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Broadband Labels Must Be Simple, Have Comparable Data, Say Industry Observers

When it comes to broadband “nutrition” labels, experts say less is more.

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Photo of Ellen Peters, via the University of Oregon

WASHINGTON, April 7, 2022 – Industry experts gave their perspectives on the best ways to implement “nutrition” labels for broadband services and reminded the Federal Communications Commission to keep it simple for consumers.

During the FCC’s second public hearing on broadband consumer labels on Thursday, Ellen Peters, the University of Oregon’s director of the Center for Science and Communication for Research, said that less information is more understandable for the average consumer.

She explained that providing super technical, granular data can leave consumers discouraged and confused, rather than more informed.

“Less information is better and that is especially true for somebody who has less ability, they have less time – they are just less motivated,” Peters said. She explained that even something as simple as units to measure speed – whether that’s megabits per second or gigabits per second – need to be kept consistent to not confuse consumers.

“Do not compare kilobytes to gigabytes,” she said. “Consumers do not know how to do that. You have to do the math for them.”

Peters also suggested that the information be displayed side-by-side so that consumers can compare broadband plans more easily. She also advised that steps be taken to help consumers determine what their own needs are and how they use broadband.

“Help them figure out what kind of a broadband user they are,” Peters said. She explained that gamers, students, those using telehealth, or telecommuting to work all have different broadband needs.

Interactive information

Lorrie Cranor, director of Carnegie University’s Usable Privacy and Security Laboratory, which focuses on improving the usability of privacy and security software systems, said regardless of the shape the labels ultimately take, consumers should have some ability to interact with them.

“One of the possibilities that we have today – now that labels do not have to just be on printed paper – is that we could have information that is interactive,” Cranor said.

She compared the situation to nutrition labels found in grocery stores. “If there [is] certain information I am looking for, if it is always in the same place, I may be able to ignore some of the other information. So, with food nutrition labels, if what is important to me is cholesterol, and I do not care about sodium. I can ignore sodium and just focused on cholesterol.

“So, we have the ability to have digital labels where consumers could say, ‘Hey, I am a gamer, this is what I want,’ and just see the information that is going to be most relevant to them,” she said.

Peters emphasized that nearly a third of Americans struggle with numeracy – or the ability to work with and understand numbers. Because of this, even when they are presented with data that reflects cost, speed, and overall value, they may be unable to make an informed decision.

“Good decision making requires more than just a simple understanding of information because consumers also have to understand the meaning of that provided broadband information for their decision,” she said. “If there is a monthly fee of $60 for 300 gigabytes – what does that mean for them?”

“[Consumers] have to be able to understand the meaning of those facts and then have to be able to determine meaningful differences between options.”

The first hearing on broadband nutrition labels was held in March and was designed to determine the effectiveness of the labels. Though that was the first hearing, plans for the initiative were devised in 2015, but the plan was only made mandatory for broadband providers as part of a vote by the FCC in January of 2022.

Reporter Ben Kahn is a graduate of University of Baltimore and the National Journalism Center. His work has appeared in Washington Jewish Week and The Center Square, among other publications. He he covered almost every beat at Broadband Breakfast.

FCC

Carrier Association Requests Reconsideration of FCC Decision on 911 Outage Notification

The CCA says the FCC order creates burdens on call providers and 911 special facilities.

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Photo of CCA president and CEO Tim Donovan

WASHINGTON, March 21, 2023 – The Competitive Carriers Association is asking the Federal Communications Commission to reconsider a November decision requiring carriers to provide certain network outage notifications within 30 minutes.

The FCC order mandates that originating call providers notify 911 special facilities – such as emergency call centers called public safety answering points – of outages “no later than within 30 minutes of when the outage that potentially affects 911 service is discovered.” The order also required those providers to keep up-to-date contact information for those special facilities in areas they serve.

In a petition on Friday, the CCA is asking for the FCC to review and implement flexibility in that timing. “The significant new requirements that the Commission has imposed on carriers…are likely to be burdensome and counter-productive not only for carriers, but also 911 special facilities,” the CCA said in its application, though it continues to encourage the commission to retain the “as soon as possible” requirement.

“At a minimum, however, the Commission should start the 30-minute timer (and subsequent timers) when actual originating service provider…notification occurs from its vendor or other underlying provider,” the CCA said, adding even then carriers “would face significant difficulty assessing the outage, identifying the appropriate” public safety answering points to notify, and making the required notifications within 30 minutes.

“Therefore, it would be appropriate to deem [originating call providers] compliant if they begin notifying affected PSAPs that an outage exists within the 30- minute timeframe, and continue to notify any PSAPs that the OSPs could not reach before the expiration of the 30-minutes,” the industry association added.

The association said the problem with the decision is it doesn’t account for the “practical difficulty (if not impossibility)” of getting a vendor notification, determining which of the thousands of answering points may be affected by the outage, and making the required notification in that timeframe. It said carriers frequently don’t get outage notifications from 911 solution vendors within 30 minutes.

“The unnecessarily rigid approach in the [order] will often make compliance an impossibility, and otherwise will require carriers to spend critical time and resources on notifications to PSAPs that are not affected by outages, and will subject PSAPs to frequent notifications regarding outages that do not affect them, with limited actionable information given the short deadline,” the CCA added.

The CCA is also requesting that the commission create and maintain a centralized database with information provided by the 911 special facilities. It notes that the FCC order fails to fully take into consideration the burden its approach will place on carriers, especially smaller ones with limited resources, and PSAPs, who are “likely to experience a recurring deluge of requests for updated contact information from numerous carriers subject to this amorphous standard.”

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FCC

FCC Nominee Gigi Sohn Withdraws from Consideration

Sohn was first nominated in October 2021.

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WASHINGTON, March 7, 2023 – The nominee for the fifth commissioner to the Federal Communications Commission withdrew her candidacy in a statement Tuesday, blaming “dark money political groups” for tainting her career.

“Unfortunately, the American people are the real losers here,” Gigi Sohn said in the statement. “The FCC deadlock, now over two years long, will remain so for a long time. As someone who has advocated for my entire career for affordable, accessible broadband for every American, it is ironic that the 2-2 FCC will remain sidelined at the most consequential opportunity for broadband in our lifetimes.”

Just last month, Sohn appeared before the Senate commerce committee for a third time and was lambasted by Republican members as an impartial nominee who has made controversial public statements on race and policing and who alleged gave money to members of the committee while being a nominee.

“When I accepted his nomination over sixteen months ago, I could not have imagined that legions of cable and media industry lobbyists, their bought-and-paid-for surrogates, and dark money political groups with bottomless pockets would distort my over 30-year history as a consumer advocate into an absurd caricature of blatant lies,” Sohn’s statement said. “The unrelenting, dishonest and cruel attacks on my character and my career as an advocate for the public interest have taken an enormous toll on me and my family.”

She appealed to the committee to hurry her to the Senate floor for votes so she can get to work on the FCC’s broadband availability map. She said in her statement that her withdrawal also means the commission won’t have the majority to adopt rules on nondiscriminatory access to broadband and to fix the Universal Service Fund programs.

Sohn was nominated for a second time by President Joe Biden in January.

“I hope the President swiftly nominates an individual who puts the American people first over all other interests,” she added in the statement. “The country deserves nothing less.”

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Broadband Mapping & Data

General Agreement on Broadband Label, But Not on Additional Disclosure Requirements

The FCC is considering additional requirements, but that could be burdensome for small providers.

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Screenshot of speakers at the Federal Communications Bar Association event

WASHINGTON, February 15, 2023 — As the comment deadline approaches for the Federal Communications Commission’s broadband “nutrition label” rule, industry experts are largely supportive of the measure, although some disagree over whether the requirements go too far or not far enough.

The FCC is currently considering whether to add additional requirements — such as cybersecurity data and more comprehensive pricing information about bundled plans — to the labels, which were mandated in November and require that providers list performance metrics, cost and other facts to inform purchasers at all points of sale. Other proposed measures aim to improve accessibility by requiring non-English translations, as well as Braille or a QR code with a tactile indicator. The comment deadline is Thursday.

Further requirements could have negative impacts on both consumers and providers, argued Farhan Chughtai, senior policy counsel at broadband consulting company JSI, at a Feb. 6 Federal Communications Bar Association event.

“You don’t want to make the labels too difficult—that’s going to lead to more consumer confusion,” Chughtai said. He pointed to metrics such as network management, network reliability and cybersecurity as topics that might be “too nuanced” for the labels.

Overly complicated labels risk being treated like terms of service agreements, where many users just skip through them, Chughtai said. “Let’s focus on speed, latency, monthly usage.”

Additional requirements would place a disproportionate burden on smaller, rural providers, he added.

Chughtai also pointed to the “point of sale” disclosure requirements as a potential barrier for small providers.

“For some of the larger providers, that documentation can be automated,” he said. “But when you’re talking about a small carrier in Kentucky that has two or three people that are working, that type of communication… could be troublesome. So again, I think that the commission did strike a good balance, but when it comes to implementation, I think there’s ways to continue to refine this.”

Diana Eisner, vice president of policy and advocacy at industry association USTelecom, agreed with Chughtai, adding that both small and large providers “agree that this point of sale documentation is problematic.”

The FCC should work with industry and consumer groups to continuously fine-tune the label requirements, Chughtai said.

Debate on current version of label

“I think the commission really struck the right balance largely of making sure that consumers can see the information in a snapshot—they’re not overloaded with irrelevant information,” Eisner said.

Consumer advocates are generally excited about the label, said Jonathan Schwantes, senior policy counsel at Consumer Reports. “I think the commission gets it mostly right,” he said.

However, Schwantes voiced concerns about the label’s scope, saying that they were intended to educate consumers in addition to serving as a comparison shopping tool.

“I’m concerned that existing consumers may never see the label unless you’re moving or you decide to change or maybe if you’re lucky enough to have a competing provider,” he said. “Based on the [FCC’s Communications Marketplace] report that came out right at the end of last year, there are still many millions of Americans who only have one choice of broadband provider.”

Schwantes noted that he and several other consumer groups attempted to address this issue by advocating for the labels’ inclusion on monthly service bills, but such a requirement failed to make it into the FCC’s mandate.

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