millimeter wave 5G by achieving 1 Gbps speed in a fixed wireless environment. In 2018, Samsung’s 5G portfolio became the first end–to-end solution to receive regulatory approval from the FCC. Shortly thereafter we brought to market the very first end-to-end 5G fixed wireless access solution operating in 28 GHz. And by May 2019, we had one of the first 5G phone (Galaxy S10 5G) approved by FCC. Since then, we have continued to demonstrate very high speeds in highly mobile environments, to recent achievements of 5.23 Gbps.

Moreover, to address the digital divide, Samsung with network operators and other industry partners have started to deploy 5G networks for fixed wireless broadband delivery in under-served communities in rural and urban areas. Samsung collaborations have leveraged their 5G mmWave network solutions in underserved communities in Houston, TX as well as 5G-ready CBRS networks in rural areas like Tennessee and Ohio, to deliver broadband to households.

Today, we’re proud to have 5G available in all with our Galaxy A-series 5G devices, many of which are under $500. This includes the Galaxy A52 5G, which supports eight 5G bands, including C-band, and will soon become operational in carrier networks, as well as the Galaxy A32 5G, which is available for under $300.

We are now closer than ever to making widespread 5G deployment a reality. The question now is: what else needs to happen to usher in 5G’s widespread deployment across the United States? Henceforth, more effective spectrum and government policies will be required to drive 5G growth.

Expanding Access to More High, Mid and Low-Band Wireless Spectrum

For 5G adoption to accelerate early on, it needed new spectrum bands, which lead Samsung to develop the millimeter wave spectrum. At the time, the FCC was offering 28 GHz spectrum that was used for fixed wireless access. It had two great advantages – a lot of bandwidth available (it offered 825 MHz license compared to the standard 5 MHz channels per license that the industry was using) and leverage better antenna technologies.

Then, between 2014 and 2018, the FCC and a lot of carriers got very active and excited about the possibilities of 5G and the FCC opened mmWave bands for mobile and fixed service. To fully realize a ubiquitous 5G vision, we had to lean on other bands. Today our latest mobile devices support 5G in up to 11 different bands from 600 MHz to 40 GHz.

The effective implementation of 5G and the services it will support still requires access to more spectrum of all types, but especially mid-band frequencies.

We are calling on the FCC and other government leaders to focus on delivering on the many ongoing spectrum work items they have already started. First is finishing C-band clearing and ensuring the market deployment is not delayed. Next is enabling a smooth auction in October this year of 3.45-3.55 GHz and implementing spectrum access methods with DoD shared users in the band. In the longer term, focus should be on bringing 3.1-3.45 GHz into the marketplace. We applaud the FCC’s recent actions on these bands, and we stand in full support of these developments and urge government leaders to do likewise.

Government Policy in Reducing Barriers to Deployment

At the same time as meeting the insatiable need for spectrum, we must reduce barriers to deployment. Many of these barriers can be reduced by government policy addressing infrastructure siting barriers, reducing costs of broadband deployment through programs like the FCC’s Rural Digital Opportunity Fund and 5G Rural Fund as well as meeting a growing demand for educational gaps in our society. The FCC has already this year taken great steps in reducing the costs of acquiring services and devices to close the homework gap by acting quickly on deploying the emergency connectivity fund. Industry is doing its part by and quickly and effectively building out networks using low, mid and high spectrum bands. As more spectrum becomes available, the need for a variety of base stations of different sizes and specifications becomes necessary, further pressing the need for reform on the deployment front which can best be addressed by government policy.

What’s Next

We are proud of our work in developing forward looking innovations in both devices and network solutions, but industry can’t do it alone – we also need effective spectrum and government policies to drive 5G growth.

Policymakers can chart the course forward on these policies and in doing so, ensure the U.S. sits at the forefront of 5G adoption, connecting more Americans to high-speed internet and laying the groundwork for future innovations that will enable better experiences for all. If government and industry continue to collaborate effectively, we can bring the full power of 5G to bear sooner than we think.

The authors of this Expert Opinion are Samsung Electronics America Senior Policy Director Robert Kubik, Senior Vice President of Public Policy John Godfrey and Head of Marketing 7 5G Business Development Derek Johnston. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

‘A No-Nonsense Guide to 5G’ sponsored by:

Events in A No-Nonsense Guide to 5G” include:

  • Wednesday, October 14, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: The Hype and the Reality of 5G
    • This opening panel will set the stage for Broadband Breakfast Live Online’s consideration of the policy, technology and practical questions around the 5G wireless standard. What is 5G, and why is there so much buzz about it? How much of an improvement is it over prior generations of wireless? In other words: What is real, and what is hype? How the issues of trusted partners, rights-of-way deployment, and spectrum policy interact? Where is 5G seeing early successes, and what are the stumbling blocks?”
  • Wednesday, October 28, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: National Security and Trusted Partners
    • This panel will consider the global landscape for the 5G equipment ecosystem. It will consider issues in core networks, radio access networks and in handset equipment. How has the global landscape changed? Will 5G benefit from – or suffer because of – a new Cold War with China? How are American companies reacting to federal government initiatives for trusted partners? Where can the U.S. turn for solutions and alternatives to Chinese manufacturers?
  • Wednesday, November 18, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: A Case Study of Transformative Apps in the Enterprise
    • 5G is seeing its first real successes in the enterprise marketplace. To glimpse the future more accurately, Broadband Breakfast Live Online will consider case studies of applications in enterprise environments. What technologies and processes bring 5G success to the business marketplace? What needs to happen to bring 5G successes to the consumer marketplace?
  • Wednesday, December 9, 2020, 12 Noon ET — “A No-Nonsense Guide to 5G: Wireless Infrastructure, Municipal Rights-of-Way and the 5G Rural Fund
    • To realize the promise of 5G, far more base stations — wireless infrastructure facilities — will be necessary. 5G facilities and towers may not be as big as in previous generations of wireless technology. Still, the need for far more facilities has already created tensions with municipalities over rights-of-way. How can these conflicts be minimized? What are smart cities already doing to expedite wireless infrastructure deployment? Can the process be improved?
  • Wednesday, January 27, 2021, 12 Noon ET — “A No-Nonsense Guide to 5G: The Adoption and Use of 5G Broadband
    • What are some of the likely drivers of 5G equipment and services? How have existing consumer use cases been received? Are there 5G use cases that could help close the digital divide by elevating broadband utilization among communities of color and low-income populations? What can we expect from 5G technology in 2021?
  • Wednesday, February 10, 2021, 12 Noon ET — “A No-Nonsense Guide to 5G: Spectrum Policies to Advance Better Broadband
    • More than simply the next generation of wireless technology, 5G deployments make use of radio frequencies from an extremely wide range. For example, some 5G deployment are using mid-band spectrum between 3.4 GigaHertz (GHz) and 6 GHz. But 5G networks also promise tap into spectrum between 24 GHz and 100 GHz. It deploys these millimeter bands using network slicing and other advanced wireless tools. What new spectrum policies are necessary for 5G to flourish?
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David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?

5G, IoT and edge computing are giving companies the opportunity to make hyper-personalization even more ‘hyper’.

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The author of this Expert Opinion is David Flower, CEO of Volt Active Data

It’s very easy for personalization to backfire and subtract value instead of add it.

Consider the troubling fact that we may be arriving at a moment in hyper-personalization’s journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.

And that’s the paradox of hyper-personalization: if everyone’s doing it, then, in a sense, nobody is.

5G and related technologies such as IoT and edge computing are giving companies the opportunity to make hyper-personalization even more “hyper” via broader bandwidths and the faster processing of higher volumes of data.

This means we’re at a very interesting inflection point: where do we stop? If the promise of 5G is more data, better data, and faster data, and the result is knowing our customers even better to bug them even more, albeit in a “personal” way, when, where, and why do we say, “hold on—maybe this is going too far.”?

How do you do hyper-personalization well in a world where everyone else is doing it and where customers are becoming increasingly jaded about it and worried about how companies are using their data?

Let’s first look at what’s going wrong.

Hyper-personalization and bad data

Hyper-personalization is very easy to mess up, and when you do mess it up it has the exact opposite of its intended effect: it drives customers away instead of keeping them there.

Consider an online ad for a product that pops up for you on a website a couple days after you already bought the thing being advertised for. This is what I call “noise”. It’s simply a nuisance, and the company placing that ad—or rather, the data platform they’re using to generate the algorithms for the ads—should already know that the person has already bought this item and hence present not a “repeat offer” but an upsell or cross-sell offer.

This sounds rudimentary in the year 2022 but it’s still all too common, and you’re probably nodding your head right now because you’ve experienced this issue.

Noise usually comes from what’s known as bad data, or dirty data. Whatever you want to call it—it pretty much ruins the customer experience.

Hyper-personalization and slow data

The second major issue is slow data, which is any data being used way too slowly to be valuable, which usually includes data that has to the trip to the data warehouse before it can be incorporated into any decisions.

Slow data is one of the main reasons edge computing was invented: to be able to process data as closely to where it’s ingested as possible in order to use it before it loses any value.

Slow data produces not-so-fun customer experiences such as walking half a mile to your departure gate at the airport, only to find that the gate has been changed, and then, after you’ve walked the half mile back to where you came from, getting a text message on your phone from the airline saying your gate has been changed.

Again, whatever you want to call it—latency, slow data, annoying—the end result is a bad customer experience.

How to fix the hyper-personalization paradox

I have no doubt that the people who invented hyper-personalization had great intentions: make things as personal as possible so that your customers pay attention, stay happy, and stay loyal.

And for a lot of companies, for a long time, it worked. Then came the data deluge. And the regulations. And the jaded customers. We’re now at a stage where we need to rethink how we do personalization because the old ways are no longer effective.

It’s easy—and correct—to blame legacy technology for all of this. But the solution goes deeper than just ripping and replacing. Companies need to think holistically about all sides of their tech stacks to figure out the simplest way to get as much data as possible from A to B.

The faster you can process your data the better. But it’s not all just about speed. You also need to be able to provide quick contextual intelligence to your data so that every packet is informed by all of the packets that came before it. In this sense, your tech stack should be a little like a great storyteller: someone who knows what the customer needs and is feeling at any given moment, because it knows what’s happened up to this point and how it will affect customer decisions moving forward.

Let’s start thinking of our customer experiences as stories and our tech stacks as the storytellers—or maybe, story generators. Maybe then our personalization efforts will become truly ‘hyper-personal’— i.e., relevant, in-the-moment experiences that are a source of delight instead of annoyance.

David Flower brings more than 28 years of experience within the IT industry to the role of CEO of Volt Active Data. Flower has a track record of building significant shareholder value across multiple software sectors on a global scale through the development and execution of focused strategic plans, organizational development and product leadership. This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

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Optional Security Features for 5G Technology Poses Risks

The next generation wireless technology is being touted as the most secure yet.

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Photo of Dan Elmore of the Idaho National Labratory

WASHINGTON, July 28, 2022 – 5G technology can still present security concerns despite being touted as the most secure of the cellular generations, said Dan Elmore of the Idaho National Laboratory at a 5G Future event Thursday.

In response to the emerging challenge of validating 5G security protocols and data protection technologies, the Idaho National Laboratory established its Wireless Security Institute in 2019 to coordinate government, academic, and private industry research efforts to foster more secure and reliable 5G technology.

While 5G network offers a “rich suite” of security features in the standards, most of it is optional for manufacturers and developers to choose to implement in their system or device, said Elmore, who is the director for critical infrastructure security at the INL. This poses a significant challenge for 5G, particularly for critical infrastructure applications, as consumers may not know how standards are implemented, Elmore said.

Elmore urged consumers, especially federal agencies, to ask the hard questions and consider “what vulnerabilities might be present in how they [manufacturers and developers] employ those standards that could be exploited.”

5G is designed to allow cellular devices to connect at higher speeds with lower latency, the delay in loading requests, than previous generations. Already, wireless carriers are incorporating it into devices and working on national 5G networks.

Because of its facilitation of real-time monitoring, 5G technology is expected to help tackle critical issues like climate change and environmental sustainability.

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5G Will Help Enhance Environment Protection and Sustainability, Conference Hears

The technology has already been used by companies to monitor and make more efficient systems to reduce emissions.

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Photo of Bourhan Yassin, CEO of Rainforest Connection

WASHINGTON, June 28, 2022 – Because of its facilitation of real-time monitoring and more efficient use of systems, 5G technology will help tackle climate change and beef up environmental sustainability, an Information Technology and Innovation Foundation event heard Tuesday.

5G technology’s ubiquitous connectivity and lower latency enables climate technology that decarbonizes manufacturing plants, enables rainforest monitoring, and limits greenhouse gas emissions from transportation.

5G also enables real-time traffic control and monitoring that can help minimize carbon footprint, said John Hunter from T-Mobile, which has a large 5G network thanks in part to its merger with Sprint.

Finnish 5G equipment supplier Nokia has invested in smart manufacturing relying on the speed of 5G in its plants, which it said has resulted in a 10 to 20 percent carbon dioxide reduction and a 30 percent productivity improvement with 50 percent reduction in product defects.

Non-profit tech startup Rainforest Connection has used 5G technology to implant sensitive microphones into endangered rainforests in over 22 countries around the world. These microphones pick up on sounds in the forest and transmit them in real time to personnel on the ground.

These highly sensitive machines are camouflaged in trees and can pick up sounds of gunfire from poaching and chainsaws from illegal logging activity from miles away. The technology has proven to be significant in rainforest conservation and will enable researchers and scientists to find innovative solutions to help endangered species as they study the audio.

“By being able to integrate technologies such as 5G, we can accelerate that process… to achieve the mission [of mitigating climate change effects] sooner than we expected,” said Rainforest Connection CEO Bourhan Yassin.

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