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CES 2022: Educating Consumers About 5G Will Encourage Wider Adoption

Currently, consumers are not being provided the information they need to make the leap, a consultant said.

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Sally Lange Witkowski, founder of business consulting firm Slang Consulting

LAS VEGAS, January 6, 2021 – Educating consumers about 5G is necessary to achieving wider adoption in its upcoming deployment in the United States.

At Wednesday’s CES “Path to A Better 5G World” session, industry leaders discussed how 5G will change the digital landscape by offering new experiences for businesses and consumers.

Sally Lange Witkowski, founder of business consulting firm Slang Consulting, said that companies should educate consumers about the benefits of 5G.

“Some consumers don’t even know 5G exists,” she said. “They believe faster is better,” but said that consumers don’t know about 5G’s wider applications. “Consumers should want to have [5G] because of how innovators and entrepreneurs will use the technology.”

Slang’s research shows that consumers are only willing to pay up to $5 more per month for 5G service. “It’s not about the hype, it’s about the usability,” Witkowski added. She noted that people are living longer and older Americans are growing old without the necessary digital skills to thrive in our new ecosystem.

“A child born today has a one in two chance of living till 100,” she said.  Educating consumers about 5G’s benefits can help the elderly prepare to participate in the revolution.

Witkowski also said closed hardware software ecosystems, sometimes referred to as “walled gardens,” prevent consumers from discovering new experiences.

“The really large organizations have a hard time innovating. Big corporations are built to scale. The ability to reach out to entrepreneurs to access creative thinking is important,” Witkowski added. “The pandemic changed a lot [for technology companies]. They are going to have to embrace something they don’t normally embrace,” like the fact that another company may be better positioned to create solutions.

Reporter Justin Perkins is graduate of Howard University School of Law, with a focus on telecommunications and technology. He has in-house experience at the Federal Communications Commission, Comcast and NBC. He brings curiosity and insight to broadband news.

5G

CES 2023: Commissioner Starks Highlights Environmental Benefits of 5G Connectivity

Starks also said federal housing support should be linked to the Affordable Connectivity Program.

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Photo of FCC Commissioner Geoffrey Starks (left) and CTA’s J. David Grossman

LAS VEGAS, January 7, 2023 – Commissioner Geoffrey Starks of the Federal Communications Commission spoke at the Consumer Electronics Show Saturday, touting connectivity assistance for individuals who benefit from housing assistance as well as the potential environmental benefits of 5G.

The FCC-administered Affordable Connectivity Program subsidizes monthly internet bills and one-time devices purchases for low-income Americans. Although many groups are eligible – e.g., Medicaid and Supplemental Nutrition Assistance Program enrollees – Starks said his attention is primarily on those who rely on housing support.

“If you are having trouble putting food on your table, you should not have to worry about connectivity as well,” Starks said. “If we are helping you to get housed, we should be able to connect that house,” he added.

Environmental benefits of 5G

In addition to economic benefits, 5G-enabled technologies will offer many environmental benefits, Starks argued. He said the FCC should consider how to “ensure folks do more while using less,” particularly in the spheres of spectral and energy efficiency.

“This is going to take a whole-of-nation (approach),” Starks said. “When you talk to your local folks – mayors – state and other federal partners, making sure that they know smart cities (and) smart grid technology…making sure that we’re all unified on thinking about this is exactly where we need to go to in order to drive down the carbon emissions.”

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5G

CES 2023: 5G Will Drive Safer Transportation

More comprehensive data-sharing is made possible by the reduced latency of 5G, CES hears.

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Photo of Aruna Anand, Durga Malladi, and Derek Peterson (left to right)

LAS VEGAS, January 5, 2023 – Panelists at the Consumer Electronics Show 2023 on Thursday touted the potential for 5G to make transportation safer by enabling information sharing between vehicles and with infrastructure.

5G is expected to expand connectivity by attaching small cell connectivity equipment on various city infrastructure, including traffic lights and bus shelters. 

More comprehensive data-sharing is made possible by the reduced latency of 5G, said Aruna Anand, president and CEO of Continental Automotive Systems Inc., referring to connectivity communications times. Anand argued that making relevant information available to multiple vehicles is key to improving safety.

“We give more information about the surroundings of the vehicle to the car to enable [it] to make better decisions,” Anand said.

Durga Malladi, senior vice president and general manager for cellular modems and infrastructure at chip maker Qualcomm, described a 5G-enabled “true ubiquitous data space solution” in which vehicles and smart infrastructure – e.g., traffic lights and stop signs – communicate with one another.

Asked for predictions, Malladi forecasted an increased “blend” of communications and artificial intelligence technologies. Anand said 6G is expected to emerge by 2028 and make its way to vehicle technology by 2031.

Both realized and predicted innovations in 5G-enabled technologies have driven calls for expanded spectrum access, from private and public sectors alike. The Federal Communications Commission and the National Telecommunications and Information Administration, the respective overseers of non-federally and federally-used spectrum, in August agreed to an updated memorandum of understanding on spectrum management

Although relatively new, this agreement has already been touted by officials.

The FCC, whose spectrum auction authority Congress extended in December, made several moves last year to expand spectrum access.

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FCC Permit ‘Shot Clocks’ Provides ‘Predictability’ to Wireless Infrastructure Builds: T-Mobile

Shot clocks are important to industry players, argued T-Mobile’s Tim Halinski.

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Photo of Nancy Werner, partner at Bradley Werner, LLC.

WASHINGTON, November 8, 2022 – Panelists on a Federal Communications Bar Association web panel discussed Monday whether benefits of the Federal Communications Commission’s “shot clocks,” which limit how long states and local governments can review wireless infrastructure applications, outweigh the increased pressures they place on state and local governments.

A shot clock’s deadline puts pressure on city officials’ negotiations with providers over the terms of infrastructure projects, said Nancy Werner, partner at Bradley Werner, LLC, a telecommunications legal and consulting firm. They also “put a lot of pressure on local governments…to make sure (they) have a reason to deny” a provider’s application if an agreement cannot be readily reached, Werner added.

Tim Halinski, corporate counsel for T-Mobile, argued Monday that shot clocks are important to industry players, although he acknowledged the validity of Werner’s concerns. T-Mobile and other providers benefit from expeditious permitting processes, as they look to accelerate the build out of 5G wireless technology.

“There’s no one size fits all,” Halinski said, “But it’s at least the starting point and provides that predictability in deployment that we need.”

The comments come as the FCC fields comments on new standards that would streamline the division of costs between third party attachers and pole owners. Critics say the financial and time delay burden in getting access to these poles have slowed and will slow the expansion of broadband in the country.

In 2018, the FCC instituted shortened shot clocks for small wireless infrastructure projects: “60 days for review of an application for collocation…using a preexisting structure and 90 days for review of an application for attachment…using a new structure.” The commission said the new, limited timeframes would facilitate the deployment of wireless infrastructure.

The FCC’s revised shot clocks for small wireless deployments was but one portion of the agency’s so-called “Small Cell Order” of 2018, which aimed to promote the expansion of 5G. To accomplish this goal, however, the order sought to eliminate regulatory roadblocks by limiting state and local governments’ authorities over wireless infrastructure permitting and their own rights of way. This tactic drew criticisms from many experts and local officials.

Nonetheless, in August 2020, the United States Ninth Circuit Court of Appeals largely upheld the order in City of Portland v. United States.

“(The Ninth Circuit’s) decision is a massive victory for U.S. leadership in 5G, our nation’s economy and American consumers,” said then–FCC Chairman Ajit Pai shortly after the ruling. “The court rightly affirmed the FCC’s efforts to ensure that infrastructure deployment critical to 5G…is not impeded by exorbitant fees imposed by state and local governments.”

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