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Committee Hears Search Engine Maintains Profit While Limiting Targeted Advertising

DuckDuckGo argued that its contextual ads are effective and not intrusive.

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Screenshot of Katie McInnis' testimony from consumer protection subcommittee on Tuesday

WASHINGTON, March 2, 2022 – The House consumer protection subcommittee on Tuesday heard from a search engine company that said it has successfully been able to maintain a profitable business model while limiting the reach of its targeted advertisements.

The committee was discussing the Banning Surveillance Advertising Act of 2022 — a bill sponsored by Sen. Cory Booker, D-N.J., and introduced in January of 2022 — which would outlaw “surveillance” advertising utilized by large tech platforms that passively collects data on users to build a profile, but which is not easily accessible to the user.

The legislation, however, would still allow for limited contextual targeted advertising, which is specifically tailored to what the user is looking at in that moment.

“Virtual advertisements are based on the content being shown on the screen and do not even know anything about you,” said witness Katie McInnis, public policy manager at DuckDuckGo, a search engine that prioritizes consumer privacy.

“So, if you go to DuckDuckGo and perform a search – let’s say you search for mobile phones – we are going to serve you with ads for phones. It is as simple as that,” she said, adding it’s far less invasive than what are called behavioral advertising.

“Behavioral advertising, by contrast, is based on personal profiles from data collected both on and offline about you,” McInnis said. “That’s surveillance advertising. And rather than finding these ads useful, a majority of Americans say that this is a mis-appropriate use of their data. And it’s no surprise as a massive violation of their user privacy and data collection expectations,” she said.

Company says it’s making money

To pass such a bill, legislators would need to know what kind of monetary impact this would have on businesses that rely on advertising models.

Jan Schakowsky, D-Ill., asked whether the search engine has been able to remain profitable despite the limited reach of its advertising model.

“Yes, we are very profitable,” McInnes responded. “Our revenue is somewhere around $100 million per year, we have over 30 million US users in the United States, and they span the whole nation and the political spectrum.”

Rep. Tony Cárdenas, D-Calif., said that he would venture to guess that $100 million “is a slow day for Facebook,” adding, “I pray that DuckDuckGo can actually continue to succeed in this environment, because we are talking about companies that [have a] net worth a trillion dollars or more and the reason why I point that out is because they choose not to use good practices. They choose not to have practices that have respect for other people who are using their platforms.”

McInnis said that if the Surveillance Advertising Act is adopted, it will allow other companies to compete in a more meaningful way and contribute to a healthier online ecosystem overall.

“If this bill was enacted, many companies would be prevented from the collection of online data, meaning that Facebook and Google’s duopoly and ads would be diminished,” she said. “Companies would be able to compete against them more forcefully in the market, and we would have more innovative contextual advertisement services for users, and therefore the ads will be more relevant and more useful to users in the future.”

Broadband Mapping & Data

Robocalls, Rip and Replace, Pole Attachments: More Notes From the FCC Oversight Hearing

Commissioners and House lawmakers discussed key topics at a contentious hearing.

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Screenshot of commissioners at the hearing Thursday.

WASHINGTON, December 1, 2023 – All five Federal Communications Commissioners took part in a lengthy and at times contentious House oversight hearing on Thursday.

Commissioners urged Congress to restore the FCC’s authority to action spectrum, which expired in March and left the nation’s airwaves in limbo, and to fund the Affordable Connectivity Program, the low-income internet subsidy set to dry up in April of next year. 

GOP lawmakers FCC Republicans also took the chance to slam efforts by the commission’s Democratic majority.

The discussion touched on other issues including robocall prevention, rip and replace funding, and pole attachments.

Robocalls

The commission has been taking action on preventing robocalls this year, kicking off an inquiry into using artificial intelligence to detect fraud, blocking call traffic from 20 providers for lax enforcement policies and issuing hundreds of millions in fines. In August the commission also expanded the STIR/SHAKEN regime – a set of measures to confirm caller identities – to all providers who handle call traffic.

FCC Chairwoman Jessica Rosenworcel asked multiple times for three Congressional actions she said would help the commission crack down on scam calls: a new definition for “autodialer,” the ability to collect fines, and access to Bank Secrecy Act information.

The Supreme Court limited the definition of autodialers in 2021 to devices that store or produce phone numbers with random or sequential number generators. That leaves the scope of the Telephone Consumer Protection Act, which guides the FCC’s authority, “stuck in the nineties,” according to Rosenworcel.

“A lot of scam artists are using technologies no longer covered” by the act, she said. “We can’t go after them.”

On collecting robocall fines, that authority currently rests with the Department of Justice, and Rosenworcel is not the first to tell Congress the agency’s enforcement has been lax. Industry groups at an October Senate hearing cited slow DOJ action as a major reason FCC fines on the issue often go uncollected.

The Bank Secrecy Act requires financial institutions to keep records on certain transactions to help law enforcement agencies track money laundering and other criminal activity. The FCC cannot access information governed by the act, which Rosenworcel said would help the commission go after repeat scammers.

“These scam artists set up one company, we shut them down, they go and set another one up,” she said.

Rip and replace

Commissioners urged Congress to fund the rip and replace program. Congress allocated $1.9 billion to reimburse broadband companies for replacing network equipment from Chinese companies deemed to be national security threats, mainly Huawei and ZTE.

The FCC was tasked with overseeing the program and found in 2022 that another $3 billion would be needed to get the work done. The Biden administration joined a chorus of lawmakers and broadband companies in calling for Congress to fill the gap, but legislation on the issue has yet to be passed.

“We’re providing 40 cents on the dollar to a lot of small and rural carriers,” said Rosenworcel. “They need more funds to get the job done.”

The commission has been granting extensions to providers unable to get the work done on time. In addition to supply chain issues, some small providers cite a lack of funding as the reason they’re unable to replace insecure equipment.

Pole attachments

Commissioners expressed a willingness to shift some of the burden of utility pole replacements off of broadband providers as they attach new equipment.

“If a pole is getting replaced,” Commissioner Brendan Carr said, “there’s probably a role for the FCC to say that the pole owner should bear somewhere north of the cost of $0.”

The commission has authority in 26 states over most pole attachment deals between utility pole owners and telecommunications companies looking to expand their networks. The issue of who pays for poles that need to be replaced to accommodate more communications equipment is contentious, with telecoms arguing utilities force them to pay for replacing already junk poles. 

After spending years sifting through thousands of comments, commissioners have apparently been persuaded. Rules up for a vote at the commission’s December meeting would limit the scenarios in which utilities could pass full replacement costs on to attachers.

Broadband funding map

Rosenworcel repeatedly asked lawmakers to work with the commission on ensuring its broadband funding map is kept up to date.

The FCC launched its funding map in May to keep track of the myriad federal broadband subsidy efforts and avoid funding the same areas multiple times. The Department of Agriculture, the FCC, and the Treasury Department each oversee separate broadband funding programs, in addition to the Commerce Department’s upcoming $42.5 billion broadband expansion effort.

The commission has signed memoranda of understanding with those agencies on providing data for the funding map, but Rosenworcel asked the subcommittee for help ensuring the agencies follow through and respond to FCC requests for their funding data. 

“If you could help us make sure those other agencies respond to us with data, you’ll see where there are problems, duplication, areas we haven’t reached,” she said.

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Cybersecurity

Cybersecurity Requirements in BEAD Could Shape Internet Security Regulation More Widely

The Broadband Equity, Access and Deployment program requires ISPs and states to submit comprehensive cybersecurity plans.

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WASHINGTON, November 2, 2023 – How states implement cybersecurity rules in the $42.5 billion Broadband Equity, Access and Deployment program could shape internet security regulations more widely, experts said during a virtual panel Wednesday.

The BEAD program, which will provide federal grants to states to disperse for broadband projects, requires providers to submit comprehensive cybersecurity plans based on standards from the National Institute of Standards and Technology. Panelists said flexibility in the plans allows customization but also establishes baseline expectations as critical infrastructure relies more on connected technology.

“I think the way that states and entities interpret these BEAD cybersecurity and supply chain requirements is really going to have a ripple effect across the whole community,” said Savannah Schaefer, an attorney of Wilkinson Barker Knauer, who advises clients on cybersecurity.

Federal Communications Commission rules are beginning to include similar mandates, meaning how states implement BEAD’s requirements could influence cybersecurity regulations more broadly, Schaefer said.

Melissa Newman, vice president of government Affairs at the Telecommunications Industry Association, said BEAD’s cybersecurity stipulations cite lengthy federal guidance documents providers must wade through. Her trade group developed a checklist to help companies understand the rules.

“You cannot be confident in the security of your networks and products without consideration of both cyber and supply chain security,” said Newman, TIA’s vice president of government affairs.

Supply chain management, knowing who provides equipment and software, is critical because cybersecurity threats can be embedded throughout a product’s lifecycle, she said.

Evan Rice, senior vice president of Guide Star, a division of CCI Systems, said providers should start by documenting current cyber practices, identifying gaps and making plans to address them. Cybersecurity must be incorporated holistically, from network construction to long-term operation, he said.

“Everyone understands that piece. The cybersecurity is the same. Once you build it, you have to operate it,” said Rice. Schaefer encouraged viewing BEAD as part of an ongoing process of shaping cybersecurity requirements.

Our Broadband Breakfast Live Online events take place on Wednesday at 12 Noon ET. Watch the event on Broadband Breakfast, or REGISTER HERE to join the conversation.

Wednesday, November 1, 2023 – Cybersecurity and BEAD

To qualify for funding under the Broadband Equity, Access and Deployment program, network operators must submit a comprehensive cybersecurity strategy in line with the National Institute of Standards and Technology’s cybersecurity framework. What impacts do these requirements have on broadband deployers, and what steps can they take to ensure compliance? How can operators strike the right balance between expanding their networks and safeguarding them against cyber threats?

Panelists

  • Evan Rice, Senior Vice President, Guide Star
  • Savannah Schaefer, Wilkinson Barker Knauer LLP
  • Melissa Newman, Vice President of Government Affairs, Telecommunications Industry Association
  • Drew Clark (moderator), Editor and Publisher, Broadband Breakfast

Evan Rice is an experienced IT executive with a focus on cyber security and operational excellence. Evan currently serves as the Senior Vice President of Guide Star, a division of CCI Systems. Evan has been with CCI Systems since 2012, starting as a Data Services Professional then moving to the Vice President of Information Technology role prior to his current position at Guide Star.

As an Associate at Wilkinson Barker Knauer LLP, Savannah Schaefer advises clients on a range of issues pertaining to cybersecurity, supply chain risk management, and emerging technology. Prior to joining the firm, Savannah represented companies in the information and communications technology sector at two trade associations where she led development and advocacy of the associations’ cybersecurity and supply chain legal and policy positions. She has also served in leadership roles in the IT and Communications Sector Coordinating Councils and on the Department of Homeland Security’s ICT Supply Chain Risk Management Task Force.

Melissa Newman has over 25 years’ experience in government affairs for the telecommunications sector.  Prior to Melissa joining TIA as Vice President of Government Affairs, she worked at Transit Wireless heading the Legal and External Affairs departments; Wilkinson Barker Knauer, a premier telecommunications law firm in Washington, DC; CenturyLink (now Lumen) as Vice President, Federal Policy and Regulatory Affairs; and as Deputy Division Chief of the Policy Division in the Common Carrier Bureau of the FCC.

Breakfast Media LLC CEO Drew Clark has led the Broadband Breakfast community since 2008. An early proponent of better broadband, better lives, he initially founded the Broadband Census crowdsourcing campaign for broadband data. As Editor and Publisher, Clark presides over the leading media company advocating for higher-capacity internet everywhere through topical, timely and intelligent coverage. Clark also served as head of the Partnership for a Connected Illinois, a state broadband initiative.

WATCH HERE, or on YouTubeTwitter and Facebook.

As with all Broadband Breakfast Live Online events, the FREE webcasts will take place at 12 Noon ET on Wednesday.

SUBSCRIBE to the Broadband Breakfast YouTube channel. That way, you will be notified when events go live. Watch on YouTubeTwitter and Facebook.

See a complete list of upcoming and past Broadband Breakfast Live Online events.

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Cybersecurity

White Houses Asks Congress to Fill Rip and Replace Funding Gap

The $3 billion shortfall was first flagged by the FCC in July 2022.

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Photo of Joe Biden and Jill Biden in 2019 by Gage Skidmore.

WASHINGTON, October 26, 2023 – The Joe Biden administration is asking Congress to fill the $3 billion gap in the Federal Communications Commission’s rip and replace program, among other domestic needs.

The ask came Wednesday as part of a $55.9 billion request for domestic aid, including disaster relief and child care subsidies. Also in the White House’s request was $6 billion to continue the Affordable Connectivity Program, the monthly internet subsidy that’s set to dry up in April 2024 without additional funding.

In 2020, Congress required broadband providers to replace equipment from some Chinese companies, including Huawei and ZTE, citing concerns that it could be used for espionage. The effort was funded with $1.9 billion to reimburse companies for the cost of switching out gear.

But in July 2022 the FCC, which oversees the program, said broadband providers would need $4.98 billion to get the work done. There have since been repeated calls from lawmakers and industry to shore up the fund. Bills have been introduced in both the House and Senate to fill the $3 billion gap, but they have yet to be passed.

The deadline for approved companies to request reimbursement for rip and replace work passed on July 15. By default, companies have one year from the approval of that request to remove the Chinese equipment, but the commission has been granting deadline extensions as providers complain of funding troubles.

House Republicans managed to elect a speaker on the same day as the funding request, ending weeks of deadlock.

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